With Singles' Day approaching, brands are already eager to try to break through previous years and achieve new growth during the peak consumption season. However, for brands, with the change and development of the Internet model, the driving force of simple live broadcast sales, discount promotions and other modes for sales is gradually declining, and at the same time, consumer demand is also changing from the basic to a higher dimension of personalization and customization, and this year's Double 11 is bound to be a more competitive year.
As a high-end leading brand in the integrated cooker industry, Martian integrated cooker officially launched the Double 11 warm-up campaign on October 9, and will be ready to go with its excellent quality, innovative technology and considerate service, creating a "future home" with the integration of technology and aesthetics for hundreds of millions of users in China, and leading the new trend of smoke-free kitchens.
Leading year after year, continuing the normalization of "explosive products".
Looking back on the performance of the Martian integrated cooker on Double 11 in the past four years, according to the data of Jingdong Shangzhi, Tmall Business Staff, and Suning Yidao data in 2020, the Martian integrated cooker led the sales proportion of the price segment of more than 10,000 yuan to continue to increase, reaching 33%, and E5BC, E4BX, E7BX and other integrated cookers were listed on the Tmall V list; According to the 2021 Double Eleven data released by Jingdong Business Intelligence, Business Staff, and Data Yidao, the Martian integrated stove will break into the top three of the "hard-core home appliances" list in 2021, only after Midea and Haier, and its 30 series of new integrated cooker products will break 16,000 units in Tmall and Jingdong during the Double Eleven period, and continue to explode orders, becoming a super hit on the Double Eleven integrated cooker; In 2022, according to the data of official platforms such as Jingdong Business Intelligence and Tmall Business Advisor, the Martian ET50 won the TOP1 sales volume of a single product on the whole network, with the characteristics of large air volume, ultra-quiet, intelligence, etc., and the hardware configuration is not inferior to any product of the same level; In 2023, the Martian integrated stove will create many popular products with the theme of "kitchen superpower", according to the data of official platforms such as Jingdong Shangzhi, Tmall Business Advisor, Douyin, etc., the Martian integrated stove leads the industry with omni-channel sales of more than 428 million.
It is not difficult to see that an important reason why the Martian integrated stove can achieve excellent results in previous years is the normalization of "explosive products", and the underlying logic of the normalization of "explosive products" is to rely on the all-round scientific and technological strength of the Martian integrated cooker.
Under the guidance of the mission of "making kitchen life healthier", the Martian integrated stove is based on more than 530 acres of smart industrial park, 1500 square meters of craftsman laboratory and 5500 square meters of R&D laboratory, relying on the trinity of "product development center + technology research institute + intelligent innovation research institute", constantly exploring technological boundaries and adhering to the research and development and innovation of original science and technology. On the eve of Double 11, the Martian integrated stove released the X5 Pro premium version, with 26m³/min hurricane-level cruising air volume, 1200Pa tidal gravity maximum static pressure, 49.5dB deep sea-like soft sound experience, 5.2KW ingenuity wide range of fire and other black technology additions, so that the smoke has nowhere to hide, even if it is super stir-fried, it can return to the net cooking environment, and the product is equipped with "master steaming and roasting" technology, which can not only help consumers easily cook delicious food, but also quickly lock in nutrition, Start a new life of healthy eating. (Note: The above data are all tested by the Martian integrated stove laboratory in the limit state)
In order to better free your hands and release space, the Martian integrated stove creatively launched a large-capacity integrated dishwasher, integrating the five functions of sink, dishwasher, disinfection cabinet, residue processor and cabinet, and the integrated product design makes the kitchen space planning effective, and through the integration of many years of high-end integrated stove experience and forward-looking technology, the integrated "Galaxy platform" has been developed and launched, and the new boundary of the track has been continuously expanded.
Adhere to the needs of users, all-round services to help "Double Eleven"
In addition to being leading on the product side, it is more important for consumers to enjoy real discounts on Double 11. Always adhere to the user-centered Martian integrated stove, and continue to innovate and upgrade to meet user needs.
During the Double 11 period, the Martian integrated stove will give back to every consumer who supports it at a more favorable price, so that high-quality kitchen life is within reach: buy any integrated steaming and baking stove offline + send "0 bacteria washing" gas water heater to the offline integrated dishwasher; Enjoy the purchase of Martian breeze series integrated stove E35 online for a limited time to grab half price, and you can participate in the purchase of any integrated stove in the official store of Tmall Jingdong Douyin, and participate in the activity of pumping 100 "0 bacteria washing" R20 gas water heaters in the e-commerce live broadcast room.
At the same time, at the moment of advocating green consumption and promoting sustainable development, the Martian integrated stove actively responds to the national "trade-in" policy, during the Double 11 period, consumers can rely on the waste kitchen appliances at home, through the Martian integrated stove offline store or online platform to participate in the trade-in activities, enjoy the country's high subsidies, and bring preferential treatment to consumers to the greatest extent.
For the Martian integrated cooker, online and offline sales is only the first step of the service, in terms of after-sales service, the Martian integrated cooker enterprise provides customers with timely and efficient maintenance services in a timely manner. For example, Martian implements a 365-day worry-free return service, and also promises to ensure fast repair, extreme repair, flash repair and other services, so that consumers can gain more peace of mind and trust after purchase. At the same time, Martian has also set up a 7X24-hour customer service hotline in order to solve the specific problems encountered by customers in a timely manner.
In addition, the Martian integrated stove creatively launched the "6-hour quick change" kitchen reform plan, and consumers can choose Martian's integrated stove products such as X5 Pro Premium Edition, X8, Q50, etc., to efficiently upgrade the kitchen experience. In view of the complex pain points of the transformation process, Martian also provides "one-stop worry-free" services, including water and electricity transformation, cabinet cutting, etc., and strives to solve the kitchen renovation related matters at one time, so as to achieve worry-free and worry-free replacement services.
Every year, Double 11 is a comprehensive test of the market's "hard power" and "soft power" of brands, products and services. As the leading enterprise in the integrated stove industry, the Martian integrated stove will not forget its original intention, always focus on the changing consumer needs of users, and bring new and upgraded products and services to every Chinese family, so that every contemporary person who loves life and pursues quality can enjoy the beautiful living experience of "future home". (Note: The sales data in the article come from platforms such as JD Business Intelligence, Tmall Business Advisor, Suning Data Yidao, and Douyin Official.) ）