Sun Yanzi's "cold" turning hot explains what it is

Author: Quanzi

Recently, Sun Yanzi, the "queen of the heavens" of the Chinese music scene who debuted for the 28th anniversary, entered Douyin and held an online live concert, with the cumulative number of likes exceeding 600 million during the live broadcast and the number of live views exceeding 10 million. The live broadcast was not sold for free, and the tipping function was deliberately turned off, bringing 8 songs to the online concert for more than an hour, evoking the youth memories of a generation.

I still remember the last time Sun Yanzi's hot search caused everyone's attention or because of the "unpopular singer" post, a "post-00s" posted that "share with you a Singaporean unpopular singer - Sun Yanzi", and then the post was forwarded in large numbers on the Internet, quickly rushing to the hot search, causing "post-80s" and "post-90s" infinite sighs. Sun Yanzi also laughed at herself as a "cold singer" in this online live broadcast, and named the concert "This singer is not too cold". Sun Yanzi has a large number of high-quality and classic music works, is one of the most representative singers in the golden age of the Chinese music scene, but now it is in the new generation of young audiences, even with the "blessing" of the "halo" of the cumulative record sales of more than 20 million copies in Asia, it has no choice but to become a "stranger" in the eyes of young people.

Judging from the number of views and likes obtained by Sun Yanzi's online live broadcast without tips, in the music market, high-quality music works are the most resonant with the broad audience, even if it is a short one-hour online live broadcast, it can also allow "cold" singers to enter the public vision again. In contrast, in the current pop music scene, some singers have widely publicized their musical works, and even created data, and their circulation and influence are still difficult to gain a place in the pop music world, which also confirms that the classics in the music world can only be created by good works. And like Andy Lau's previous online live broadcast, Sun Yanzi's live broadcast debut is not mixed with any business means and commercial interests, just to present a pure audio-visual feast to the majority of fans. This not only brings the audience a beautiful musical experience, but also makes fans feel the greatest sincerity of classic Chinese singers.

Looking at the current Chinese pop music scene, in the era of live broadcasting, the reconstruction of the music entertainment market by the fan economy and the rice circle culture, although the platform for popular music presentation is broad and diverse, the link of "record companies and producer screening checks" has been greatly weakened, coupled with today's traffic-oriented music market environment, music creation is not only difficult to create classic works, but also turned to the pursuit of a short-term rapid singing effect. Internet celebrity songs and short video divine comedies have been particularly eye-catching in the past two years, and these works often disappear after a period of singing, not to mention creating musical memories shared by generations. Many short videos with a high degree of singing are popular songs, and the probability is that they will be ruthlessly crossed in the ear for only 15 seconds. Although most people can follow the humming of a few lyrics, they do not know the singer, and even more so, just to attract traffic for fun, to create nutritious musical works to cater to the prevailing "heavy taste" aesthetic. From this point of view, the degradation of popular music caused by the musical works produced under the new music economic model is the cruel reality facing the current Chinese pop music scene, and it is also one of the reasons why the "Heavenly King" and "Tianhou" of the former Chinese pop music scene have gradually diluted the vision of a new generation of audiences.

Not only in the field of popular music creation, under the new entertainment economy, in order to grab as much traffic as possible in a short period of time, pop music singers are shaped according to the market, and the singers who used to rely on talent or works to attract audiences were replaced by idol singers created by the fan economy. What should have been pure artistic creation has fallen into the embarrassment of "having idols and no works". Sun Yanzi's douyin online concert is undoubtedly a successful attempt to bring classic pop music back to people's vision, and the enthusiastic response of netizens also reflects people's infinite nostalgia for the classic idol culture of the past under the fast food culture. In fact, many programs have also begun to try to bring the classic star idols of the past back to the public vision, such as "Sister Riding the Wind and Waves", "Brother Who Cut through thorns" and other programs to build a good platform for the classic idols of the past to enter the vision of a new generation of young audiences, and also allow the "post-80s" and "post-90s" to reminisce about the past, reminisce about the classics, and to some extent make new attempts to open up the aesthetic tastes of new and old audiences.

Some musicians say that popular music creation is an instant expression of the times in which it lives, it is an art related to the human mind, and it has a significant impact on young people and even on the aesthetics of a nation. No matter in what kind of aesthetic culture era, popular music can not be biased by the flow of the supreme trend, or need to withstand the precipitation of time classic works to maintain its vigorous vitality. At present, the emerging media platform should provide more creative platforms and expression channels for the classic idols of the past, so that pure pop music can enter the vision of the audience of the new era to a greater extent. As an audience, we must have a multi-dimensional aesthetic and the ability to accept new things, but also always maintain rationality, and do not let ourselves be easily involved in the mass carnival created by entertainment and traffic. But the most important thing is that musicians should continue to create quality products with feelings. After all, good works are the king way to ensure that singers are not "cold" and classics will last forever. (Quanzi)

Source: Volkswagen Daily