On October 14th, the "Jingdong 11.11 Cheap and Good" press conference was officially held, announcing that it would be sold in stock at 8 p.m. on the same day! Not only is the whole field dropping, you can receive an additional subsidy of 60 yuan per day, but also the "trade-in" government subsidy covers home appliances, 3C digital, automobiles and other categories, clothing, car maintenance, cross-border imports and other categories of good things are really 5% off, so that consumers are truly enjoying the "cheap and good" consumption experience!
Xu Ran, CEO of Jingdong Group, said that in the current fierce market competition, there is still a phenomenon of "vicious involution" in the industry, and bad money drives out good money. Jingdong's low price is to make users really feel "cheap and good", rather than "cheap to buy, expensive to use".
You can also receive an additional subsidy of 60 yuan per day
With the official opening of JD.com 11.11, multiple benefits will come in turn. On October 14th, JD.com's "Super Spike Day" brought a direct drop in the all-day limited time, and the big names were more than 5% off; At 8 p.m. on October 17th, "Jingdong Super 18" will bring classic gameplay such as 18 yuan to grab a thousand yuan big brand, 18 yuan to buy N pieces and 18 super saving packaging prices; On the "10 billion subsidy day" opened on October 31, a large number of explosive products will be officially supplemented, and orders will be immediately available at low prices for a limited time, and there will be 6 interest-free benefits for explosive products; On November 2, the "9.9 Free Shipping Day" gathered the industry to bring good goods, and there was also a discount of "10 billion subsidies for factory goods"; In addition, there are also surprises on the Super Live Day on November 3 and the PLUS Member Day on November 8; At 8 p.m. on November 10th, JD.com will usher in the "peak 28 hours", with a large number of popular products and blockbuster benefits.
During Jingdong 11.11 this year, Jingdong Little Rubik's Cube also brought more than 1 billion new products, as well as tens of billions of subsidies for big brands as low as 11 yuan to start a group, and the moon is dark and the wind is high at 8 o'clock every night at 8 yuan to grab big names and other preferential games. A number of talk show actors will come to JD.com to purchase and sell live broadcast rooms to send benefits and share one billion subsidy red envelopes. JD Baitiao will issue 6 interest-free coupons for all sites, and some products support up to 24 interest-free periods; JD Pay has joined forces with more than 1,000 leading brands to launch shopping cards, and users can enjoy a bonus of up to 2,000 yuan for recharging.
In addition, the "trade-in" government subsidy covers many categories, and buyers of electrical appliances and computers on Jingdong can enjoy a 20% discount on government subsidies, with a maximum of 2,000 yuan off for single products and 500 yuan for electric bicycles; 5% off coupons for clothing, 1 yuan for big-name beauty; Jingdong Supermarket launched special products such as family buckets and blind boxes; You can also enjoy a 5% discount on Jingdong when you come to Jingdong for car maintenance, and there are 9.9 yuan car quick washing, 99 yuan maintenance and other value-added services; Jingdong International imports good things are more than 5% off, and 10,000 new products are 1 yuan for trial; Some products made in Beijing can enjoy 2 pieces of 9% off, 3 pieces of 2% discount; Jingxi's self-operated "pet fan festival" 2nd piece 0 yuan; Jingdong buys medicine with a real 5% discount and cashback. JD Baitiao will issue 6 interest-free coupons for all sites, and some products support up to 24 interest-free periods; JD Pay has joined forces with more than 1,000 leading brands to launch shopping cards, and users can enjoy a bonus of up to 2,000 yuan for recharging. Offline, Jingdong Seven Fresh Supermarket will bring benefits such as the "breakdown price" of 100 good things, and 1 yuan per second for Jingdong to buy good food; Jingdong seconds send more than 600,000 stores across the country, providing 10,000 products as low as 9.9 yuan 1 piece is also free of charge, good things can be enjoyed immediately, and the fastest 9 minutes will be delivered.
Cooperate with more than 600,000 stores across the country to provide the fastest 9 minutes to arrive
In terms of logistics and distribution, JD.com's 211 time-limited delivery service has covered hundreds of core cities across the country, and even users in remote areas can enjoy the delivery experience of "placing orders in the morning and delivering in the afternoon"; Jingdong Second Delivery will also unite with more than 600,000 stores across the country to provide 10,000 products as low as 9.9 yuan 1 piece of free shipping, good things can be enjoyed immediately, and the fastest 9 minutes will be delivered. Consumers in Hong Kong and Macao can also enjoy free shipping and door-to-door delivery service within 299 yuan and 10KG of all categories on JD.com 11.11.
More consumers in overseas regions can also enjoy the benefits of JD 11.11. Jingdong Global Sales focuses on self-operated quality and price in China, and has launched 6KG of free shipping for 399 yuan and 618 yuan for users in Singapore and United States, respectively, and launched express air shipping in the United States, Japan and New Zealand, with a delivery of as fast as 4 days; OCAMA, a European omni-channel retail brand under JD.com, has launched a buy-one-get-one-free offer of 1,000 products, order rebate coupons, lucky draws and other activities, providing door-to-door delivery services in 24 countries in Europe.
"Customer first" is put first in the core values of JD.com, because of the support and trust of the majority of users, there is today's JD.com. More than 600,000 Jingdong people will always escort consumers' "cheap and good" shopping experience with the greatest sincerity and the most attentive service.
Yunnan avocado will make efforts on Double 11
Da Meng, a new farmer from Menglian County, Pu'er City, Yunnan Province, stood on the stage of JD.com's Double 11 launch site and shared his struggle as a new farmer and the rise of domestic avocados.
Da Meng shared that today's consumers no longer blindly follow big brands and high prices, but pay more attention to cost performance. Taking fruit as an example, in the past, blueberries, avocados and prunes in the Chinese market mainly relied on imports, which were expensive, which discouraged many consumers. However, with the localization of these fruits, the quality has improved, and the price has become more affordable, and they are gradually gaining the favor of consumers.
Menglian County, where Dameng is located, has climatic conditions similar to the latitude of the origin of South America, which provides a unique environment for the growth of avocados. Since the first batch of avocado seedlings along the Fifth Road were put into production in 2013, Menglian's avocado industry has developed rapidly. Da Meng first came to Menglian in 2020 and was deeply attracted by the green avocados all over the mountains, so he decided to stay and became a new farmer who dreamed barefoot on the earth.
His farm has grown from 23 acres to more than 300 acres now, and the scale has continued to expand. Da Meng emphasized that their avocados have significant advantages: it only takes about three days to pick them from the tree to the consumer's table; Moreover, they insist on picking at eight ripeness, which ensures that the oil content and taste of the avocado are softer and more glutinous. In contrast, imported avocados require 30 to 60 days of long-distance transportation, and are often picked around six ripe, with a hard taste and easy to produce black threads.
In recent years, JD.com's supermarket procurement team has also come to Menglian to directly harvest avocados from the source, helping local farmers open up sales channels online. Through the Jingdong platform, higher quality and cheaper avocados can be sold to the whole country. At present, Menglian's avocados have accounted for about 80% of the country's domestic avocados, and have become a veritable hometown of Chinese avocados.
On the occasion of the listing of domestic avocados, it coincided with the double 11 promotion of JD.com, and Da Meng was full of confidence in JD.com. He said: "Under the source asset supply chain model of JD.com, with the blessing of resources such as tens of billions of subsidies, I believe that Menglian's avocados will be able to sell well in JD.com and JD supermarkets." ”
Source: Metropolis Times
Reporter: Wu Shuanghong
Editor: Li Peiying
Review: Zhao Hang
Final review: Xu Jianlong