Can you name a few domestic awards for science and technology products?
Friends of the old business should have read a lot of our articles about industry activities, there are a few editors in the department who are either on the way to participate in events around the world, or are setting an alarm clock to get up in the middle of the night to stare at the online live broadcast of the event, it can be said that almost all influential activities in the technology industry have "bad reviews X.PIN", among which there are many award activities.
After participating in so much, we also found some patterns:
First, for the vast majority of the world's most appealing awards, most of the initiators and reviewers are often overseas institutions. It is rare to see domestic brands in these award events, even though in our opinion, many domestic brands are qualified to stand on the same stage as international brands to be noticed.
Second, there is no shortage of award activities in China, but how many have you heard of? The vast majority of awards in China do not seem to have much to do with the public, and technology enthusiasts do not know who selected an award, who won it, why it was chosen, and they do not know whether they should trust these awards, let alone obtain practical information and consumer references.
In an attempt to change that, in 2022 we launched the MUST Awards for Muggle Youth, a consumer choice award that spotlights the tech industry's innovation of the year. Today, we held the third "MUST Awards" event at Hangzhou Wulin Star.
We want this award to be credible, relevant and useful to the public. Therefore, the "MUST Awards" has two principles:
Awards are never linked to commercialization
Mass participation is the most important thing
This means that the only selection criterion for the award is the perception of product technology and experience, and we will never trade the award with the brand, and with the help of the media influence of "Bad Review X.PIN", more consumers can participate in the award selection.
Last month, in light of the latest changes and trends in the tech industry this year, the MUST Organizing Committee set up 13 awards for the "MUST Awards 2024", with 47 products nominated by the Negative Review Content Center and Muggle League creators, and voting channels were opened from December 4.
In order to present you with more objective results and provide more professional references, this year's People's Choice Awards have added some new professional choice awards on the basis of the People's Choice Awards. With over 120 tech-related content creators on board, you're sure to be familiar with these ID avatars.
Together with these creators and those who continue to follow us, we have announced the "MUST Awards 2024" annual list! Let's take a look at which products on the list you picked at the time!
The vote rate of each award nomination product is open and transparent, no brand product dominates this year, and the votes under many categories are very tight, which is a good sign for our consumers! The more brands on the market that can wrestle their wrists and the more fully the game is, the more likely the product is to be in our hearts.
If there is only one list, the poor friends should not feel interesting enough to look at it, and the editorial department of the bad reviews specially arranged 4 special sessions of "new energy vehicles", "AI", "mobile phones", and "information accessibility", inviting creative partners with characteristics in various fields to the scene to "chat" together, and combine the list to take a more comprehensive inventory of this year's major scientific and technological events.
I don't know if there are any creators in the live photos that you usually like to watch content, and if you missed the live broadcast today, don't forget to go to our video account to watch the replay.
The climax of an award activity is naturally the award ceremony, I have seen more trophies in various activities, and everyone in the editorial department unanimously feels that the aesthetic fatigue is over, since we want to do an award activity that can represent the preferences and choices of young people, the trophy must of course be young enough!
Therefore, the first trophy we designed was the maverick "Land Surfboard", the second was the "Surfboard" on behalf of the wind and waves, and this year, we awarded the winning brand - "Snowboard"!
Some time ago, the rookie classmates in the editorial department also went to ski once, watching the bigwigs stand on the top of the snowy mountain peak and sprint, leaving the wind and broken snow behind, and every trace on the vast snow track is unique, it's just handsome and confused! So we decided to use a specially customized snowboard to recognize the brands in the field of science and technology this year that dare to charge in the fierce competition and fearlessly explore new paths.
The encounter of "Black Myth: Wukong" at TGA a few days ago should make everyone have a deeper understanding of the concept of "right to speak", and we also expressed some of our own opinions when we officially announced this year's "MUST Awards".
Whether it's the game industry or the technology industry, even though we have risen to the top talent, the most daring innovation, and the best products, we still can't get the flowers and applause we deserve because we lack the right to speak.
Therefore, we insist on doing the "MUST Awards", not only to snatch back the right to speak from foreign media, but also to help the domestic technology industry gradually establish sufficient voice with the help of award activities, and to create a platform where domestic brands can also be paid attention to, appreciated and encouraged equally, and to give the right and opportunity to evaluate the "good" and "bad" of domestic technology products to the mass consumers as much as possible. It's not so much about handing over as about returning.
Of course, as a clear stream of many award activities, the "MUST Awards" may not be perfect, but it is enough to bring new imagination and possibilities to the industry.
Practitioners can gain a real perspective to observe the changes in consumer demand, and everyone can also learn about the innovative changes in technology and digital, and the positive expression gathered in the "MUST Awards" will shorten the distance between upstream brands and consumers, and jointly promote the continuous improvement of the industry.
At the end of the event, we unveiled the "Parallel Time and Space Award", which is a public welfare project that we have been committed to solving the problem of the digital divide for 5 years.
We are thrilled to have Zhihan Gu, a person with hearing and vocal impairment who has helped HarmonyOS collect sound samples.
The sign language teacher helped us understand that Mr. Gu has been participating in various projects for people with hearing and voice impairments like himself, and this process has also allowed him to witness the technological progress in the field of accessibility.
His last sentence at the scene was to use "HarmonyOS NEXT Sound Restoration Technology" to identify his own blurred voice and translate it to the audience:
Let the changes brought by technology be passed on to more people equally.
That's what Debug the world is all about.
Finally, I would like to launch a small call: welcome more media and content creators to join us to create the future of the "MUST Awards" and the future of the technology industry. After handing over the flowers to more outstanding brands, we will continue to applaud everyone off the stage.