The times are progressing, science and technology are developing, in the early years, we had a relatively simple way of obtaining news and entertainment information, mostly through television newspapers and magazines, and at that time, even if there were ultra-long advertisements, we were happy to watch TV. But with the rapid development of Internet technology, we have slowly abandoned television and paper materials.
The Internet has the characteristics of fast transmission speed, strong timeliness, pictures and texts, etc., we no longer stay in front of the TV set anxiously watching advertisements waiting for the start of the program, and slowly people can do more with a smart phone.
Later, the major video platforms launched the network, opening a "no smoke" robbery battle, for the platform the number of users is the basis to ensure the long-term sustainable development of the platform, if there is no user platform will slowly disappear. The major video platforms have been put from the original hundred flowers to the later three-legged standing, leaving the three big men of iQiyi, Youku and Tencent Video.
The platform to make a profit is beyond reproach, the launch of a variety of free choice of members, annual VIP members and other mechanisms, the purchase of members of the user can enjoy free advertising, members exclusive film and television drama variety shows and other benefits. VIP members were originally "different" from ordinary users, after all, spending money to enjoy better treatment, but later there was a "member exclusive" advertisement, that is to say, this advertisement is for VIP members who have been opened.
What is more exaggerated is that the video platform appears to watch the TV series "advanced on demand" service, Tencent Video in 2019 to play "Chen Qing Ling" due to the high popularity, high playback volume, the huge number of related topics, Tencent Video launched want to see the finale need to be on demand at a price of 6 yuan per episode! Netizens expressed dissatisfaction with this, believing that Tencent Video sat on the ground and cut leeks, but forced to love the plot or pay to buy.
After Tencent Video ate the sweetness through the advanced on-demand of "Chen Qingling", Tencent and iQiyi subsequently launched TV series on-demand, such as
Yin Zheng and Huang Xiaoming starred in "Sideburns Are Not Begonia Red"
"Strange Detective of the Republic of China" starring Hu Dayi, Zhang Yunlong and Xiao Yan
Guo Jingfei and Gao Lu starred in "I Am Yu Huanshui"
Pan Yueming, Zhang Yuqi and Jiang Chao starred in "Ghost Blowing Lantern Dragon Ridge Labyrinth"
Xu Zhengxi and Wang Yuwen starred in "Kyushu Sky City 2"
Xia Yu, Qiao Zhenyu, Cai Wenjing, Chie Tanaka, and Lü Bangbang starred in "Antiques Bureau Central Bureau"
Zhu Yawen, Jin Chen, Geng Le, Liu Yijun starred in "Ten Days Game", and some time ago starred Sun Honglei, Liu Yijun, Zhang Yixing, Jiang Shuying and other starring "Sweeping Black Storm", Tencent Video still took the risk to open the advanced on-demand service, instantly causing a scolding.
In fact, as early as the launch of "Chen Qingling" advanced on demand, the relevant media made an "ugly eating" evaluation of Tencent Video and iQiyi, and the China Consumers Association also issued an article saying that there were fewer routines and more sincerity. Finally, on October 4, iQiyi and Tencent Video issued notices one after another: canceling the advanced vodget of episodes.
<h1 class="pgc-h-arrow-right" data-track="17" why did > the original video platform of the first iron announce the cancellation of advanced on-demand at the same time? </h1>
Regulation continues to increase
Compared with the traditional radio and television system, the Internet video platform objectively enjoys relatively loose supervision, which gives the video platform a barbaric growth environment, the video platform in order to increase investment in copyright purchases, film and television drama shooting, variety show autonomy in addition to the introduction of further profitable advanced on-demand. The producers of "Chen Qingling" revealed at the celebration banquet that the number of paid on-demand broadcasts of the drama reached 5.2 million, and the total revenue of advanced payment reached 156 million yuan.
However, with the increase of relevant supervision, the State Administration of Radio and Television has clearly stated that it will implement "active actions" for online audiovisual supervision, and it is precisely because of regulatory pressure that major video platforms have chosen to cancel advanced on-demand. After all, they can still tell the difference between a saturated meal and a full meal.
Is it illegal to go ahead with on-demand? It is not illegal, but this kind of behavior is absolutely unreasonable. If the user cannot watch the remaining episodes without paying extra fees, its behavior has a certain monopoly characteristic, and the user can only swear and grin while paying money to watch the drama, which will have a certain impact on the user churn rate of major platforms in the long run. Long video platforms should be careful to produce more excellent film and television dramas, and cannot cut leeks madly for profit.