Xining, 10 Feb (Xinhua) -- The Taste of the New Year has not diminished. The reporter visited Qinghai Province, known as the "Water Tower of China", and found that in this special Spring Festival, the characteristic products of the plateau such as beef and mutton and yak yogurt, which carry homesickness, are rolling down the source of the three rivers and sending them to distant places.
In the cold winter months, Meng Yu, who lives in the Chengbei District of Xining City, Qinghai Province, drove through half the city to buy mutton at the Mojia Street Comprehensive Farmers' Market in Chengzhong District. "My son loves boiled lamb chops in water, and I've been buying meat at this butcher shop, so I can trust it." While picking meat, Meng Yu told reporters that this year, when her children stayed in school for the New Year, she had sent a box of air-dried beef and yak yogurt, "but she always felt that it was not enough, thinking of cooking some meat and sending another box."
Outside the market, a row of express delivery trucks is ready to go. Jiang Chun, the owner of the butcher shop, told reporters that although the price of beef and mutton was higher than usual a few years ago, there were many people who came to buy beef and mutton to send express delivery this year, and 70% of the beef and mutton in the store were sent to other places.
During the "two festivals" period, the peak sales season for beef and mutton in Qinghai, at the foot of the Anima Qing Snow Mountain at the source of the Yellow River, the Xueshan Agricultural and Animal Husbandry Science and Technology Development Co., Ltd. of Gander County, Goluo Tibetan Autonomous Prefecture, Qinghai Province, took a holiday in advance.
"Sales were particularly good during the Spring Festival this year, and the company's beef and mutton were sold out last week." Yu Xueshan, head of Xueshan Company, said that the number of beef and mutton orders gradually increased in mid-to-late December last year, and by the time the shipment was stopped last week, the company's logistics costs reached more than 100,000 yuan.
"These are Qinghai specialty noodle dish steamed buns, baked pot steamed buns, very delicious." In front of the live camera, Zhang Chenghu, general manager of Lecun Tao E-commerce Co., Ltd., Mutual Aid Turk Autonomous County, Haidong City, Qinghai Province, explained the production process of each pastry and the local New Year customs.
On January 20, Qinghai Province launched the 30-day "Online New Year Goods Festival". In Zhang Chenghu's live broadcast room, the daily order volume of "earthy" goods such as beef and mutton, brine meat and stewed steamed buns is more than 150. "Many customers are Qinghai people who work in foreign villages, and the state advocates the local New Year, which also makes the sales volume of our platform reach a new high." Zhang Chenghu said.
"There are some places where my steamed buns have been, and I haven't been." Before dawn, I started to burn the fire and knead the dough... Li Xianglong, a villager in Chaergou Village, Dongshan Township, Huzhu County, has been standing in front of the stove for a whole day. Through the e-commerce platform, the steamed pot steamed buns made by Li Xianglong's family are being sent to all parts of the country. "From Lapa Ba to now, I have earned more than 30,000 yuan, which is too unexpected!" Li Xianglong said.
Behind Li Xianglong's surprise is the gradual improvement of the logistics support system in Qinghai Province. According to the statistics of the Ministry of Commerce, a total of 36 county-level e-commerce service centers with national standards have been built in Qinghai Province, and a three-level logistics support system centered on the county seat and radiating townships and villages has been initially completed.
Zhang Chenghu said: "I hope that when the epidemic ends, more people will 'swim against the current' and come to the countryside of Sanjiangyuan to feel the taste of the New Year." ”
Source: Xinhua News Agency