On March 16 and March 17, 2019, Shaanxi Western Media Digital Marketing Co., Ltd. and Guangzhou Yiye Media co-sponsored a large-scale cultural trend event, the 2019 Xi'an Wild Tide Youth Cultural Festival, which effectively collided with the rich history and humanities of the ancient capital and the most fashionable, cutting-edge and innovative travel lifestyle, and creatively upgraded the simple music culture into a "Tide Culture Festival".
"Thirty years to see Shenzhen, three hundred years to see Shanghai, five hundred years to see Beijing, a thousand years to see Kaifeng, three thousand years to see Xi'an." As a thousand-year-old capital, it is very important for Chang'an City to integrate more fashion elements and inject youth into the city to show the world the cultural heritage and charm of the ancient capital. Teochew Culture Festival – a fashionable and innovative name, under the call of a certain theme, many bands gathered together to bring a series of performances to fans over a few days, which is a veritable festival. Play wild, i.e. "Wham It!" The literal meaning is "to break it", which is the Cantonese word for "masonry". The vision of Play Wild is to break the convention and bring together different cultural carriers in a way that is more in line with the aesthetic interests of contemporary youth, providing more vitality, motivation and inspiration for the lives of contemporary youth. Literally, "Wham It!" It is more of a positive attitude of immediate action and timely enjoyment. Each city has its own personality characteristics, Xi'an Play Wild opens up a new world that contemporary young people do not pay attention to mainstream culture, and creates a "trend industry carnival" where trendy youth culture gathers together. Through the attraction of popular music artists, mature or novel trendy brand cooperation, and the integration of diversified trend elements, we can play a new trend direction and promote the further development of trend culture.
Playno is a unique teochew youth cultural festival, including hip-hop music, electronic music, tide play and other "subcultures" that young people are excited about. This year's "Play Wild" music festival not only brings people the enjoyment of beauty, but also brings spiritual pleasure, Xiao Devil, Ouyang Jing, Mao Buyi, Man Shuke and other outstanding creators and musicians in the city of Xi'an, staged a trend innovation, electronic music, national style, tide play, rap, tide culture are included in this tide culture festival. This is an unprecedented trendy cultural event, let the most fashionable 'style' shock your senses, so that your long-suppressed soul will eventually be released. The themes of freedom, struggle and nature promoted by the Chao Cultural Festival inspired the young people to establish a positive and healthy outlook on life. Here, you can enjoy the heart-stirring electric sounds, as well as various other trendy exhibitions, get up close and personal with various works of art, and enjoy unique food and drinks. The shouts of the musicians on and off the stage were integrated for a time, so that the charming people from all over the country felt a fusion of history and modernity, elegance and popular art. Xi'an is showing a new look in front of the world.
In addition to the spiritual attributes of enhancing the city's taste and increasing the charm of the city, the music festival also has the economic function of the material attribute of the cultural tourism industry. After nearly 13 years of development of domestic music festivals, most outdoor music festivals have entered a period of profitability, in addition to the ticket revenue brought by the huge audience, many stalls and sponsors have also become an important channel for the profitability of music festivals. The economic driving benefits of music festivals are not only reflected in the direct economic benefits that can bring direct economic benefits to the organizers, but also some music festivals with brand effects can also drive the economic growth of the regional economy of the music festivals. From the Strawberry Music Festival, the World Garden Music Festival, and then to the AYO Music Festival, to the current Wild Tide Cultural Festival, the domestic market has developed rapidly, and Xi'an, as a fashion city, has been actively introducing various novel cultures to promote the development of tourism.
The holding of this music tide cultural festival is also another breakthrough in Xi'an fashion culture, Xi'an Play Wild Tide Youth Culture Festival, introduced by the Xi'an Chang'an District Culture and Tourism and Sports Bureau, aims to rely on the history and development of Xi'an, with the cultural background of Xi'an as the feature, to give a new label to the ancient capital of Chang'an, to integrate the new elements of "tide", to give it the atmosphere of the times, through the "Tide Culture Festival" this new business card, the simple music upgrade, let Xi'an go back to the world, and then achieve the development of the tourism industry in Xi'an, The purpose of enhancing regional consumption capacity and prospering regional culture. Through the continuous holding of similar cultural activities, the scale and brand effect are formed, the development of Tourism in Xi'an is promoted, and the economic and social development is promoted, and the investment attraction is expanded.
Author: Guo Yuhan