Recently, heavy rains in Shanxi have become a disaster.
The scene in the affected area is heart-wrenching.
Large-scale landslides.
The ground collapsed and cracked, and the railway bridge was washed away by the flood.
A large number of vehicles were buried.
Villagers saw that the houses were flooded and cried bitterly.
Ancient cultural relics were affected by heavy rain, or collapsed, or cracks appeared in the walls.
Liang Sicheng once said:
The last bit of China's Tang Dynasty aftertaste is left in Shanxi.
However, after this heavy rainfall, many ancient buildings may disappear.
The topic "Many ancient buildings in Shanxi were damaged by continuous rainfall" has been on the hot search, but there are few followers.
As of October 12, the torrential rains had affected 1.7571 million people in Shanxi, killing 15 people, missing 3 people, and direct economic losses of 5.029 billion yuan.
Seeing this scene, netizens were surprised.
"I just learned that it was so serious!"
Many people are constantly refreshing real-time information, thinking about doing something for the disaster area.
But there is very little that ordinary people can do.
At this time, one enterprise after another stood out.
Tencent donated 50 million yuan.
ByteDance donated 50 million yuan.
Pinduoduo donated 50 million.
Baidu donated 50 million yuan.
NetEase donated 20 million yuan.
There are also Zhiwen Group, Fenjiu, Alibaba, OPPO, Li Ning and so on.
All enterprises have done their best to help Shanxi compatriots.
In addition to being moved, Hongxing Erke suddenly appeared on the first place in hot search.
It turned out that he had quietly donated materials to Shanxi.
How was he discovered?
First of all, netizens broke the news:
Hongxing Erke donated instant noodles, mineral water and other materials to Shanxi.
After the materials arrived in Shanxi, netizens posted pictures, and the company admitted the donation, but did not want to disclose the relevant donations.
Until it was on the hot search, the company's official Weibo revealed:
Hongxing Erke donated 20 million yuan of materials to help Shanxi.
Hongxing Erke's chivalrous spirit of "doing good deeds without leaving a name" made netizens break through the defense in an instant.
Some netizens joked:
Mr. Wu did not donate all the money to buy a sewing machine.
Some netizens said:
Mr. Wu donated all the money he earned.
There are also netizens, with rongyan.
A company that "can't even afford to be a Weibo member", but as long as the country has needs, he will give, without any ambiguity.
Even if you are "in a difficult situation", you still put the country first.
This is worthy of praise.
But what was chilling was that this time, Hongxing Erke was scolded.
On October 9, netizens began to appear to "force donations" to Hongxing Erke.
For example, "Shanxi rainstorm does not donate money?" ”
A netizen who claimed to be a Shanxi native was angry about this:
"Don't take the rhythm, donate or not donate is everyone's will, don't be morally kidnapped, no matter what, we all love Hongxing Erke."
Until "Hongxing Erke quietly donated materials to Shanxi" on the hot search, forced donations did not stop.
But there are still some people who are not convinced and begin to be yin and yang weird.
"Start this set again, quietly buy hot search? What a fool to others. ”
"Marketing genius, spend more money on Weibo than donate."
"Is this also called quiet? It's really low-key and low-key, and it has not been reported on the news network nationwide. ”
"Donate quietly, and then quietly buy a hot search."
They unanimously affirmed:
"Hongxing Erke is set to put on a show, while saying that it is quietly donated, while buying hot search publicity."
There is no basis for it, but it is the Tao.
Don't donate, be morally kidnapped.
Donate, be scolded for putting on a show.
That quietly donates, don't make a sound.
Okay, but you bought a hot search again?
Hongxing Erke is also too difficult.
Even, there are netizens questioning the 50 million donated by Hongxing Erke to Henan.
"The last fifty million yuan given to Henan has not yet landed, and this has begun to quietly donate materials again?"
What is heartbreaking is that this Microblog has received hundreds of likes.
But what about the facts?
Regarding the whereabouts of 50 million, the official has long clarified.
On July 25, One Fund said:
"Hongxing Erke donated cash and materials to the One Fund since July 20, including 2 million cash and 18 million yuan of material donations.
2 million emergency funds Hongxing Erke Company has been allocated, and the materials have been delivered in batches. ”
The Zhengzhou Charity Federation also confirmed:
"Hongxing Erke has donated 1 million yuan to the designated account of the Zhengzhou Charity Federation, and 29 million yuan of materials have been donated in batches."
Asked why the supplies arrived in batches?
The relevant staff said:
"There are too many words coming at once, and our side is afraid of rain and moisture."
Regardless of where the donation goes or is used, the white paper and black words are clearly written, and some people still pretend to be crazy and stupid.
They hid behind the screen, waving keyboards, bar for the sake of leverage.
What they didn't know was that a month after the rainstorm in Henan, Hongxing Erke secretly donated another 1 million yuan.
To support post-disaster reconstruction efforts.
Hongxing Erke said:
I've been raining, so I want to hold an umbrella for someone else.
Even more poignantly, the donation plaque reads:
Hongxing Erke donated with netizens across the country.
Some people may wonder, why in the name of "national netizens"?
This stems from the fact that after Hongxing Erke donated 50 million yuan to Henan, netizens helped him successfully "fire out of the circle".
Because of his low profile.
Because of his kindness.
Netizens shouted "wild consumption" in his live broadcast room, which made his sales soar many times year-on-year.
After "earning" money, he chose to give back this love to the society.
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In fact, very early on, Hongxing Erke had silently done good.
Zhihu netizens sorted out a "Hongxing Erke donation list over the years".
In 2008, wenchuan earthquake, Hongxing Erke donated 3 million yuan of materials and 3 million yuan in cash;
In 2013, Hongxing Erke donated 25 million materials worth of materials to the Fujian Disabled Persons' Federation;
In 2018, Hongxing Erke donated another 60 million garments to the Fujian Disabled Persons' Federation;
In 2019, Hongxing Erke signed an agreement with the Fujian Disabled Persons' Welfare Foundation, a subsidiary of the Fujian Disabled Persons' Federation, to donate clothing worth 100 million yuan;
In 2020, Hongxing Erke donated materials worth 10 million yuan to Wuhan.
The above is just a part of the donation.
In short, wherever there is a disaster and where there is a need, Hongxing Erke will lend a helping hand and make a very generous move.
Obscure for more than ten years, until the heavy rain in Henan was popular throughout the country.
Then, when it came to the rainstorm in Shanxi, it was scolded and hyped.
They said that Hongxing Erke had mastered the "wealth code"——
Take advantage of the pursuit of netizens.
That's ridiculous.
According to the meaning of the keyboard man, can Hongxing Erke only do charity quietly, and cannot "show his face"?
A Chinese enterprise with a conscience, insisting on doing things silently, low-key donations, is now sought after and praised by the public, what is wrong?
Before Hongxing Erke was low-key, netizens could not look at it anymore, shouting for them to publicize it more.
But Chairman Wu Rongzhao said:
"Just do your part and leave the publicity resources to the disaster areas that need more attention."
Talk about why it's so low-key?
He confessed:
"The fate of the enterprise and the fate of the country are closely linked, because only when the country has a home, only when the country is strong, our enterprise will be strong."
This is the Chinese entrepreneur, and what runs in his bones is the bloodiness of sharing hardships with the motherland and the people.
Even if it is on the verge of bankruptcy, it is difficult to move.
Earlier, Hongxing Erke was still a listed company.
According to the data:
In 2018, the performance loss of Hongxing Erke was 298 million yuan;
In 2019, the loss was reduced to 2.958 million yuan;
In the first half of 2020, the loss was reduced again to 600,000 yuan.
At this point, Hongxing Erke was delisted.
But did you know that even if he is in a state of loss, he is silently doing public welfare.
Take 2018, for example.
He donated 60 million yuan of clothing to the Fujian Disabled Persons' Federation to improve the lives of the disabled.
For him, patriotism is not a slogan, but a deed.
May I ask the keyboard man, in addition to stigmatizing others from the moral high ground, have you ever donated a penny?
As of October 11, the four major goods sports brands of Li Ning, Xtep, ANTA and Hongxing Erke donated 90 million yuan to Shanxi.
Some careful netizens found that ANTA did not even have a topic on Weibo.
Not only ANTA, but also thousands of such Chinese companies.
They keep a low profile.
stable.
Do the real thing.
No hot searches, no hype.
When the star is hot searched for a word, an action, and a screen;
When netizens are addicted to the foreign goods market;
They have long linked the fate of the enterprise with the country, regard paying for the country as their own responsibility, saying less and doing more, and not seeking merit and fame.
As long as the country has difficulties, they immediately come together, make a strong contribution, have money to pay, and use the heart of a child to help the country tide over the difficulties with advanced technology.
Doing good is not to be known, but to be true and good.
Just like Hongxing Erke.
His low-key style deserves to be praised.
Just like the noble bird.
When it rained heavily in Henan, he donated 30 million yuan.
But before that, he had just completed bankruptcy and reorganization, and he was unable to protect himself.
He didn't say a word or explain.
This is the style of Chinese enterprises -
There is compassion, there is iron bones.
Whenever there is a crisis, it is always Chinese enterprises that are in the forefront.
It is such a company, how can you bear to stigmatize them?
He who respects others will always respect them.
Those companies with conscience, even if it is marketing, we are willing to buy it.
Those entrepreneurs with great love and responsibility, even if they are flawed, are worth remembering.
So put away the curse and put down the stones that hit them.
The beginning of an era of good is that conscience can be embraced and good deeds are respected!
Shanxi rainstorm rescue work is still urgently underway.
According to reports, in the next few days, the temperature in Shanxi will plummet, and the cooling and precipitation weather will be superimposed, bringing difficulties to disaster relief.
There is not much that ordinary people can do, but at least, we can give Shanxi a little more attention.
Pay tribute to every Chinese enterprise that has reached out to help, pay tribute to every hero who has stepped forward in the disaster, and do not let ignorance chill their hearts.
May Shanxi survive the difficulties safely!
Author: Ling Yi