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On January 11, Douyin brought the king of goods, why him? Can the single-product hit route really be copied?

On January 11, 2021, Douyin anchor Yi Ge ranked first in the list with sales of 1201.7W, Liu Xuanhao ranked second with sales of 1074.8W, and the third was Qianyu Sheila, with sales of 848.2W.

On January 11, Douyin brought the king of goods, why him? Can the single-product hit route really be copied?

Brother Yi, a native of Changsha, Hunan, is a handsome man who is very good at wearing. The Douyin account takes the funny route of grounding gas, and the story spreads mainstream values, there are positive energy, there are brotherhoods, there are also small stories such as gratitude and reward. Create a low-key, reliable, interesting big brother image.

On January 11, Douyin brought the king of goods, why him? Can the single-product hit route really be copied?

On January 11, Yige's live broadcast was China's gold special, with a cumulative number of viewers of 573.7W, a single-game transfer of 1.2W, a turning rate of 0.21%, and the total number of Yige Douyin fans was 1749.6W.

At the top of the list is the China Gold Three-Piece Set, with total sales of 247.5W, accounting for 20.6% of total sales. Sales of goods in second place were very different from first. Far beyond jewelry products. The status of gold as an anti-risk hedging product can be seen here.

On January 11, Douyin brought the king of goods, why him? Can the single-product hit route really be copied?