Source: China Economic Network
On October 24th, ByteDance's "Mountain Goods on the Headlines" public welfare project entered Yanbian Prefecture, Jilin Province, and Douyin E-commerce set up a "Flavor Yanbian" online zone to help more than 100 local agricultural products go up and help rural development through special live broadcasts, product subsidies and other forms.
It is understood that the online zone lasted for 11 days. Under the guidance of the People's Government of Yanbian Prefecture in Jilin Province, Douyin E-commerce will invest millions of yuan in commodity subsidies and targeted traffic support, excavate local characteristic mountain goods, and use short videos and live broadcast quality content on the platform to let more Yanbian agricultural products be seen, and then open up the national consumer market for it. In the follow-up, "Mountain Goods on the Headlines" will continue to pay attention to the development of local rural areas and help local e-commerce talents to cultivate talents.
Yanbian Prefecture is located in the east of Jilin Province, the Changbai Mountains run through the whole prefecture, and there are rich agricultural specialty resources under the landform of "eight mountains, one water, half grass and half field". Yanbian spicy cabbage, apple pear, Changbaishan ginseng, spicy mixed dried radish, rice sausage, rice cake strips, black glutinous corn, Yanji cold noodles and other more than 100 special products will be launched on the "mountain goods on the headlines , flavor Yanbian" special area, for the majority of consumers to choose and buy.
After understanding the actual situation of local product characteristics, e-commerce foundation, operation capabilities, etc., "Mountain Goods headlines" has gone to Yanbian to carry out targeted training for local new farmers and merchants to help them better master content creation and e-commerce skills, and promote the docking of agricultural production and marketing from the source.
During the event, the platform has launched topics such as #Mountain Goods Headlines, #风味延边, etc., calling on more new farmers and fresh food e-commerce experts to create short videos with characteristics of northeast And Yanbian countryside to show local folk customs. Local talents and merchants will continue to promote authentic and good things in their hometown to the public in the online special area.
Previously, ByteDance has landed a number of agricultural assistance activities in Jilin Province. During the epidemic in 2020, through the "county mayor to live broadcast", the Douyin live broadcast room promoted local goodties such as Yanbian cold noodles, bibimbap sauce, and Jingangshan spicy cabbage. This year's Spring Festival, the #家乡年味在吉林 Douyin topic played 22.1 million, driving sales of millions of yuan of local agricultural products. At the beginning of October, Wei Wenwen, president of Douyin E-commerce, introduced at the first China New E-commerce Conference that since 2021, the number of merchants in Jilin Province on the platform has increased exponentially, and it has now exceeded 50,000. Through short videos and live broadcasts, nearly 10,000 Jilin e-commerce experts sold local agricultural goods to the whole country.
It is reported that "mountain goods on the headlines" is one of the key projects of the Byte Rural Plan, jointly supported by ByteDance Public Welfare and Douyin E-commerce, aiming to give full play to the content and technical advantages of the platform, focus on rural "people", "goods" and "fields", create characteristic agricultural product brands, help the development of local agricultural special industries, drive more farmers to increase their income and become rich, and boost rural economic development.