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Mengxia in April, walked into the Yuanyang County E-commerce Industrial Park, a busy scene. "These red rice are urgently needed by Shanghai guests, and we have to pack them in different categories to ensure that they are delivered as soon as possible." He Jun, a staff member of the terrace mall, put bags of red rice into the packaging box while explaining to the workers.
"You see how beautiful this red rice is, not only has high nutritional value, but also is a green organic product." Let's put it this way, this is our gift of the Yuanyang Rice Terraces, and the 'Terrace Cloud' has planted wings for it, making it fly into the people's table and share it with the people of the whole country. He Jun said proudly.
With the purpose of promoting the protection of Yuanyang Hani Rice Terraces through the marketing of Yuanyang Red Rice and the responsibility of improving the local employment rate, "Terrace Cloud", which was established in December 2016, is an e-commerce operation company in Yuanyang County E-commerce Industrial Park. "We are mainly responsible for the R&D, technology development, supply chain management, personnel training and other work of Yuanyang Mall." Kong Lingxuan, head of the "Terrace Cloud" company, said.
Yuanyang e-commerce big data analysis platform
"Yuanyang E-commerce Industrial Park has a big data center and an integrated system, the big data center is divided into population, environmental protection, labor transfer, transportation, education, industry and informatization, tourism 7 major sections; the integrated system is divided into 'poverty alleviation cloud' and 'e-commerce cloud', the big data platform can analyze the transactions on the platform to ensure accurate sales; at the same time, through environmental monitoring, the implementation of early intervention to ensure that the terraces produce high-quality rice." Cao Anming, deputy director of the Yuanyang County Bureau of Industry and Information Technology, introduced it.
"We adopt the comprehensive breeding mode of rice, fish and duck, red rice is purchased at market prices, duck eggs are each 2 yuan, how much fish production is harvested, we are at ease to plant red rice, and the rest is handed over to the 'terraced clouds'." On May 2, at the Yuanyang Rice Terraces Opening Festival, he asked whether there were any worries about planting terraced red rice, and farmer Pu Shengming said.
"In 2018, Yuanyang Mall platform ordered 78,090 orders, sold 278.4 tons of red rice, involving more than 30 village committees in 4 townships of Xinjie, Niujiaozhai, Fengchunling and Panzhihua, and accurately helped 4650 households." Open the "terraced cloud" precision help data, e-commerce to help poverty alleviation results are very obvious, Kong Lingxuan said, Yuanyang development of rice, fish and duck comprehensive breeding mode of terraces a total of more than 3330 hectares, relying on the "terraced cloud" e-commerce platform, per 0.067 hectares of output value of up to 10,000 yuan.
"Red rice is the 'treasure' of the terraces, but also the 'ben' of the terraced farmers to increase their income and get rich, relying on the terraced red rice resources, we have now developed the red rice breakfast powder, red rice liquor, rice wine, rose wine, shampoo, shower gel and other products, the products are sold throughout the country." Kong Lingxuan said.
Staff are packing terraced red rice
"'Terraced clouds' clouds steaming Xiawei, 'red rice red' rice fragrant." This is the real scene of the Yuanyang Rice Terraces, and it is also our hope that Red Rice will go to the world. "In the interview, many people expressed the same idea.
"This is embryo red rice, and it is more fragrant to cook rice with some japonica rice." On May 3, the sales of products in the Yuanyang Electronic Mall were still busy, and in the terraces outside the mall, the newly planted seedlings refracted the colorful light under the sunlight.
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