"Culture +" empowers new urban development
Qin Yaqing
Culture is Qufu's business card, but also the greatest potential for Qufu's development. In order to activate the cultural "real estate" and make the water of culture come alive and move, Qufu City gives full play to the advantages of excellent traditional cultural resources, creates a parallel development path of historical and cultural resources with business innovation and integrated development, leverages economic and social development with cultural advantages, and makes the ancient city full of new vitality.
01 There are both "fireworks" and "cultural flavors"
"The feeling of enjoying the music of the national style in the lake and mountains is amazing!" Ms. Zhang, a tourist from Hebei who has "punched" the Nishan Sacred Land for the second time, said that the night tour to enjoy fireworks and listen to the national wind by the lake made her feel the unique charm of the Nishan Sacred Land Cultural Night Tour.
"On the basis of the night tour project, we have launched a series of wonderful night tour activities such as dream water curtains, drone performances, and brilliant fireworks." The relevant person in charge of the Nishan Sacred Realm said.
Nishan at night has its own charm and has become the brightest star that lights up Qufu's night economy. Guided by the "Night Tour nishan" brand, through cultural heritage revitalization, modern cultural creativity and other means, a number of night economy brand activities covering the whole city have landed in Qufu, and 3 night economic business circles and 4 night economic blocks such as Baiyi Commercial Circle and Gulou Street have enriched the economic formats such as fitness, catering, entertainment and shopping. According to the latest tourism data, the length of time tourists staying in Qufu has increased from 0.9 days in the past to 1.5 days now. From a day trip with a horse and a fancy way to today's in-depth cultural experience, a continuous and wonderful audio-visual feast is available for visitors
Linger.
Not long ago, the 2021 China Qufu Confucius Study and Tourism Festival opened in front of the wall of Qufu Wanling Palace, and more than 1,450 teachers and students from all over the province participated in the activity. As the "first batch of national primary and secondary school students research and practice education base" and "national research and tourism demonstration base", Qufu Sankong Scenic Area has created cultural education projects such as pilgrimage to Confucius, self-cultivation and study, "six arts" experience, and recitation of the Analects, forming a complete set of Confucian excellent traditional culture research system, continuously enriching research and tourism products and broadening the research and tourism market.
"In addition to launching a number of regular research projects with cultural connotations, such as 'Entering Qufu and Feeling Confucius' as the core, launching a number of regular research projects with cultural connotations, such as the coming-of-age ceremony, the opening ceremony, the classic recitation, and the Confucius Temple blessing, we have also designed and launched participatory, interactive and interesting research products and research activities such as ancient construction technology research, luguo ancient city archaeology research and research, and intangible cultural heritage experience, so that Confucius research and tourism has entered a new stage of development." Guo Haitao, director of the Qufu Municipal Bureau of Culture and Tourism, said. In recent years, Qufu has launched an upgraded version of "Qufu Study Tour 4.0", which has received a total of 260,000 study tour teams and more than 8 million study tourists.
At present, Qufu has cultivated and formed the "four major education platforms" of political ethics, teacher morality, entrepreneurs and teenagers, transforming culture into perceptible, knowable and enlightened experience products, and promoting the creative transformation of cultural resources into research and learning products.
02 "Creativity + technology" and "color and fragrance" are all complete
A small seal, but in the Qufu Linqian community has made a big name. "At present, the number of seals we produce every day is between 12,000 and 15,000, and orders do not stop throughout the year. In 2019, it achieved sales revenue of 200 million yuan, created more than 800 jobs, and achieved an average daily order of 13,000 orders, which is currently the largest distribution center for seal engraving stones in China, and its products are exported to Japan, South Korea, Singapore and other countries. Liu Peng, general manager of Kongfu Yinge, told reporters that Yinge can become bigger thanks to the Internet express.
At present, Kongfu Yinge has 6 online stores on Taobao, Tmall, Jingdong and other large e-commerce platforms, more than 100 online stores, seal engraving seal products have occupied 30% of the national market share, and lithograph products online sales rank first in the country.
Linqian Community, a once-unknown community, has borrowed cultural resources to form a "culture + Internet" industrial cluster featuring cultural tourism creative products, which not only makes Qufu the largest wholesale distribution center of printing stones in the country, but also promotes chinese seal carving art.
With the change of people's tourism concepts, tourists have not only been satisfied with traditional sightseeing tours, therefore, the Sankong Scenic Spot will focus on the development of cultural and creative products, attracting tourists to have a full range of in-depth experience. Last year, the "Analects Lollipop" developed by the Sankong Scenic Area was quickly "out of the circle" and was loved by many young people and children. This is a high-tech candy that can "listen" to the Analects with your mouth, allowing visitors to learn the Analects while eating lollipops by using technical means.
"In the process of integration of culture and tourism, we actively explore the conversion mode between tradition and modernity, continuously increase the research and development of cultural and creative products, and excavate Confucius IP to create a fashionable Confucian life aesthetic, providing a good carrier and channel for the promotion of traditional culture." Zhu Benxu, director of cultural and creative design at Sankong Cultural Tourism Service Co., Ltd., told this writer.
The Confucius Museum has created an interactive interpretation space with the theme of "The Way of a Gentleman", and launched a digital scroll of Confucius Sacred Relics; the immersive interactive scene experience explored by the Nishan Sacred Land has brought visitors a strong visual impact and sense of experience; "a mobile phone tour scenic spot" has been tried first in the Sankong Scenic Area... At present, the development mode of high-level integration of cultural creativity and science and technology is becoming a new highlight of Qufu cultural tourism.
Qufu insists on taking the cultural tourism industry as a sunrise industry and a pillar industry, incubating and expanding a number of cultural enterprises and characteristic brands such as Sankong Cultural Tourism Company and Nishan Cultural Investment Company, developing nearly 1,000 cultural enterprises of various types, and forming characteristic industries such as education and training, exhibition and performing arts, cultural relics reproduction, antique trading, garden ancient construction, Confucius cuisine catering, seal carving, etc., and was rated as the pilot project of "deep integration of culture and science and technology" in the province.
03 Multi-field integration highlights the "international standard"
Yangguan Sandian, Bamboo Shadow Sea Cucumber, Emerald Shrimp Ring, Immortal Duck, Three Silk Jade Belt Fish Roll, Belt Upper Dynasty... Following the shining debut of the SCO Summit, Kong Fu Cuisine recently made a stunning appearance on the "Central Video".
In the country's first panoramic video library of Confucius cuisine established by "CCTV", 400 dishes of Confucius cuisine with full color and fragrance have appeared one after another. Many netizens commented: "I can smell the fragrance across the screen!" ”
As a national intangible cultural heritage project, Confucius food culture is a treasure in the treasure house of Chinese culinary culture, and it is also an important genre in Lu cuisine, which highlights Confucian culture in the way of playing the main cultural card, and also creates a "golden business card" in traditional culture.
In order to continue to carry forward confucius cuisine, Qufu actively develops cultural and creative products derived from Confucius cuisine, builds a Museum of Confucius cuisine, focuses on creating a number of Confucius cuisine brand stores, and continues to promote the external exchange of Confucius cuisine. Although the "Confucius cuisine" that has been passed down for thousands of years is the typical official cuisine that has lasted for the longest time in China, it has now "flown" into the homes of ordinary people.
In June 2018, the mainstream SCO media activity of "Meeting the SCO and Perceiving Shandong" entered Qufu, and visitors from nearly 20 countries abroad not only experienced the profundity of traditional culture such as hand-copied Analects, incense burning, and Chinese food ceremonies, but also went deep into the countryside to learn to sing the Analects with peasant children and perceive the inheritance and development of rural Confucianism.
"Culture has no borders, although the language is different, but it does not prevent us from feeling the ancient Chinese culture, I will go back to the Chinese learning can learn to learn from the things, as we see today, passed on to the next generation, and give it a new meaning, together for the progress of human civilization to make positive efforts." 」 After the trip to Qufu, Ainura, deputy minister of culture, information and tourism from Kyrgyzstan, sighed.
In recent years, Qufu has been guided by the concept of "culture +", promoting the deep integration of culture and various fields, and constantly empowering urban development with culture. A number of major events such as the Qufu Branch of the 2018 CCTV Spring Festival Gala, the main venue of the CCTV Autumn Evening, and the China Network Integrity Conference were held in Qufu, showing the long-standing and enduring spiritual charm of Chinese culture; major external publicity activities such as "Meet and Feel Shandong", "Asian Civilization Mutual Learning Foreign Media Tour", "'Belt and Road' Annual Chinese Character Release Activity" have successively entered Qufu, and the influence and popularity of Confucius's hometown have been continuously improved.
Qufu, with Confucian culture as the background, to the integrated development as the path, through business innovation, integrated development, to achieve cultural relics protection and cultural revitalization equal emphasis, today's Qufu, excellent traditional culture has become a new engine of economic development, leading this thousand-year-old city to step into a new era.
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