The Tokyo Olympics opened a year late. The hot battle will continue until August 8. Worryingly, TV dramas influenced by worldwide and historic events. Originally, summer is the leisure season, and TV dramas are easy to fall into bitter battles, but if they coincide with the Summer Olympic Games, it is particularly unfavorable.
However, going back in time, there are also popular works. The 1992 Barcelona Olympics summer broadcast of "Always Like You" (TBS Series) is also one of them. There was basically no trademark before the broadcast, and Shiro Sano's Oedipal control character "Tomohiko" became popular, from 13% of the first episode to 34% of the final episode, and the ratings also took a big leap.
At that Olympics, Kyoko Iwasaki, 14, appeared like a comet and won the gold medal. It's a feat that's not inferior to that.
The most compelling medical drama
After that, the struggle for medical supplies was remarkable. In 1996, "The Nurse's Job" (Fuji TV) was broadcast during the summer of the Atlanta Olympic Games, and "Call for Love at the Center of the World" (TBS TV) in the summer file of the 2004 Athens Olympic Games. One of the most noteworthy is "Code Blue" (Fuji TV), which aired during the summer of the 2008 Beijing Olympic Games.
The time difference with Beijing is also small, and the TV is full of Olympic atmosphere, but this work has set the highest average ratings in the series broadcast during the same period. It also maintained a 10% viewership during the Olympic Games, with the final episode approaching 20% viewership.
Led by the lead actor Tomohisa Yamashita, young people with popularity and strength, such as Toda Keirika, Yui Niigaki, and Ai higa, will also perform together. In addition, Yosuke Asari, who was born as a child actor, also played a role in the manga and came to prominence.
However, Mr. Asari felt heavy pressure on this promotion, and it seemed that he "hated being on the scene and always wanted to go back early." However, thanks to their support under the mountain, they were able to exert their strength. If he hadn't encountered the work, he would have even said, "I wonder if I quit my job as an actor."
In addition, the theme song is Mr. Children's "HANABI". In fact, Mr. Children is also responsible for NHK's Beijing Olympic theme song "GIFT". Just by looking at this cooperation, it can be seen that this TV series is trying to perfectly confront such a difficult enemy as five rounds.
It's a TV series that combines this intensity, but the biggest reason for its success is that young people are challenged by helicopters for emergency life-saving medical treatment. Every time, the audience will feel the tension of the limit and the sense of accomplishment of the great cause. In other words, it has a charm that is similar to the Olympic broadcast. The reason why medical supplies are strong during the Olympic season may also have something to do with this.
Similar to the work of Code Blue
Moreover, this season's series also has works similar to "Code Blue". "Doctor Night" (Fuji TV) in the 9th drama and "TOKYO MER ~ Running Emergency Life Room~ " (TBS TV) of the Sunday Theater. The former depicts professional doctors who respond at night, while the latter is an emergency team that can perform surgery "ER cars" to treat.
No matter which frame is a long-standing brand that has created popular works for many years. Maybe this is based on the strong tendency of the Olympic Games to select works. In terms of starring, the former is Ryosuke Suzuki, and the latter is Ryohei Suzuki. Both are powerful factions that have made many TV series very popular, and their strength is very strong.
Further efforts have been made to increase its intensity. For example, "Doctor Night" will officially start airing on June 21. From the momentum of the previous work, "The Crow with a Kiss and a Promise", it shows its momentum without intervals, and at the same time, it can also be seen that its purpose is to attract attention in the blank period of the series.
In addition, in the fifth edition (broadcast on July 19) before the start of the Olympic Games, an impactful ending was prepared. Because of her poor health, the heroine suffered a fall accident at the dangerous scene. I thought there would be a "Code Blue" feeling unfolding, but I was told that the next week and the next week would be suspended, and the sixth time (scheduled to be broadcast on August 9) would be expanded by 15 minutes. The heroine's condition is unknown, and she will continue to be interested during the Olympic Games, allowing her to make a comeback again.
On the other hand, "TOKYO MER" will start broadcasting on July 4. Because the final return of the previous game "Dragon Sakura" is June 27, it is also a quick handover. In the final stages of the final round, the regular members of the first season made a surprise appearance. Among them are also full members of code blue such as Yamashita and Niigaki. Finally, the notice of "TOKYO MER" was informed.
It is precisely because of this trend that fans of "Code Blue" have also become interested in "TOKYO MER". Although there is no aiming, it feels like a very effective program promotion.
In addition, "TOKYO MER", as it literally means, is set in Tokyo, and the female governor played by Yuriko Ishida is also very active. In addition, at the end of the third round (broadcast on July 18), a message was broadcast that "the greatest respect and solidarity with all medical workers" was broadcast. It's a TV series for the Olympics, and it's also a TV series that is close to the people who are fighting the new crown on the spot.
New talents emerge?
Compared with this medical theme, the love theme has a weaker tendency in the Olympic season. For example, the monthly nine drama "There is a favorite" (Fuji TV) that aired during the summer of the Olympic Games in Rio de Janeiro five years ago. Challenged by Kiritani Miri, Kento Yamazaki, and Shomi Miura, the number dropped during the Olympics. Sure enough, if there is no impact like "Mr. Tomohiko", the love work may fall into a bitter battle.
Also, at the time of "Code Blue", the suspenseful revenge drama "Demon King" (TBS series) was also very popular. This is the first time that Arashi member Tomoyuki Ohno starred in a series, and it is also a remake of a popular Korean drama. This season also has a remake of the Korean TV series "She's Beautiful" (Kansai TV Fuji TV), but like this, it is also a way to win or lose in a work that already has fans. Live-action works of manga, anime, and novels also have a tendency to fight well during the Olympic season.
Because it is considered unfavorable, if you produce results here, the evaluation of the work and people will increase. It is also easy to associate with serialization, and talents like Sano and Asari will also appear in the world. In this issue, I am sure to encounter such works and people.
Summer Japanese dramas have also attracted much attention, hoping to feel the excitement and emotion of not losing to the Olympic Games.