Do catering, don't be bored to engage in innovation, a new tool to increase income, here it comes!
Issue 2861 in total
The owner of the restaurant company is | in the month and a half wen
Sold 100,000 bowls in 3 days of listing
This "autumn and winter weapon" becomes a drainage explosive
Recently, well-known catering brands such as Meizhou Dongpo, Qingfeng Bun, and Sanjin Soup Bun have launched new "national cuisine" - bean blossoms.
After pouring the secret marinade, the bean blossoms are transformed into a variety of flavorful breakfasts, snacks and desserts. What really makes this explosive model "successfully out of the circle" and arouses the curiosity of the industry is its amazing sales. It is reported that this "Made in Jiuyang", only three days after its listing, sold 100,000 bowls.
In fact, as early as the successful launch of Shenzhou XII and the launch of Jiuyang space soybean milk with astronauts, the new product of Douhua was "ready to go". With the rise of the potential energy of space IP, Jiuyang soybean milk has successively launched space series, entering the dual strategic development stage of "space soybean milk + safe bean flower".
Why does the little bean blossom have such "magic"? A number of well-known restaurant companies and Jiuyang soybean milk, and why did the hero see the same "hit" this track?
Salty or sweet
Bean Blossom Becomes the New "Profit Harvester"
With the "health" function of soy products continues to be recognized, the consumption of soy products in China is becoming hot. As the second soybean diet in China, bean blossom has taken root in people's daily lives.
After communicating with a number of industry insiders, Neishanjun found that the advantages of bean flower products themselves coincided with the current demand of catering enterprises to "find profit breakthroughs".
1, first of all, there are selling points. In the "2021 China Catering Big Data Report", it is mentioned that the concept of health and wellness has continued to deepen and develop in the catering industry, and there are more specific ways of expression. Catering brands that focus on the concept of health care are more inclined to choose health care ingredients that are easy to understand and have low market education costs in terms of product selection.
Ingredients such as small hanging pear soup, hawthorn, and soy products have a wide audience, clear cognition, and more promotion and competitive advantages. "Soy milk is a drink, bean blossom is an edible product, whether it is the taste or the selling point, there are different styles. But the two have similarities, both are mainly healthy foods. The person in charge of Jiuyang said.
2. The "multi-scenario" of bean flower products determines that it can be applied to a variety of formats. In addition to the traditional breakfast tofu brain, there are also bean flower hot pot, bean flower sauerkraut fish, bean flower grilled fish, bean flower rice noodles and other formats, as well as milk tea, desserts and other widely used. At the same time, according to the differences between the north and the south, bean blossom products have a strong "taste type plasticity" and are truly "saltable and sweet" ingredients. Different food and beverage brands can find the right entry point to achieve drainage and profit increase.
For example, A xiangmi has launched "kimchi bean flower rice noodles"; dessert brands such as fresh taro fairy have also used "taro round bean flower" as a popular evergreen tree; KFC, which is good at localization, has also launched a number of salted bean flower breakfast products such as "fragrant chicken silk bean flower".
"Jiuyang Anxin Bean Flower broadens the consumption scene, brings a new wave of consumption traffic, and is a high-frequency consumption and high repurchase rate consumption, adding new profit points to catering stores," said the person in charge of Jiuyang Anxin Bean Flower, the person in charge of Sanjin Soup Bun commented.
3, autumn and winter is the main sales season of bean flowers, "hot food" has a better market. In the interview, many caterers said that their restaurants are looking for autumn and winter seasonal ingredients suitable for catering. "The traditional bean flower shops, many of which are small workshops or even small vendors, have good product value, but they cannot form a brand effect. From a business point of view, there are still many opportunities for this piece. We are developing autumn and winter bean flower chicken, bean flower fish, healthy and flavorful, as soon as it is launched, it has received a good response. A hot pot shop owner told Uchiha Jun.
It is to capture this market opportunity, Jiuyang on the main strategy of a cup of good soy milk, extend the layout of the new category of bean flower, which is the innovation of the soybean plant protein industry chain and consumption expansion, and is also expected to become a new engine to promote the profit growth of catering enterprises.
For a safe bean, cultivate the land for 5 years
At present, it is the season of soybean harvest, Jiuyang soybean milk in its own non-GMO soybean planting base - northeast black soil plain, carried out a "safe bean flower festival", from the origin of the industry to bring "space" quality of good soybeans, causing people in the industry to pay great attention.
"In the post-epidemic era, people are increasingly demanding the quality of food and are more willing to pay for good ingredients. Compared with price, the stability of value and quality is the long-term survival of an enterprise. This can be seen from the recent multiple food safety incidents. For enterprises, 'traceability' is one of the important ways to make customers 'feel at ease'. An industry insider commented.
Good beans can have good bean blossoms. Jiuyang soybean milk, which is well versed in this truth, has established its own soybean planting base in the black soil of northeast China as early as five years ago, focusing on the output of "non-GMO high-protein soybeans". It is reported that next to the base is a self-built soybean deep processing plant.
Open up upstream and downstream, establish a full ecological chain, stabilize the supply of soybeans, and truly ensure quality from the source.
From a certain level, Jiuyang soybean milk is not "satisfied" with just equipment and food service providers, but hopes to open up upstream ingredients, midstream processing, and downstream operations to form a mature integration. Deep ploughing the bean industry, digging deep into the huge potential contained in a good bean.
For Jiuyang soybean milk, giving the industry "peace of mind" is reflected in multiple dimensions. In addition to good raw materials and stable supply, it is also necessary to achieve "peace of mind" at the technical and technological level - such as from selecting beans to baking and roasting incense, from grinding to sterilization, and finally to inspection and storage, a soybean needs to go through 15 processes to become a bean flower.
• Safe and good raw materials: Preferably select non-GMO soybeans in the black soil of Northeast China to ensure peace of mind
• Safe and good technology: micron grinding, 110°C steam sterilization, sterilization inactivation
• Safe and good process: the original grinding and soaking bean process, the taste is more tender and smooth, and the nutrition is easy to absorb
• Safe and good quality: more than 24 tests, peace of mind quality
• Safe and fresh: with Jiuyang bean flower machine, good machine and good material, freshly prepared bean flower
Easy to operate, stable production
"Safe Bean Blossom Solution" empowers the industry
In addition to the layout of the industrial chain, Jiuyang soybean milk proposes solutions for the "pain points" of the current catering enterprises using bean flower products.
The first is to simplify the production process and improve profit efficiency. The production of traditional bean blossoms requires multiple process links such as soaking beans, washing beans, beating, boiling and so on, with a long preparation time and unstable taste quality. Jiuyang bean flower machine "simplifies" these processes, one-click operation can be completed, with the efficiency advantage of "30 minutes to produce, success rate of 100%", won the favor of many head catering enterprises.
The second is customization, adapting to different scene needs. It is reported that a machine can do 5L, 10L, 15L three different capacities. It can adapt to the needs of different catering formats. Among them, 15L capacity can produce 60 bowls of bean blossoms in 30 minutes, so that the restaurant can also "navigate" during peak hours.
The third is to carry the Internet of Things module to empower the chain. Through the real-time monitoring of the bean flower machine data, with a mobile phone, the boss can clearly know the bean flower sales situation of each store, specific to each rice market period, so as to quickly make decisions and management on the procurement of raw materials and the allocation of personnel.
Not only the supplier of raw materials, but also the solution of the solution. When the health outlet comes, Jiuyang soybean milk lays out the "big rear" early, providing a "explosive weapon" for the restaurant to increase revenue!