Qu Bao Media Group 丨 reporter Chen Xia, Xu Min 丨 correspondent Wang Biying
This year's "Eleventh" holiday weather is good, the epidemic situation in the province is stable, the willingness of tourists to travel is generally high, and the cultural tourism market in Quzhou continues to show a good trend.
A few days ago, the reporter learned from the Quzhou Municipal Bureau of Culture and Tourism that the comprehensive operator mobile phone signaling big data and tourism consumption survey, this year's National Day holiday city received a total of 1.208 million tourists, an increase of 4.2% year-on-year, recovered to 98.3% in the same period of 2019, achieving tourism revenue of 1.14 billion yuan, the total number of tourists received and the total increase in total income is higher than the provincial average. According to incomplete statistics, from January to 7, the number of visitors to the city's key scenic spots was 581,000, an increase of 4.09% compared with the same period in 2019; the city's public cultural service venues and cultural activities received 130,600 visitors, of which about 26,700 were readers of Nankong Bookstore.
Rural tourism and red tourism have become tourist hotspots
During the National Day period, yudong and bowl kiln and bowl east will have more than 80,000 rural tourists
During this year's National Day, rural tourism, red tourism, parent-child tourism, research and study tours, etc. have become tourism hotspots, and safety, health and characteristics have become the focus of tourists' holiday travel. In terms of rural tourism, the total number of tourists received by rural tourism in the city from 1 to 7 days was 806,000 person-times, accounting for 67% of the city's total reception, and the total income of tourism operation exceeded 60 million yuan.
Quzhou counties (cities, districts) have launched a series of rural tourism products with themes such as health and leisure, ancient village culture, future villages, folk customs and intangible cultural heritage, and special cuisine, attracting a large number of tourists. According to incomplete statistics, more than 80,000 tourists visited the future villages of Yudong and Bowl Kiln Bowl East, driving consumption such as catering, cultural and creative products, picking tours and study camping experiences, with a turnover of more than 6 million yuan. A number of rural tourism scenic spots with relatively complete reception facilities, such as Jiangshan Optics Valley Town and Cultivating Reading Scenic Spot, are sought after by local and surrounding tourists, such as Go-karts in Optics Valley Town Scenic Spots, Amusement Parks and other projects, and the reception volume increased by 196.2% over last year.
In terms of red tourism, the city's red tourism point activities from 1 to 7 days are wonderful. According to incomplete statistics, during the National Day holiday, Dachen, Hongfu, Qingyang in Jiangshan City, as well as key red scenic spots and revolution memorial halls in Kaihua County, such as the Zhejiang West Revolutionary Struggle Memorial Hall, the Jinxing Village in Chinatown Town, and the West Zhejiang Red Culture Root Sculpture Art Museum, received about 43,800 tourists.
The city's travel agencies have launched a series of parent-child and study tour products, such as Quzhou Golden Holiday Travel Agency relying on the rural research base, mainly attacking the Shaoxing market, receiving more than 1,000 parent-child tour teams in seven days; Quzhou Ruiyun Travel Agency relies on Jinyuan Tourism Base to launch a red study and parent-child group, organizing more than 50 local families in Quzhou to study and visit Jinyuan Village.
Individual leisure vacation is the mainstream
Star-rated hotels and homestays become the core attraction
During the "Eleventh" period, the proportion of overnight trips to Ququ accounted for 48.2%. The Municipal Bureau of Culture and Tourism put on the brand image advertisement of the public area of Quzhou Homestay during the National Day, and launched 42 rural tourism routes, according to incomplete statistics, the occupancy rate of high-end characteristic homestays above the golden accommodation level in the city during the National Day was basically maintained at more than 95%. Baoshan Academy, Jielu Mijing, Harmony Courtyard, Yanxia Villa, Murakami Wine House, Sanqu Poetry, HanTang Xiangfu, Zhuqi Valley and other homestays are not only the residences for tourists to relax and vacation, but also the core attraction of local rural tourism. In addition, with the increase in demand for high-end wedding banquets, the catering operating income of high-star hotels during the National Day holiday accounted for 76.8% of the total operating income, 1.6 percentage points higher than the same period in 2019.
For the individual passenger tour, self-driving tour market, a number of established travel agencies in Quzhou have launched tourism service products during the National Day, including route customization, scenic spot ticket booking, car booking, booking and self-driving travel packages and other service content, in the case of shrinking group tours, the launch of these intimate tourism service products has made up for the gap in the decline in travel agency revenue. From january to 7, the total number of people received by travel agencies increased by 2.35% compared with the same period in 2019. In addition, digital scenes such as smart scenic spots and venue reservations, museum safety prevention and control, digital borrowing of libraries and Nankong Bookstores, digital explanations of Nankong Confucianism Center, intelligent information services of cultural centers, and "intelligent and quick handling of key small things" provide convenient services for tourists.
During the National Day of the Shuitingmen Historical and Cultural Block in the core area of the Confucian Industrial Park, the "Good Listening quzhou" ancient city national style concert was carried out, the quzhou local opera "Xi'an Gaoluo" immersive performance, the Tianwang Pagoda immersive art museum display, the "fresh and spicy Quzhou" Shuitingmen food cultural and creative market, etc., plus the "Eleventh" promotional activities launched on the Shuitingmen Mini Program, attracting many tourists. According to incomplete statistics, the Shuitingmen Historical and Cultural Block received a total of 192,600 tourists from january to 7.
According to the comprehensive operator mobile signaling big data and tourism consumption survey, the ratio of leisure vacation to sightseeing tour in Ququ is 3:1, and the top four per capita expenditure of tourists are catering, accommodation, shopping and tourism entertainment. National Day travel is still dominated by family self-driving tours and individual tourist tours, especially the proportion of peripheral tours and local tours in the province has increased, while in terms of tourist sources outside the province, Jiangxi Province, Shanghai Municipality and Jiangsu Province account for the top three, as well as tourists from Anhui, Fujian, Guangdong, Guizhou and other provinces.