Cover news reporter Zeng Jie
From Sichuan's first local feature film "Jialing Riverside", to the sensational "Jiao Yulu" and "Jumei in the Sky", to the "Eighteen-Hole Village" and "Homeland", which refreshed the impression of the main theme film, Eying has produced nearly 300 feature films and more than 3,000 episodes of TV series since the establishment of the factory, carrying the film memories of generations of people.
On May 10, the Measures for the Support of Major Literary and Art Projects and Rewards for Fine Works in Sichuan Province (Trial Implementation) (hereinafter referred to as the Measures) were promulgated, clarifying the policy scope, objects and standards for the support of major literary and art projects and the rewards for fine works. It clarifies the rewards for high-quality film works, whether it is winning the award or making a breakthrough at the box office, it can be declared to receive the reward. Han Mei, secretary of the party committee and chairman of the board of directors of Eying Group, learned of this method on a business trip, and in her view, this is a warm spring breeze for Sichuan literary and art workers, and a powerful catalyst for the prosperity and development of Sichuan literature and art.

The measures clarify the amount of rewards that can be obtained by relying on different awards, and the awards are divided into 500,000 yuan to 6 million yuan. Whether it is awarded the "Five One Project" award for the construction of spiritual civilization of the Central Propaganda Department, or the first public box office of 1 billion yuan, it will receive a reward of up to 6 million yuan.
The measures also stipulate that the film will be supported according to the standard that the total amount of support for each film does not exceed 30% of the actual total investment of the project and the maximum does not exceed 15 million yuan. On the date of start-up, support will be given at 30% of the total amount of support; after the completion of filming and acceptance by the organization, support will be given at 30% of the total amount of support; after obtaining the "Film Release Permit" released nationwide and achieving good social repercussions, the remaining part of the total amount of support will be cashed. The proportion of support funds used for script creation is not less than 10%.
Han Mei further explained that the introduction of the measures is a major good news for Sichuan literary and art workers, mainly in its three aspects of leadership, demonstration and landmark.
"First of all, this approach is leading." Han Mei said that rewards are only means, not ends. The major projects and fine product categories covered by the measures are very comprehensive, but the orientation is very strong, and its starting point and foothold lies in raising the spiritual banner, establishing spiritual pillars, and building spiritual homes, encouraging literary and art workers in the province and even the whole country to feel the changes in the national fortunes, the tide of the times, and the precursor of the times, drumming and shouting for the strategy of a culturally strong province and a culturally strong country, and condensing the people's strength to accelerate the construction of a new development pattern and realize the great Chinese dream.
Literature and art are the clarion call for the progress of the times, and the introduction of this method is exemplary. "At present, we have entered a new stage of development towards the second centenary goal, and high-quality development is inseparable from the prosperity and development of literature and art. The Sichuan Provincial Government's promulgation of this measure according to the conditions of the times reflects the strategic and necessity of literary and artistic services for The development of Sichuan, and will have a positive demonstration and driving effect on the whole province in attaching importance to literary and artistic work, supporting literary and artistic creation, and cultivating literary and artistic masterpieces, and promoting the development of Sichuan from a large number of provinces to a province with strong quality products. ”
In short, Sichuan's introduction of this measure is a landmark event to promote the prosperity and development of Sichuan's literature and art.
With the policy support of the provincial government for major literary and art projects, Eying will continue to follow the "1 + X" creative thinking, adhere to the work concept of "creation-oriented, industry-based", pay close attention to film and television creation and production, enhance original ability, and fully implement the "Golden Dome Plan" for the group's film creation, bringing more film and television products to the audience. At present, Eying is working intensively on the post-production of the film "My Love Dunhuang" and striving to submit it for trial before the end of July; at the same time, it is preparing to shoot the film "The Great Front", which reflects the construction process of the patriotic united front, and strives to start production in September this year. In addition to creating around important time nodes, Eying also pays attention to the creation of genre films. We are actively consulting with the front-line creative team to prepare for the suspense genre film "Wind to the North" in the grand event. After "Drifting with the Wind" won many awards, the Tibetan-themed film "Summer of Wangmu" is being filmed, and the crew has been filming intensely on the 4800-meter mountain in Litang for half a month, and the film will impact domestic and foreign awards with a unique perspective.
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