At the end of the New Year's Day holiday, the box office of mainland films in the New Year's period reached 460 million, breaking the same period last year and setting a new high. Popular films such as "Wise Tiger Mountain", "Micro Love" and "One Step Away" continued to occupy the top few at the box office. Five films, including the new films "100,000 Cold Jokes" and "Zebra Story", blew an "animation whirlwind" in the first week, becoming the biggest feature of the 2015 New Year's Day slot.
Among the five animated films, "Zebra Story" has crossed the grip of similar films and become a "box office dark horse". After the film was released on December 31, it achieved nearly 30 million at the box office with only 6% of the scheduled volume. Compared with the "atypical animation" of "Ten Colds", "Little Zebra" is more popular with young and adult audiences, and was praised as the "most suitable movie for the whole family" in this period.
The New Year file becomes an animation file The law fails the "zebra" becomes a dark horse
On the surface, this year's New Year's Day slot, as in previous years, there are famous blockbusters sitting in the main position, but in fact, a new pattern has emerged. "Zebra Story" led five animated films such as "Rabbit 2 Crazy Circus", "Dragon Rider", "Robbery nut shop" and "100,000 Cold Jokes" mainly for adult audiences, which swept 130 million box office in just 3 days from New Year's Day, and the victory of the limelight surprised the "animation file" of the Year of the Sheep.
According to past experience, there are basically two laws in the mainland Lunar New Year file, namely "there are only two big winners" and "mediocre in odd-numbered years, hot in even-numbered years". However, this year's New Year's Day box office not only hit a new high, but also the scene of dividing the cake in 13 years of "Tai 囧" and "Zodiac" has not recurred. Instead, the animation genre has sprung up and run out of the dark horse. The reason for this is due to the decline of blockbusters such as "One Step Away"; more importantly, it is due to the animation's own "no pit daddy". The so-called "iron also needs to be hard.".
Compared with the other four, the animated movie "Zebra Story" received nearly 30 million box office in 3 days of release, and its popularity was not lost to "Despicable Me 2" in the same period last year. Adult and younger audiences gave the film a higher than expected rating, believing that "Zebra Story is currently the most suitable movie for the whole family to watch". "Little Zebra" has also steadily risen in the ranking of mainland film box office gangs this week because of its super high appeal.
African Savannah Inspirational Adventure Kids clap their hands and parents praise
Zebra Story takes place in the African savannah, where a small zebra named "Kuba" embarks on an adventure because he is not willing to be treated as an "alternative". On the way, Kuba and a variety of cute animal friends play and laugh, and finally help each other, overcome dangers, and discover a new paradise suitable for survival. In the film, the animals are not only cute and cute, but also show off their football, full of African style. This is thanks to the use of 3D technology in the film.
The cute pet images generated by real 3D and high-end CG capture technology are different from the traditional 2D hand-drawn single shapes, they are more full in the picture, and the audience is easy to distinguish through the appearance of details and personality. The delicate textures of the animal hair details, water flow, gas, grassland and so on in the film perfectly present the wilderness beauty of tropical Africa and the happy interaction between cute pets, which left a deep impression on the audience who watched the film.
At the same time, the music of the film is also quite South African, which is refreshing. Its Chinese dubbing, but also by the famous host of CCTV children's program "Little Deer Sister", "Red Fruit Fruit", "Green Bubble" and other performances, adding color to the liveliness of the story. In fact, through the funny plot, "Little Zebra" is an inspirational growth movie full of positive energy.
Many children who have seen the film feel that "they especially like little Kuba, and they must not be afraid of falling down like him", while Mr. Wang Xiaoyu, a Tianjin audience member, said that this cartoon is "also the chicken soup for the soul of adults", and also "met many colleagues" in the process of watching the movie. He believes that the film is "good picture, three views positive, high IQ, and educational significance", which is suitable for the whole family to watch. Generally recognized by the audience, the follow-up performance of the market of "Zebra Story" is worth looking forward to.
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