Wei Keran
Cover news reporter Li Yuxin
From November 11th to 12th, the 2020 "Golden Panda" International Communication Summit Forum was held, with the participation of nearly 100 big names from the film and television industry in the industry, and familiar faces can be seen everywhere in the forum. At the same time as the forum was held, the "International Seminar on Television Program Production and Marketing" sponsored by the State Administration of Radio and Television was also officially opened.
It is reported that during last year's "Golden Panda" activity, a seminar was also held. On the basis of the previous, the content of the seminar was more comprehensive, richer and more targeted, and the original institutions and industry representatives who had outstanding performance in the production and marketing of television programs in recent years were invited to collide with the spark of ideas on the spot.
Xu Ling
"Local original animation films, walking in the forefront of local animation series of television, have also seen very gratifying results. From "The Return of the Great Sage" to last year's "Nezha" and so on, the success of the film has given investors in animation a strong shot, which has stimulated the development of Chinese films. At present, the "rise of the national comic" is a hot topic discussed by many practitioners. As a senior animation producer, Xu Ling, director of the Shenzhen Literary Association Filmmakers Association, talked about this. Xu Ling has worked as a production and production manager for the industry-renowned Pacific Animation Company, and has participated in the production of many famous American animated films and television series such as "The Little Mermaid", "The Legend of the Duck: Treasure of the Divine Lamp", "The Wizard of Oz" and so on.
At the seminar site, Xu Ling talked about the creation of animation IP, saying that animation as a film product or TELEVISION product, if it is only broadcast or screened, and there is no other commercial operation, the IP will stop at distribution and screening, and there will be no follow-up commercial benefits. "Disney's IP can bring the greatest benefit not only its films, but also consumer goods and derivatives." Xu Ling said. "It's a long way to do IP, but it's an accumulation process, and snowballs always roll out."
In addition to animation, the "International Seminar on Tv Program Production and Marketing" also invited two big names from the documentary industry, namely Ryo Takeuchi, director of documentary "net celebrity" from Japan, and Wei Keran, vice president of Discovery Discovery Media Group. Because of the filming of "Nanjing Anti-epidemic Scene" and "Long Time No See, Wuhan", documentary director Ryo Takeuchi is well known to countless Chinese audiences. But before it gained unprecedented attention, Ryo Takeuchi had been living in China for many years, and his documentary "The Reason I Live Here" had been updated for five consecutive years to show the Japanese living in China and the Chinese living in Japan.
Ryo Takeuchi
"Why is my film popular? It is because my position is very objective, so I will shoot the real China and introduce it to you. "Takeuchi said that the Japanese people actually long to see an objective and real China." The culture of young people in China, such as games, Chinese-style makeup, vibrato and high-tech, etc., are the Chinese content that many foreigners want to see very much, especially foreign young people, which are all good themes. ”
Similarly, the direction of Wei Keran's creation with the team in recent years is also to use the world's tone to tell the Chinese story well, and his works such as "Kung Fu Apprentice", "Running China", "Friends with the Ancient", and "The Secret Of China in the Decisive Wilderness" hope that people outside China can feel the real China.
Having launched "Little Parting", "Little Joy", "Fox Hunting", "Thirty Only" and other "blockbuster" dramas, Zhang Yiyun, producer of Lemon Meng Pictures, shared his thoughts on the theme of "international thinking of reality-themed TV program production and creation" in the seminar, and listed the overseas achievements of many film and television works. In Malaysia, "Thirty Only" became the national drama with the highest new media demand rate this year, and it was also the first in the same period of ratings for Malaysia's Double Star Channel, surpassing many costume dramas in the same period. In addition, "Fox Hunting" was simultaneously broadcast on mainstream video websites in Brunei, Cambodia, Vietnam, and Europe and the United States, and the ratings on demand won the first place in the overseas broadcast volume of the same theme drama in 2020, and also landed on Malaysia's largest pay TV station, which is the first national drama in the first half of the station's ratings this year. ”
Zhang Yiyun also said that with the rapid development of the economy and the increasing integration of the world, the gap between nationality and skin color is narrowing, and the broad empathy of human beings has a greater premise and more possibilities. "The international vision and cultural self-confidence are providing a steady stream of spiritual impetus for national rejuvenation, and the contemporary Chinese story also has richer connotations and broader extensions."
In addition, at present, although the offline link of the 2020 "Golden Panda" International Communication Summit Forum has come to an end, the online unit of the specially opened "Golden Panda" International Communication Forum has been launched. The module includes master class dialogue activities and salon sharing activities, which will be recorded offline and presented online, and will last until November 25, and will be met with the audience on streaming media platforms such as Tencent Video and Sohu Video.
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