With the development of the experience economy entering a new stage, many industries have entered a new era of digital and intelligent transformation of production. In the context of the digital economy and repeated epidemics, how to effectively reduce customer acquisition costs, improve customer acquisition efficiency and enhance customer stickiness through the application of scientific and technological means has become the key to the digital transformation of enterprises.
Zhejiang Huayuan Pigment Co., Ltd. (hereinafter referred to as "Zhejiang Huayuan") has accumulated a good reputation among customers with more than 20 years of brand accumulation. In the tide of digital transformation, coating companies need to continuously strengthen the digital connection with users through digital marketing to achieve precision marketing. Recently, Zhejiang Huayuan Pigment Co., Ltd. joined hands with Buy Chemical Plastic to jointly build a digital marketing system for enterprises - Zhejiang Huayuan Huitong, to promote the technological progress, quality upgrading and digital transformation of enterprises. As a promoter of digital and intelligent products and services, Huipintong focuses on the application of cutting-edge technologies in the digital transformation and intelligent upgrading of enterprises, thereby helping enterprises build business growth strategies and innovate business value.
Huipintong is a new ecological service system created by Buy chemical plastic, using the way of data management to help enterprises get accurate sales leads quickly and efficiently, support professional digital physical search, intelligent retrieval, and at the same time launch upstream and downstream business circle tools, marketing promotion and lead management services for the paint industry, helping to upgrade the whole chain from products, technology, formulas, marketing, data decision-making, trading, warehousing, logistics, supply chain, etc., to achieve digital marketing.
Zhejiang Huayuan Pigment Co., Ltd. (formerly Sublimation Group Deqinghuayuan Pigment Co., Ltd.) was established in 1996, and its subsidiaries hold Deqinghuabo Pigment Co., Ltd., Deqing Toda Sanfeng Pigment Co., Ltd., and Guangxi Yongfu Huayuan Technology Co., Ltd. The company covers an area of 270,000 square meters, nearly 700 employees, annual production and sales of iron oxide series pigments 160,000 tons, product market throughout the country's provinces, cities, districts and more than 80 countries and regions on five continents, 2020 output value of nearly 800 million yuan. The company has a complete range of products, including iron oxide red, iron oxide yellow, iron oxide black, iron oxide orange, iron oxide brown, composite iron green and ultra-fine, roasting, granules, temperature resistance, color paste and other deep processing full range of nearly 200 varieties, and more than ten new products with high scientific and technological content and high added value in different industries such as tobacco, electronics, medicine, cosmetics, food, papermaking, catalysts and so on.
Zhejiang Huayuan has launched 18 products in Huipintong, including iron oxide yellow, iron oxide red, iron oxide black, iron oxide orange, composite iron green and other series, in order to show the performance of the product in an all-round way, each product has a separate display page, and product samples can also be used for users to try for free. The main features, technical parameters, application areas and other details of each product are uploaded to the excellent material library, and users can view product information through search keywords, which improves the efficiency of users filtering products. Moreover, the U-material library section also has related product recommendations to meet more needs of users.
Different from the ordinary marketing model, Zhejiang Huayuan Huipintong has realized multi-scene triggering, not only carrying out a comprehensive and three-dimensional display of the enterprise, but also turning all the contact points into marketing clues, realizing the effective connection of multiple scenarios, forming a multi-scenario and digital platform wisdom link that integrates excellent material library, expert database, enterprise dynamics, online classroom, price quotation and SEM, and realizes the integration of enterprises in content display, brand building, product acquisition and resource utilization.
At the same time, Zhejiang Huayuan Huipintong also provides a multi-dimensional display window for enterprises, which not only includes real-time updates of enterprise dynamics and high-level expert papers, but also adds a professional online live broadcast platform created for the coating industry - online classroom, covering accurate paint industry crowds, providing enterprises with a new digital medium for product interpretation and technology sharing.
In the future, digitalization will not only bring a sense of technology and frontiers, but also herald a new round of opportunities. In the new business era of industrial interconnection such as 5G, AI, big data, and cloud computing, digitalization will better support the construction of the "big marketing" system of enterprises. Zhejiang Huayuan settled in the purchase of plastic hui sales, online, personalized, intelligent as the characteristics of the characteristics of marketing will become the main tone of its enterprise development, but also show the successful transformation of enterprises in digital development, while leading the trend of digital innovation in the industry.