In recent years, TVB has been jokingly called "the old people's station" by many Hong Kong netizens, and it always exudes the smell of old decay, especially the talk show "Generation Gap Concern Group" launched by its J2 station some time ago and claims to focus on the young people's market, because of joining senior artists such as Fat Mama and Li Jiading, it has been ridiculed as "the offspring who joined the elderly". But yesterday, TVB held the "Program Tour 2022", and J2 Station, headed by creative director C Jun (Zheng Shijun), was highlighted, showing a new atmosphere different from traditional TVB.
C Jun said that J2 has been greatly reformed, and now both in front of and behind the scenes have significantly reduced the average age, no longer the previous "nursing home", "I am the oldest (36 years old) of J2. We hired a lot of young people, and now the average age behind the scenes is 28 years old, mainly because I pulled it up. The post-birth boy before the curtain is very cute, since there is no No. 6 (Lu Haoming) and A Bob (Lin Shengbin), the average age is 25 years old. ”
C Jun also revealed that TVB will invest many resources in J2 so that the descendants can play freely.
Judging from the introduction of the program tour, the program launched by J2 Station in 2022 is quite novel, and it can be seen that it is completely aimed at young audiences, such as Yu Decheng and Lin Junqi visiting the beautiful Internet celebrity's "True Goddess Turn"; Lin Zhengfeng searched for cheap ingredients in convenience stores for celebrity chefs to cook, and then took the food to talk to the girls' "Convenience Store Chasing Goddess Recipes": The freshest is the in-depth spiritual program "Ghost to TV City", the host takes the metaphysical master to visit the artist lounge, clothing room, costume street with haunting rumors, It even incorporates modern technology VR technology, allowing the audience to bring VR glasses to the scene, which is much more advanced than ViuTV's "Check In Please Knock".
In addition, J2 will also broadcast the male and female reality show "Boy One Hall" in November, which is arguably the most groundbreaking attempt in the history of Hong Kong television.
From the perspective of the comprehensive layout of TVB, J2 is younger in front of and behind the scenes, giving more resources, greater permissions, and making more exciting and more out-of-line variety show attempts, which is obviously in the comprehensive benchmarking of ViuTV, which loves to wipe the edge ball and stand on the variety stage, and compete with each other for young audiences. There is no doubt that TVB's strategy is from the hand of Zeng Zhiwei, who said in the first half of the year that it should be J2 compared with ViuTV, not Jade, and there will be new plans in the near future.
Xiaobian believes that TVB's strategy is right, after all, the comprehensive jade station has a fixed audience, in order to strive for the young group to make too many changes but it is not worth the loss; on the contrary, the subdivided J2 is originally designed for young people, if J2 can complete the task of absorbing part of the ViuTV audience, then the main jade station can free up its hands and make greater efforts in the field of dramas.