In this fast-paced era, who would have thought that the old and fresh concept of "crossing" would once again become a hot topic among young people? To say, all this is thanks to the brand of VOYANT, their recent launch of the "cross-time and space micro-short drama", but it really captured the hearts of our young people, imagine that through the characters in the play, we can share life, emotions, and some very down-to-earth stories in reality, isn't it a dream?
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Speaking of "cross-time and space micro-short dramas", what exactly is this thing? To put it simply, in just a few minutes, through an interesting plot, leading the audience to travel through the world of the story, this form of expression is not only fresh and interesting, but also close to the aesthetics and preferences of young people
From the initial short content to today's micro-short dramas, this trend has gradually become a cultural phenomenon, and young people are desperately pursuing new things, which dwarfs the original traditional and stereotypical marketing methods
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In today's era, the 3060-year-old crowd is actually more and more willing to try new things, no longer the generation that we have the impression of sitting leisurely on the sofa, eating melons and chatting about gossip, but the energetic and striving to keep pace with the world
Naturally, VOYAH has also noticed that young people are more inclined to consume brands that can allow them to participate to a greater extent, and the era of "I just passively accept" is gone, so VOYAH Friends' "cross-time and space micro-short dramas" cater to this trend, they are not only telling stories, but also allowing users to participate in the construction of stories, which really arouses the curiosity of young people
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In this "cross-time and space short drama", the audience can not only see the pleasant plot, but also appreciate the unique charm of the brand, create theme songs, design scripts, and even interact directly with the brand on social platforms
If you want to really attract the attention of young people, the story alone will not be enough, you can't see the actual action, and the brand needs to be guaranteed, and VOYAH Bosom Friend is achieved through product quality and cultural communication, in the micro-short drama, the audience will not only see the concept of the VOYAH brand, but also feel its value, and even be able to directly understand the advantages of the product, this vivid way of expression, to help them better convey the brand beliefs, as well as the lifestyle created for the young group, this multi-channel, three-dimensional interactive form, It can be said that it is a good reference for other brands
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In the final analysis, VOYAH has won the recognition of young people with the "cross-time and space micro-short drama", which is not only a successful marketing campaign, but more importantly, it has built an emotional bridge between the brand and users
After careful study, such an emotional connection enables brands to form a deep bond with users, and this move of VOYAH Friends can't help but make people reflect on where traditional marketing methods should go. If a brand wants to succeed, it must not only understand the needs of young people, but also take the initiative to dialogue with them
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VOYAH Friends is not only a car brand, but also a resonator of young people's hearts, they have successfully built a bridge between the brand and the market with their "cross-time and space short dramas", setting off a new wave of marketing, the future is promising, we look forward to VOYAH Friends going further and further on the road of innovation, and chasing dreams with young people! In this rapidly changing era, if brands can continue to win, they must not only grasp the pain points of users, but also learn to listen to their voices, so that products and emotions can be combined to be invincible
This is the story between VOYAH and young people, who have brought hope and inspiration to everyone in the increasingly boundless time, and hope that more brands will be able to join hands with young people in this form in the future and move towards a new future together
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