Caption: Success is not how much you have, but how much you help others, how many people change because of you, and how many are moved by you!
The father of China's micro-film, once with a short video of "One Dollar of Interest", created a record of 1 billion + plays, has been remade countless times, but so far no one can match, for many years, no work can be broken! So why can this short video of only 5 minutes and 18 seconds be put on the altar?
〈1〉 Character introduction
Zheng Yun was born in Jingzhou, Hubei Province. He is currently the executive vice president of the China Micro Film Association, the chief judge of the 3rd Beijing International Film Festival Micro Film Competition, the vice chairman of the jury of the Global Chinese Micro Film Competition of the London Creative Culture Festival, and has served as a judge and award guest of many local micro film competitions. In 2008, Zheng Yun Studio was established, and by 2015, he had filmed more than 700 short videos, with more than 20 million views per day and more than 10 billion views worldwide, making him the leader of China's micro-films and known as the father of China's micro-films.
(2) Analysis of the representative work "Interest on One Dollar"
1. Sowing Seeds
Chance encounters
"I want a shoe shine box!"
On the sidewalk of the city, a 10-year-old boy sat on the side of the road unsettled, and a conspicuous sign was placed next to it, as if begging with passers-by. A middle-aged man in the shape of a businessman stopped and stared at the standing sign and read word for word: "I-think-want-one-only-shoe shine box!" The man was curious and asked the little boy what he was going to do with the shoe box? The little boy told him that he wanted to buy a shoe shine box, and then use his spare time to set up a stall to shine shoes to subsidize the family, he did a survey, it needed 100 yuan, and there is still a shortage of 70 yuan. The middle-aged man seems to have seen his former shadow from the little boy, and he is quite touched, planning to help the little boy fulfill his little wish!
It is better to teach people to fish than to teach them to fish
"But I have a request, after I give you this 70 yuan, we are partners, this is my investment, I have to stay in this city for five days, within these five days, you have to return this 70 yuan to me, but also pay me a dollar of interest ..."
Definition of Partner
The man Li Suo took out 70 yuan from his wallet and handed it to the little boy, suddenly realized something, immediately shrank back, looked at the little boy with a puzzled face, and the man proposed a word to him without deep meaning: partner! And told the little boy that he was going to stay in the city for 5 days, and the 70 yuan was an investment he gave him in the name of a partner, not only to pay off the capital within 5 days, but also to pay an extra dollar of interest. The little boy gladly agreed to the man's request, and seemed to understand the way to do business, and confidently told the man that he was the best!
Cost control is the way to survive
The next day, the little boy opened, the middle-aged man arrived as promised, the little boy handed the man 20 yuan, told him that yesterday he changed the plan, through his own purchase of materials to make, saving 20 yuan in costs. The man took the money, seemed to be impressed by the little boy's awareness of the cost of business, and constantly nodded his head in favor!
Location matters
The middle-aged man reminded the little boy that the position he placed was just at the entrance of the mall, and there was a free shoe shine inside... The little boy immediately understood and told the man, how about he go to the hotel door to set up a stall? The man was once again impressed by the cleverness of this little boy, telling him that this is a tourist city, the hotel is full of tourists from all directions, their needs and characteristics, destined to be a good place to set up stalls and shine shoes.
The way of management, integrity first
The man helped the little boy carry the tools to the hotel door. The little boy immediately and cleverly solicited the first business in his life, and he begged his partner to let him return the interest on that dollar now. The man suddenly realized, and while stretching out his feet, he praised the ghost mind of the little boy. The man solemnly told the little boy: "If you rub badly, it proves that you are lying, and I invested in a dishonest person, then my investment is a failure..."
Self-confidence is important, and encouragement is indispensable on the road to success
"Rest assured, my level is the best!" The little boy was full of confidence... After a wild rub, the man's leather shoes instantly glowed, and after a burst of praise, the man picked up a pen and wrote two words on the face of the little boy: The best! The little boy was also touched by these two words, full of energy, and immediately got up to solicit more business in life...
Parting, heart-to-heart, affectionate handshake
"Today is the fifth day, which is fifteen yuan, just enough for the seventy dollars you invested!" The man took the returned investment money, felt infinite relief in his heart, took out a small gift from the bag and handed it to the little boy, saying: "Partner, we have cooperated very happily, I leave you a souvenir, but also my affirmation of you--- I am the best!" The little boy took the little gift and told the man that he would go to the man when he graduated from college. A sonorous and powerful handshake witnessed their 5 days of bits and pieces, and also witnessed the little boy growing up to repay the benefactor's affection!
2. Reward
crisis
"Boss Zhang, you can rest assured that I guarantee that you will send you the payment next month."
"Governor Liu, can you see if our company's loan of three million can be delayed for another three months and then repaid?"
"Director, you inform all employees that this month's salary will be paid next month."
15 years later, the work uses a few short lines to show the man's current plight to the fullest, at this time the man who is struggling for the survival of the enterprise is told by the secretary that there is a gentleman who wants to ask him to dinner. The man deposited too much pressure, and when he was about to be angry, the secretary handed him a keepsake, and the man suddenly realized that the emotion was sent from the heart...
Reunion
In the restaurant, the two sat facing each other, looking at the handsome and energetic young man in the opposite sun, and the man could not help but sigh at the passage of time: "Fifteen years have not seen, they have grown so big!" ”
"Yeah, I said I'd come to you!"
"It's a check for $7 million!" The young man took a check from his bag and handed it to the man, and in the face of the benefactor's doubts, he continued: "I want to invest in your company and be your partner." Fifteen years ago it was you who taught me how to be a qualified partner, and from that shoebox, I completed step after step of accumulation, and I now have three companies of my own. With this 7 million invested in you, I think I have the right to get an extra interest! ”
The man sat down happily and asked, "How much interest do you want?" ”
The young man held out a finger, his eyes like a torch, and replied with a smile: "A dollar!" ”
70 yuan return of 7 million yuan, I think this is the most successful case of my investment career! Success is not how much you have, but how much you help others, how many people change because of you, and how many people are moved by you!
3. Share at the end
Full of positive energy! This short video is the most successful and most touching work I have seen so far. Just 5 minutes and 18 seconds, but comparable to any few hours of emotional inspirational movie, in which the amount of information that can be obtained is as large as the starry sky, as many as the stars, every second here is sincere, gripping, the world has its own true feelings, the world is cold and warm! The interest on the last dollar of the film is like a tear gas sprinkled on the world...
Have you ever been touched by her too? Please share your experience and experience in the comments!
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