I am a wolf from the north, walking in the endless wilderness, the fierce north wind blowing, the long yellow sand skimming, I can only bite my cold teeth, in return for two long roars, nothing else - only for the legendary beautiful grassland. ”
"Wolf", a popular song, "Wolf" is an awe-inspiring animal - synonymous with stoicism, persistence, cunning, ambition and team spirit, "Wolf Totem" has triggered countless marketers to think about wolf nature.
Salesman - a profession full of opportunities and challenges, a profession that is both respected and blinded, a profession that often writes career legends, and a profession that makes countless young people full of yearning.
Many salesmen are also destined to be a profession that is often associated with loneliness, often bidding farewell to parents and relatives and friends, carrying simple bags, carrying the expectations of company leaders, with the desire to get ahead and the ideal of doing a career, going to other places to open up new markets - like an outlier wolf, alone to find the legendary beautiful grassland.
The current market is already a red sea, China's 1.4 billion people have 80 million salesmen, in the current market where wolves have more meat and less meat, as a salesman is facing more and more survival pressure. Salesmen need to face not only high sales tasks, but also face the objections of countless strange customers and the increasingly high requirements of consumers, and face the fierce competition of countless opponents - what every salesman has to think about is how to "dance with wolves", how to "wolf mouth food", how to "land and claim the king".
If you want to "dance with wolves", you must first become a wolf!—— become a good salesman
This seemingly simple question has bothered me for a long time - "How to be a good salesman?" I believe that every marketer has his own opinion on this issue, and even people who have not made sales can say one, two or three.
Whenever I communicate with friends, talk about this topic, and discuss it for a long time, I have different opinions, and there is no more comprehensive answer that can convince everyone - salesmen in different industries, different sales models and job requirements, and different values have unique views on the proposition of "excellent salesman", and it is difficult to form a unified standard.
So I went to the library to find authoritative answers, to the major online marketing sites to search, the results made me disappointed, about sales skills and incentives articles and books can be said to be sweaty, but for the proposition of "how to become a good salesman", I did not find an answer that satisfied me.
Why can't you find the complete answer? I personally feel that this has something to do with the perspective from which each author stands.
For the boss - no matter whether the black cat or the white cat grabs the rat is a good cat, the one who can do the sales and create benefits for the company is the excellent salesman.
For leaders - capable, knowledge of advances and retreats, loyal to themselves, able to do a good job without striving for merit, will not pose a threat to themselves is an excellent salesman.
For dealers - do not put up shelves, do not benefit, do not take things, do not force back payments, do not eat, drink and have fun, talk about feelings, and really help themselves to be a good salesman in the market.
For the end customer - really treat the customer as God, not only profit, not foolish, words and deeds, consistent, can help themselves to buy really applicable products, get satisfactory service is the excellent salesman.
For the salesman's family - can work and live without mistakes, can make the family live a well-off life, do not spend days and drinks outside, and can take time to accompany the family is an excellent salesman.
What kind of salesman is a good salesman? How to become a good salesman? How do you make a good salesman?
Combining my many years of front-line sales experience in many industries, I also talk about "how to become an excellent salesman" from the perspective of "insiders", dealers, managers and trainers, and on the basis of learning from my predecessors and my own learning and understanding; At the same time, several real salesman growth stories are used to reveal the arduous process of grassroots salesman growth by describing the protagonist's thinking and actions in the face of difficulties and setbacks.
Below I think about how to become an "excellent salesman" from nine aspects: mentality, career planning, learning, skills, diligence, thinking, communication, performance, professionalism, etc., hoping to extract a set of comprehensive measurement and excellent salesman standards, but also for many salesmen to grow and self-cultivation to provide some guidance.
The motivation to become an excellent salesman - mentality cultivation
The direction of becoming a good salesman - career planning
The foundation of becoming a good salesman - learning to improve
The key to becoming a good salesman - competence and skill
The way to become a good salesman – to sum up and think
The action of becoming a good salesman - diligence and seriousness
The capital to become a good salesman – interpersonal relationships
The root of becoming a good salesman - performance management
The embodiment of becoming an excellent salesman - professionalism