The auspicious sense of the Spring Festival fills the streets and alleys, and is also reflected in all kinds of New Year's cuisine. As a "Spring Festival symbol" that embodies traditional characteristics, beijing Daoxiangcun's red national tide gift boxes and mouth-watering pastries add a strong auspicious atmosphere to the Spring Festival.

This year's Spring Festival, Beijing Daoxiangcun specially launched a Year of the Ox zodiac pastry - "Moo Moo Cake", in addition to the cute name, the red calf printed on the pastry is also very suitable, the innovative combination of avocado walnuts with filling is both nutritious and delicious. Echoing the newly launched "Jifu Cake" and "Xiangrui Cake", the "Moo Cake" combines a New Year's limited edition self-loading gift box, and customers can also purchase directly through the "Rice Preferential Window" to save waiting time in line.
Beijing Daoxiangcun also jointly launched a limited pastry gift box for the Year of the Ox with the Forbidden City Taobao, "Fu Niu He Nian • Daji Box". The name "Daji Box" originated from the Ming Dynasty court, that is, the New Year's Dim Sum Food Box, which contains auspicious meanings such as everything is as expected and auspicious as it is, so it is called "Pepsi Daji Box". Inspired by the "Five Bulls Diagram" from the Palace Museum's collection, this pastry gift box combines six special pastries such as beef tongue cake, hundred flowers crisp, flowing heart crisp, rainbow crisp, cheese crisp and auspicious gluttony, and collects six special pastries such as the Year of the Ox, the icing on the cake and other auspicious blessings.
With the rise of the national tide in recent years, Zhenwei and "Shangxin Forbidden City" jointly launched the "Shaoguang Liuying" nut gift box has become one of the most popular New Year goods in Carrefour stores this year, this nut gift box presents the classic Forbidden City red and four seasons palace wall illustrations, the use of "Wanli black painted inlaid screw dragon pattern box" element, conveying the meaning of auspicious and festive, both can eat delicious, the box can also be placed at home as a storage box, ingenious design by many consumers love.
Text/Beijing Youth Daily reporter Li Jia
Editor/Peng Xiaofei