Before the editorial department threw out a propositional essay - the most impressive car in 2019. Although this proposition is nothing new, but when I think about it, it reminds me of a book.
This is the media material I received when I participated in the Lynk & Co 03 test drive, it is not a QR code, not a USB flash drive, just a book. Strictly speaking, this is actually november 2018, but earlier, I also read an editorial in the China Youth Daily entitled "Why is it still necessary to subscribe to a newspaper in the era of mobile phone possession", so I wanted to repeat the old thing, and by the way, I violated the proposition and wrote this book.
In terms of the normal state of the automotive media industry, the new car or activity information provided by the brand official has undergone round after round of evolution with the development of information carriers and Internet technology. From a formal point of view, in the early years, it was generally a folder containing paper materials, to the stage when paper materials intersected with U disks and brochures, and now with the principle of paperlessness and the convenience of real-time updates, network disks have become the most common form. From a content perspective, in the early years some organizers would provide detailed technical interpretations, but today, most of the content stays in product point introductions, superficial explanations, or published press releases.
Under such a premise, Lynk & Co actually printed a book. 221 pages, counting the configuration table sandwiched in the last title page, a total of 222 pages. After reading the content one by one, I found that this is one of the few times in my 4 years since I entered the industry, through a book, to understand the experience of a new car - from the car-making concept and design manuscript, to the negative camber compensation design of the wheel, it is explained clearly and clearly in every detail
When most of the official information is still in the degree of "knowing what it is, not knowing why it is so", the product communication manual of Lynk & Co 03, although it is not detailed to the most fundamental engineering level, but the reasons behind the product characteristics have also been interpreted one by one, and the general logic is "what do you have, what do we have, where are we in particular, and how we do it." "Simple and straightforward, subject to the functional attributes of a reference book. This is an opportunity for me to understand a car in detail and systematically, and I found that after reading this book and then test driving Lynk & Co 03, the result of theoretical knowledge in front is that I am more sensitive to this car, and the experience is more targeted and purposeful.
When communicating with seniors who have been in the industry for many years, he told me that the earliest test runs have no information at all, and everything depends on their own knowledge reserves and communication with on-site engineers. It just so happened that my boss had experienced an era when there was no data, and I was very curious about how they produced the content in the first place, so I took the opportunity to talk to the boss.
He shared a story with me: the domestic automotive media environment was not as lively as it is now, the test equipment he used to do testing was old, and the new equipment was too expensive, and there was no extra money in the company to support it. In the end, it was by relying on the soft grinding and hard bubbles with the professors of vehicle engineering at Tsinghua University, as well as the drawings drawn by him and his colleagues, that a set of test equipment with accuracy that was not lost to foreign countries was completely realized, and it was also one of the few high-precision test equipment in the automotive media industry.
The story is not long, but the story behind the story is worth pondering. At the level of attitude, the story shared to me by the boss is similar to the product communication manual of Lynk & Co 03, and this attitude of "knowing why it is so" may be the reason why the car media can rely on solid content in the era of paper media when the Internet is not developed. For the boss's generation, it was also the golden age that they most remembered.
I've always thought that words written on paper are far more ritualistic than the characters tapped on the screen, and it's easier to make us feel panic inside. The so-called white paper and black characters, once printed, can not be modified, not like the characters in the screen, there are various ways to make up, a key to delete, a hundred. At the same time, Internet users who have accepted decades of paper media still have a good feeling about the most primitive form of acquiring knowledge, otherwise the National Library would not have been so popular. These words will not be like the massive information flow on the mobile phone, so that you have the experience of "thinking that you have read the news, but only reading the headlines", that is, the book is an effective combing, presumably this is also the reason why Lynk & Co 03 wants to print a book.