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50 million users in three years! Whether the small goal of radio and television can be achieved
From the "small goal" of "radio and television" to the "big dream"
(1) The hidden worries behind the sharp rise in radio and television 5G users
Recently, a piece of news has attracted widespread attention from industry insiders: radio and television have officially entered the communications market for more than two years, and the number of 5G users has exceeded 28 million. This is undoubtedly a remarkable achievement for a new operator. It took only two years to expand such a large 5G user base, and radio and television undoubtedly showed strong appeal and marketing capabilities.
But it's worth noting that radio and television has previously put forward a more ambitious goal - hoping to reach 50 million users within 3 years. According to this time node, the number of users of radio and television has exceeded half, and it seems that the completion of the small goal is just around the corner. However, with only 14 months left until 2025, expanding the number of additional subscribers to an additional 22 million is undoubtedly a daunting challenge for a new operator.
The rapid rise of radio and television is gratifying, but there are also many hidden worries behind it. How to achieve the small goal of 50 million users with a faster user growth rate in a limited time, radio and television need to come up with more "tricks". And whether these "tricks" can really work, I am afraid it remains to be seen further.
(2) Tariff advantages and new opportunities brought by number portability
It can be seen from the article that radio and television is actively seeking to promote the rapid growth of users through two major means: one is to rely on its own tariff advantages; The second is to use the number porting service.
Broadcast 5G packages are indeed attractive, especially when it comes to data tariffs. At the price of 38 yuan/month, you can have 390GB of traffic, which makes many users feel that "they are no longer afraid of overusing data". This kind of preferential policy of low price and large traffic will undoubtedly bring a lot of user traffic to radio and television.
In addition, radio and television is actively promoting number porting services, and internal trial operation has been launched in some areas. This provides a new opportunity for radio and television to "grab food" from the three major operators. Users only need to simply handle number porting to the network, and they can enjoy more preferential tariffs for radio and television. This will undoubtedly bring a certain amount of pressure on the three major operators to lose users.
It can be said that radio and television are actively competing for the users of the three major operators through their own tariff advantages and number porting services. This undoubtedly gave radio and television a new impetus to achieve the goal of 50 million users in a limited time.
(3) The transformation potential of existing user resources of radio and television
In addition to taking advantage of tariffs and number porting services, radio and television also have its own unique advantages - a huge number of existing user resources. The article mentions that as of the end of March, the number of cable TV subscribers in the country was as high as 205 million. These original user resources are undoubtedly a huge "cost" for radio and television.
The key is how radio and television can effectively convert these 205 million cable TV subscribers into 5G subscribers. At present, radio and television is promoting the fixed-mobile integration business of "Radio and Television Huijia", but it seems that the effect is not ideal. Radio and television may need to take more "drastic" measures, such as directly giving away 5G tariffs when handling cable TV, so as to attract users to upgrade as soon as possible.
At the same time, radio and television also has the "exclusive" application of 5G NR broadcasting, which is a highlight for many users. As long as radio and television can accelerate the commercial process of 5G NR broadcasting, this will undoubtedly become a strong support for promoting user growth.
In short, the stock user resources owned by radio and television and the unique advantage of 5G NR broadcasting provide a broad space for achieving the goal of 50 million users. Radio and television only need to seize these opportunities and take more effective measures, and I believe that we will be able to accomplish this "small goal" within a limited time.
(4) The winning way to achieve the goal of 50 million users
To sum up, it is not easy for radio and television to achieve the goal of 50 million users in the short term, and it requires radio and television to adopt a multi-pronged strategy.
First of all, radio and television should give full play to its own tariff advantages and attract users to join by launching more attractive package schemes. At the same time, it is necessary to speed up the comprehensive promotion of number porting services to provide users with better choices.
Secondly, radio and television should actively tap and transform their own stock user resources, and convert cable TV users into 5G users as quickly as possible. Preferential policies can be considered to include cable TV installations as a condition for 5G tariffs.
Thirdly, radio and television should speed up the commercial process of 5G NR broadcasting, and actively provide users with this "exclusive" application to seize more market share. At the same time, it is also necessary to continue to improve the content and services to continuously enhance user stickiness.
Finally, radio and television also need to give full play to its own "broadcasting" genes and advantages, and fully tap the synergies brought by traditional media resources to better promote its own brands and services.
Only through the above-mentioned all-round efforts can radio and television become a "small goal" of 50 million users in a limited time, and make this "big dream" a reality. Of course, this also requires radio and television to insist on innovation, dare to break through, and constantly surpass itself.
In the future, whether radio and television can stand out in the fierce market competition will be a topic worthy of continuous attention. We will wait and see, and look forward to a satisfactory answer from Radio and Television.
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