Recently, the special program "My Hometown in Hebei" recorded by Hebei Television Station, "The First of Kyushu, the Source of Hebei - Jizhou", was officially broadcast to the audience, comprehensively demonstrating Jizhou's rich cultural heritage and rich cultural and tourism resources... In recent years, With the help of natural location advantages, Jizhou District of Hengshui City, Hebei Province, with the goal of building "Binhu New City and Great Beauty Jizhou", has vigorously excavated unique "cultural elements" around the construction of a famous historical, cultural and tourism city, and comprehensively created a bright new business card of "cultural tourism".
Tap the resources of "cultural tourism". In order to fully excavate the long-standing historical and cultural resources, Jizhou District organized special forces to conduct comprehensive excavation and research from the aspects of historical figures, historical legends, folk customs, traditional skills, cultural relics and monuments, etc., and through the search and rescue and sorting work of "Jizhou Folk Customs and Folk Customs", it has successively edited and published the "First of Kyushu - Jizhou" Historical and Cultural Research Series, "Jizhou Historical and Cultural Theory Series", "Jizhou Historical and Cultural Relics Memory", "Jizhou Folk Tales Collection", "Jizhou Folk Culture Collection" Many other books reflecting the long history and unique cultural charm of Jizhou. At the same time, Jizhou District also closely focuses on the unique "Han culture" and "Three Kingdoms culture" elements of Jizhou, further accelerates the development of historical sites such as Han city walls, Han tombs, and a street of the past, and comprehensively creates the most distinctive tourism and cultural symbols in Jizhou.
Enrich "cultural tourism" attractions. Jizhou District took the opportunity of being selected as a provincial-level "County-wide Tourism Demonstration Zone" to actively improve the quality of tourism landscapes and comprehensively create characteristic "cultural tourism" attractions. Up to now, Jizhou District has more than 20 scenic spots (points) such as Binhu Park, Lingxiu Mountain Villa, Pastoral Cotton Culture Park, Kyushu Cultural Square, Jizhou Palace Paper-cutting Exhibition Hall, Three Emperors Cannon Pounding Exhibition Hall, Old Salt River Ecological Park, etc., receiving more than 600,000 tourists a year, basically reaching the scale of "two-day tour", and initially forming a tourism product system integrating natural landscapes and cultural landscapes. At the same time, Jizhou District also regularly organizes and carries out special cultural tourism activities such as "Pastoral Countryside Day Trip" and "Pastoral Cotton Folk Culture Festival" to comprehensively highlight and enhance the development activities and charm of the cultural tourism industry. At present, jizhou district Jiluyu border district provincial party committee party school memorial hall, pastoral cotton culture park, nongguang complementary demonstration garden, Xiaojiazhuang crown pear picking garden, Yueliang royal town and other characteristic cultural tourist attractions receive more than 10,000 tourists a year.
Shape the brand of "cultural tourism". Jizhou District has stepped up the implementation of the "tourism + brand" strategy, actively developed new cultural tourism formats, and focused on creating a new brand of cultural tourism. Among them, Jizhou Town vigorously develops the agricultural tourism industry with the help of the modern urban agriculture demonstration zone; Beizhanghuai Township uses the unique red culture and folk culture to vigorously develop the rural tourism industry that integrates sightseeing and picking, red education, and folk experience, and strives to promote the integration and vigorous development of agricultural tourism resources; Xujiazhuang Township has determined the rural tourism industry development idea of concentrating on building three "characteristic towns" and three beautiful "scenic lines" around the development positioning of "ecological pastoral and beautiful Xuzhuang". At the same time, Jizhou District further increased the publicity of folk folk culture industries such as micro-carved agricultural tools, collection of Exhibits of Jishang merchants, traditional filigree, gourd branding paintings, etc., and focused on improving the popularity of traditional cultural industries. At present, Jizhou District has initially formed a sightseeing cultural brand based on lake swimming, fishing, lotus viewing and orchid viewing, a historical and cultural brand based on Kyushu Cultural Square, Binhu Park, Zhulin Temple, and Gujizhou City, and a food culture brand based on Jizhou stewed cakes, Cao Ji donkey meat, and Jizhou cauldron dishes, and the vitality and charm of "cultural tourism" are fully highlighted. (Garvey)
Source: Hengshui Daily
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