Today there is a little frustrating thing for me, in September, I ordered a set of Japanese voice actors at the daigou store, the limited edition custom headphones of Akira Onito, because of the official cancellation of the order, and had to cancel the daigou.
I asked the store, saying that the Onqiao company that made this headset wanted to sell the entire AV business, that is, the audio and video business was all packaged and sold to Sharp.
Nowadays, young domestic users may not have much impression of the Japanese brand of Anqiao, but the older generation of audiophiles who play amplifier audio may be more familiar, and Anqiao still has a certain accumulation in doing audio and video. But today's traditional HIFI industry, you know, people's pace of life is getting faster and faster, these electronic products have been replaced by more simplified products, traditional speakers, amplifiers, basically a niche trend in the minority.
However, in Japan, it is not only companies like Anqiao that can't do it, too many traditional Japanese electronic product brands are facing great pressure to survive. These include Toshiba, Casio, NEC, Panasonic, etc.
Casio may be famous for electronic watches, but now electronic watches may be an awkward positioning, I think it should be affected by electronic bracelets, smart watches, and it is difficult to be like before. Casio has produced exquisite selfie cameras before, but now in front of smartphones, it should be no sales...
In the past, Toshiba was the representative of high-quality television, but now, at least in China, you basically can't hear Toshiba's name. The overseas brands that have achieved the head are Samsung and LG's Koreans, and the Japanese are basically only Sony still developing.
Kyocera is also a well-known electronic product brand in Japan, but Kyocera's smart phones, you can't buy or hear in China, but don't think it's good in Japan. Japanese people prefer cheap and easy to use millet and OPPO. Even Kyocera mobile phones that only do low-end and mid-range models are completely competitive with Chinese mobile phone brands.
The custom headphones I ordered for Onqiao took the route of limited linkage, but it is said that after Onqiao resold the AV business, the entire project canceled the order, on the grounds that there were too few people buying it. It can be seen that today's consumers are not willing to spend a large price to buy several customized wired headphones. Wireless headphones can be said to be another field, not to the wired headphones to put on the Bluetooth module so simple, so the traditional HIFI headphones can also be said to have long been lonely.
At present, the only thing that Japan can do in the international market is really Sony. However, according to my own speculation, Sony is also likely to rely on the Chinese market for consumption. Without the big cake of China, I am afraid that Sony will return to Japan for development, and it will not be able to eat the rhythm of the pocket. The domestic Sony "faith" is really too powerful.
And Sony is not so proficient, Sony can run, may be because they have mastered a large number of electronic components as upstream manufacturers, such as mobile phones, camera sensors, other homes without Sony's components can not hand over the finished product. However, Sony's own integration ability is difficult to achieve the so-called ONE SONY because of the company's model and system. Looking at Sony's smart phones, you know that they have a line of resources at hand, and the products they make are not only not recognized in the most important Chinese market, but also compete with Samsung and Apple in the high-end mobile phone market in Japan. It may not even beat China's high-end mobile phones.
And Sony in today's niche areas such as audio, I think their products are still mainstream, but it is difficult to call the existence of the era.
Why are Japanese electronic products, once the representative of quality, so weak? I think that the change in the industrial structure led by smartphones is a major reason for the decline of Japanese electronic products. The emergence of smart phones has changed the structure of the entire industry, you think, today's Apple mobile phones are all factories in China, in Japan, the cost of foundry is too high, it is difficult to create advantages. However, with the advent of the Internet era, Japan's traditional electronics companies have not kept up with this rhythm. In the case of Sony, the financial settlement of each department is independent, so it is difficult to integrate the best hardware resources, so even if there is the best hardware, it may not be able to integrate a mainstream experience of the smartphone. The failure of Sony's mobile phone is a microcosm of the "slow response" of traditional Japanese companies in the Internet era.
You look at how domestic mobile phones pile hardware under the fierce material, how to play marketing, and then look at the stacking speed, marketing and publicity of Sony's mobile phones, you can clearly detect the gap between the two. The idea of "selling mobile phones" in China, I think even play a lot of niche industries, such as HIFI players.
The decline of Japanese electronic products is the brand of the times, I don't need to take some professional data to show, but really, you can feel that electronic products, Japanese products are really gradually fading out of people's careers. Japanese companies that have not kept pace with the times may only be able to live in people's feelings.