In Caoqiao Village, Yuquanying Street, Fengtai District, there is a flower trading complex covering an area of about 14,000 square meters - Beijing Flower Trading Center. The fragrant fresh-cut flowers and comfortable experience space attract many urban young people to come here to "go to class" and enjoy the "flowery" life of the healing department.
Visiting the flower market, buying potted plants, raising flowers and planting grass has long ceased to be a sign of old age, and young people have become the main consumer force. On October 13, a reporter from Beijing Youth Daily visited the Beijing Flower Trading Center with the theme of "Beijing High-quality Development Research Tour", and learned in the interview that young people aged 21 to 39 accounted for more than 65% of the customers who came here to enjoy and buy flowers. The Beijing Flower Trading Center not only built a rich garden scene and a garden-style home life model room, but also held the city's first flower street night market, becoming a new check-in place for young people in the workplace, and feeling the unique charm of flower culture in the fireworks.
Healing life in the "Morning Flower Pavilion".
On October 13, a reporter from Beiqing Daily came to the northwest corner of the intersection of South Fourth Ring Middle Road and Caoqiao East Road in Fengtai District, where several square buildings were particularly conspicuous. The façade of the building is composed of white walls and thick tempered glass, and the white walls are dotted with green walls, with regular geometric lines, so that the building exudes vigorous vitality and vitality, which is the Beijing Flower Trading Center.
Entering through the East Gate, you will first come to the Garden Hall. Phalaenopsis orchids, begonias and other flowers are dizzying, as well as greenery, succulents and even fish. Many young people come here to experience the living space of "Chaohua Pavilion". The white floor, white walls, and natural light reflected from the white ceiling reflect the white landscape furnishings...... In this elegant and white space, potted lemons are full of fruits, and tall pines and cypresses are coiled upward, full of the tension of life. Flower arrangement tables, cafés, book corners, tea tables and other facilities are cleverly placed in all corners of the hall, giving people a soothing and harmonious feeling.
"After coming in, I feel relaxed, in addition to being able to chat, read books, and drink tea, the prices of green plants and flowers here are also very affordable, and you can take them home if you scan the code to pay." It's the weekend, and Xiao Yang, a newcomer in the "post-00s" workplace who lives nearby, specially made an appointment with his friends to hang out here, "This is a good place to heal yourself, smell the fragrance of nature, look at the flowers and plants, relieve stress and release your mood, so that you can work better!" Xiao Yang said with a smile.
Garden model room for home living
Passing through the horticultural hall, pushing the door into another "big box", a unique fragrance of flowers came to the face, and then came to the flower hall of the Beijing Flower Trading Center. The design elements in the lobby are moving closer to nature, whether it is the load-bearing columns that are dressed as tree trunks or the landscaped wooden walls that act as partitions, all of which bring customers a unique and immersive shopping experience.
In autumn, many seasonal flowers are on the market, ushering in the peak sales season of the flower market. In addition to fresh-cut flowers such as roses, lilies, and carnations, sunflowers, which symbolize youthful vitality and a bright future, represent noble and beautiful dahlias, which are quite popular with consumers. A reporter from Beiqing Daily noticed that a lot of life scenes were created in the exhibition hall, creating a garden-style home life model room. Take the balcony as an example, there are different design forms such as the "healing green forest" for the intellectual sister, the "soft balcony time" for the little sister next door, and the "gentle balcony vegetable garden" for the intimate mommy.
Ms. Li, a young mother born in the 90s, is taking her 4-year-old daughter Mi Guo to draw inspiration for decoration in the flower hall. Walking to the "soft balcony time", the balcony decoration with gentle pink as the main color immediately aroused the interest of the rice cracker children. Blooming roses, flowery hydrangeas, and lifelike flamingo ornaments decorate the innocent fairy tale world of girls. "Look, there's a sticker next to the little stool! How cute it is to make a small snowman and a caterpillar out of twigs and pieces of wood, and stick them to the blue cardboard! Let's make one when we go home. Ms. Li squatted down and pointed to the sticker painting and said to Mi Guo.
Ms. Li's family lives in Yinghai, Daxing, and drove nearly 20 kilometers to the Beijing Flower Trading Center to see the flowers. She told a reporter from Beiqing Daily, "Look, I just bought two pots of succulents and plan to decorate the balcony at home. Our family has a habit of visiting the flower market regularly, and this is the third time we have visited the flower market, which is both beautiful and functional. ”
The "night economy" expands the flower consumption scene
This summer, the city's first Flower Street Night Market was unveiled on the south side of the Beijing Flower Trading Center. Citizens can not only go shopping in the flower street, taste food, watch cute pets, enjoy music shows, but also buy high-quality and inexpensive flowers and potted plants anytime and anywhere, becoming a new check-in place for young people in the workplace, and once became popular out of the circle.
According to Zhou Yi, the person in charge of the Beijing Flower Trading Center, the Beijing Flower Trading Center extended its business hours during the opening of the Flower Street Night Market. "We have done a customer group analysis, since last year, young people between the ages of 21 and 39 have accounted for more than 65% of the customers who have visited the Beijing Flower Exchange Center to enjoy and buy flowers. But young people don't have time during the day, so we try to set up a flower street night market, and the opening hours are extended from 6 p.m. to 9 p.m. When you watch performances, drink beer, and eat barbecue in the evening, you can also buy a bouquet of flowers. ”
For merchants, the night market has brought them more potential customers, first in the night market to consume, and then into the flower trading center to buy flowers has become logical, relying on the "night economy" to expand the flower consumption scene, driving the development of the flower industry. According to statistics, during this year's Flower Street Night Market, the sales of flowers at the Beijing Flower Trading Center increased by 30%.
As the weather cools, the Flower Street Night Market has been suspended this week. Zhou Yi revealed that it is expected that around May Day next year, the Flower Street Night Market will reopen to welcome the patronage of new and old friends.
"Golden Horn and Silver Edge" to build a high-quality "Garden City"
"Flowers, mountains, flowers, seas, and flowers, buy flowers and go to Yuquan Camp." For the citizens of Beijing, Fengtai Flower Township is the first choice for citizens to buy flowers. In its heyday, more than seventy percent of Beijing's flowers came from Fengtai. According to Song Yunbo, deputy director of the Chuangsen Office of Fengtai District, in recent years, Fengtai District has comprehensively promoted the construction of "Golden Horn and Silver Border" to create a high-quality "garden city" model for the integrated development of people, city, industry and green.
For example, along the 1.6-kilometer Macao River (Zhenguosi North Street-Jiahe Park Section), more than 70,000 square meters of riverside green space will be renovated and upgraded to create a waterfront recreation space that can be stayed, bringing a water-friendly leisure place to the public. At the same time, the "Garden City" demonstration project around the Caoqiao Terminal will be launched to form a vibrant park belt that displays the image of the garden city, and presents a waterfront blue road with clear water, green banks and vitality.
Song Yunbo said that Fengtai District is taking advantage of the advantages of the flower industry and continuing to do a good job in "flower +" articles, so that citizens can enjoy a "flowery" life.
Text/Beijing Youth Daily reporter Wang Bin
Photographer/Beijing Youth Daily reporter Fu Ding
Editor/Li Tianji