With the strengthening of consumers' awareness of sports health care, more and more people have begun to pay attention to the supplement of their own water after exercise, and related sports drink categories and brands are also increasing day by day. Among them, electrolyte beverages as a kind of water-soluble compounds rich in water drinks, due to rich In Na+, K+, Mg2+, Ca2+, etc., can quickly replenish the consumption of human water, alleviate the body's thirst and fatigue after exercise, provide energy for the body, in recent years, related products came into being. In addition to emphasizing the functionality of scientific hydration, such products also strive to increase the sense of experience of the product, making it a trendy single product with more social attributes and participation, and new products have appeared in the beginning of this year.
In the face of an increasingly large fitness army, Li Ziyuan jumped out of the familiar field of dairy products, and made new moves in the field of sports drinks, launching an electrolyte water that positions sports and fitness consumption, adding vitamins and electrolytes. Not long ago, Nongfu Spring announced that its scream brand is tailored for athletes, launched a new product "isotonic" screaming, the main concept of "sports hydration, professional isotonic", similar to the body fluid composition, can replenish the loss of water and electrolytes in the body, so that people's body fluids tend to normal. Yuanqi Forest has also developed and launched a sports drink, alien electrolyte water, in conjunction with the German company Dezhixin. Products contain vitamin B6, vitamin E, electrolyte, potassium, sodium and zinc, which can replenish the body with moisture, electrolytes and energy.
As China's functional drinks are heating up, Nestlé said that it will launch a functional sports drink "Nestlé Youhuo Hydration +" electrolyte water in the Chinese market, mainly for young sports people in first-tier cities.
According to the Frost & Sullivan report, in 2019, the size of China's sports drink market reached 12.5 billion yuan, with a compound annual growth rate of 15.1%, and is expected to reach 19.8 billion yuan by 2024. The popularity of sports drinks has also allowed brands to gradually focus on the development of sports hydration fields, meeting the individual needs of young consumer groups in the segment. As a light supply drink after the exercise, in addition to the plum garden, Nongfu Spring, Yuanqi Forest, Nestle and other preemptive layout, I believe that in the future, more sports brands will join and jointly open the "sports water" field of the grab war.