Directly hit the Gui Faxiang shareholders' meeting| 94-year-old long-established brand, and walk steadily

On May 19, Gui Faxiang's 2020 annual shareholders' meeting was held in Tianjin. The shareholders' meeting was presided over by the chairman of the company, and some directors, supervisors and senior executives attended the meeting.

A total of 9 shareholders and proxies attended the meeting, representing 79.9239 million shares with voting rights, accounting for 39.79% of the total number of voting shares of the company, and deliberated on a number of proposals for 2020 and 2021.

After the meeting, Gui Faxiang Securities Department intimately arranged the display session of the Twist Culture Center, and a small shareholder from Tianjin had a face-to-face exchange with the management on the issues of concern.

<b>Deeply cultivate the local market in Tianjin and seize the opportunities of intangible cultural heritage + tourism</b>

The shareholder said that he lives in Tianjin, grew up from the twist flower of the snack Gui Faxiang, and is very concerned about the development of Gui Faxiang. Gui Faxiang's stores in the Tianjin market are mainly opened in residential areas, which will certainly have certain advantages in product sales, but considering the development background of Tianjin's net red city and the unique specialty attributes of twist flowers on 18th Street, the shareholder suggested that Gui Faxiang open more stores in popular scenic spots.

The chairman said that he was very grateful to the shareholders for their attention and suggestions. The company's products are naturally closely related to local culture and tourism consumption, so it always attaches importance to the combination with local culture and tourism. In 2020, the company opened the first "Tianjin Gift" flagship store, which is located in the only 5A-level tourist attraction in Tianjin, the ancient culture street, which integrates the characteristics of time-honored brands and intangible cultural heritage products, which is a blockbuster new work in the company's tourism consumption. And the company will maintain its continuous attention to this field and cultivate new performance growth points in this field.

<b>Promote the way of chain contracting and joining, and make every effort to open up the market outside Tianjin</b>

The company said that on the one hand, Gui Faxiang recognizes the local market opportunities in Tianjin under the background of the coordinated development of Beijing,Tianjin and Hebei; on the other hand, Gui Faxiang has also been making relevant attempts. In 2020, the company focused on implementing a new channel strategy and product strategy.

In terms of channels, Gui Faxiang mainly goes out through chain contracting and selling his own products in convenience stores and high-speed service areas; in terms of product strategy, the company has newly launched convenience food Gaba dishes to adapt to the new consumption trend.

<b>Co-branding with sipping and breastfeeding Marketing methods are at the forefront of time-honored brands</b>

The long-established brand can not keep up with the development of the times has become a hot topic, in this regard, the company believes that the Gui Faxiang brand for nearly a hundred years, there is no lack of culture, product quality is well-known, what is missing is the way to dialogue with young people. In this regard, Gui Faxiang is also slowly making some attempts.

In September 2020, Gui Faxiang joined hands to launch a limited-edition joint mooncake, which was packaged in ancient style and designed by extracting tianjin's local characteristics, which was widely praised by consumers.

In terms of product taste, in addition to the traditional sesame, five kernels, mung beans, etc., Gui Faxiang's introduction of cumin and spicy flavor response is also very good. The future is in terms of marketing means. The company will also have more new attempts.

Finally, the company said that rather than the rapid expansion, Gui Faxiang pays more attention to the foundation of high-quality products and walks steadily. It is not easy to develop a century-old brand, and it is more prudent to be an old brand in the new era. Gui Faxiang thanks the majority of consumers and shareholders for their attention and support, and also looks forward to the public can give Gui Faxiang more room for growth.