"If the country is to be revitalized, the countryside must be revitalized."
The rural revitalization strategy is a major decision made by the 19th National Congress of the Communist Party of China, which is a major strategic decision made by the Party Central Committee with a view to building a moderately prosperous society in an all-round way and building a modern socialist country in an all-round way. As a large state-owned financial and insurance enterprise, Chinese Life Insurance Co., Ltd. (hereinafter referred to as "Chinese Life Insurance Company") has always fully implemented the strategic deployment of the party and the state, and worked hard to promote the consolidation and expansion of poverty alleviation achievements and effectively connect with rural revitalization.
As one of the core sales channels of Chinese life insurance companies, the individual insurance channel is divided into marketing, exhibition and two townships (i.e., villages, townships) and other platforms according to regional and team attributes. The Liangxiang platform is an important support for the performance scale, customer service and value creation of an insurance channel and even the entire company. Therefore, the Liangxiang platform is the "base" for the company's steady development, the "moat" for it to respond to market changes, and an important guarantee for promoting the transformation and breakthrough of the sales force and realizing the company's high-quality development. Comprehensively promoting the "revitalization of the two townships" is an effective undertaking and concrete embodiment of the implementation of the rural revitalization strategy for the personal insurance sector of Chinese Life Insurance Company.
Implement the "three modernizations" and reshape the positioning
Optimize the top-level design and supporting policy measures
Comprehensively promote the revitalization and development of the Liangxiang platform
Since the end of 2022, the personal insurance marketing channel of Chinese Life Insurance Company has restarted the Liangxiang revitalization project, focusing on the construction of "three modernizations", namely "diversified sales", "integrated services" and "brand publicity", reshaping the strategic positioning of the Liangxiang platform, highlighting the comprehensive service function, building the first-line production unit of Liangxiang into an important window for effectively extending insurance services in addition to product sales, and fully implementing the overall requirements of the political, people-oriented and professional nature of financial central enterprises. Provide diversified insurance protection and comprehensive financial services for the broad masses of people in the two townships.
In 2023, as the first year of the revitalization of the individual insurance channel Liangxiang, the company will complete the overall planning of the Liangxiang platform "12345" under the guidance of the construction of "three modernizations". Through the continuous optimization of the top-level mechanism and the introduction of supporting key measures, the revitalization and development of the Liangxiang platform will be comprehensively promoted.
Relying on the local administrative divisions, comprehensively sort out and inventory network resources, and actively lay out important townships and towns, key areas, and blank outlets to ensure that the construction of outlets is "planned"; Strengthen organizational guarantees, complete and strengthen the personnel of the two townships, and ensure that the work of the two townships is "managed"; Actively promote the opening of the Liangxiang outlets throughout the day to ensure that the first-line outlets "have services"; Increase the investment in hardware resources of outlets, effectively improve the workplace business environment, continuously optimize the layout of "front stores and back yards", and promote the "upgrade" of workplace hardware; Combined with the actual situation of the outlets, we set up property insurance service areas, and at the same time actively configure self-service ATM equipment, build a "love station", provide simple and convenient service tools such as umbrellas and medical boxes, and strive to achieve "warmth" in service.
Scientific management, multi-dimensional support
Focus on "one star and five modernizations" to promote the transformation and development of the two townships
Realize the revitalization of the two townships, break the situation, deepen and go deeper
With the continuous deepening of the high-quality development and transformation of the industry, the Liangxiang platform of Chinese Life Insurance Company has gradually entered the stage of deep cultivation. Therefore, the company has set 2024 as the year of breakthrough and deep cultivation for the revitalization of the two townships. Echoing the company's personal insurance channel to comprehensively deepen the business philosophy of "customer capital construction team", the Liangxiang platform has organically coordinated and unified the development status of the stage and the long-term construction goals, and upgraded and launched the key breakthrough path of "one star and five modernizations", that is, with the construction of the star-rated system of the production unit as the core, further strengthen the standardized management of the person in charge of the outlet, build the characteristic business model of the two townships, explore the scientific path of potential institutions, create a standardized model of the operation of the two townships, develop exclusive products suitable for sales, and support the empowerment of core technologies. Continue to promote high-quality deep cultivation in the two townships.
Actively promote the construction of the star-level system of the production unit in the two townships. Formulate clear division standards and promotion requirements, guide first-line outlets to become bigger, stronger and better, and better play the role of a window to serve the masses.
Strengthen the standardized management of the person in charge of the outlet. Highlight the "people on the job, things in place", standardize the daily operation and management of the production unit, straighten out the work process, internalize the management, externalize the line, and improve the management efficiency of the outlets.
Construct a characteristic business model of the two townships. Fully consider the regional characteristics of geographical + kinship of customers in Liangxiang, and promote grid operation. At the same time, we take service as the starting point, accurately grasp the insurance protection needs of customers in Liangxiang, build a characteristic activity service platform, and do a good job in insurance sales and service.
Explore potential institutions to break through the scientific path. Scientifically establish an analysis model, strengthen support and guidance for key cities, key regions, and key outlets with outstanding resource endowments and good development potential, and help breakthrough development.
Create a standardized model for the operation of the two townships. Strict selection in the whole system, to create a number of "complete hardware, orderly management, mature technology, excellent service" benchmark model, leading the development and construction of Liangxiang outlets.
R&D of exclusive products suitable for sale. According to the characteristics of the regional market and customer groups in Liangxiang, we will develop exclusive insurance products in a targeted manner, give full play to the core points of the insurance surname "Bao", and better match the insurance protection needs of the people.
Combined with reality, according to local conditions
Explore a development model that suits its own characteristics
Create a characteristic model for the revitalization and high-quality development of the two townships
In recent years, the Liangxiang platform of the personal insurance channel of Chinese Life Insurance Company has achieved outstanding results in stages by reshaping the start and breaking the situation. The whole system has actively implemented the requirements for the revitalization and development of the two townships, and many benchmark units have emerged, such as Heze in Shandong, Yuncheng in Shanxi, Lu'an in Anhui, Enshi in Hubei, etc., based on their own development realities, actively exploring and innovating, and forming a benchmark unit for the development model of the two townships with local characteristics.
Shandong Heze: Small incisions, big articles, make insurance services more warm. Chinese Life Insurance Shandong Province Heze Branch practices the overall requirements of high-quality transformation and development, actively promotes the transformation of new and old development momentum, starts from enriching and improving township outlets in the two township areas, actively builds a "five-level institution", takes the "last mile" of medical insurance services as the entry point, and deeply cooperates with the local medical insurance bureau, through the construction of medical insurance convenience service stations throughout the township (community), "zero distance" solves many practical problems such as social security and commercial insurance for the people, and initially realizes the all-round high-quality service "to win reputation and gain trust". and promote development".
Shanxi Yuncheng: Through integration and excellent service, we will build a comprehensive financial demonstration unit. Chinese Life Insurance Shanxi Yuncheng Branch gives full play to its own advantages in the integration of life and comprehensive financial development, fully integrates the resources of Chinese life insurance and property insurance, and explores a set of replicable and promotable work models for the reconstruction of the two townships, so that customers can enjoy one-stop comprehensive services such as Chinese life insurance, property insurance, and Guangfa Bank in the business outlets of the two townships.
Anhui Lu'an: Build a model, create a brand, and create a good service reputation. Chinese Life Insurance Anhui Lu'an Branch gave full play to its advantages in the layout of many outlets in Liangxiang, and further clarified the development plan of "standardization, marketization and institutionalization" with the goal of improving the overall service capacity of Liangxiang Insurance. Select outstanding talents to engage in insurance services, strengthen the standardization of the workplace, and provide full-day business services. At the same time, the workplace is equipped with self-service teller machines, establishes a "love station", provides convenient service tools such as blood pressure monitors, thermometers, umbrellas, etc., enhances customer service experience, wins a good reputation among the masses, and makes Chinese Life gradually become the primary brand association of life insurance products for local people.
Enshi, Hubei: Help the three rural areas, promote development, and promote the construction of the "three rural service stations". Chinese Life Insurance Hubei Province Enshi Branch gives full play to the advantages of township network and team development, actively communicates with local government affairs, implements the "100 network demonstration, 1000 network upgrade" project, and takes the simple pursuit of "fireworks", "human touch" in work, and "local feelings" in service to develop outlets in the two townships, and firmly grasp the construction of the team in the two townships, and deeply stimulate the vitality of the two township outlets. Implement the work requirements of "I do practical things for the masses", take the construction of the model room of the two townships as the starting point, deeply practice the core of the "guest capital construction team" project, and build a team of commissioners serving the three rural areas through the joint construction of government and enterprises, so as to solve the current problems such as lack of service and difficulty in settling claims for the people in the two townships, and consolidate the economic cornerstone of rural revitalization and help local development by improving the inclusive financial system.
Promoting the revitalization of the two townships is not only the responsibility of the enterprise, but also the embodiment of responsibility and value. In the future, Chinese Life Insurance Company will deeply implement the rural revitalization strategy, strengthen the development concept of "customer capital construction team", take the construction of "three modernizations" as the guide, comprehensively improve the professionalism and professionalism of the sales team, better meet the increasingly rich insurance protection and financial service needs of the people of the two townships, comprehensively promote the revitalization and development of the two townships, and contribute to the Chinese-style modernization construction.