In 2019, "a 100 million retro warehouse" was opened in Minhang Carbon Factory.
Why is it named "100 million"?
"Someone once said,
100 million is a small goal.
But my goal is not to make 100 million dollars,
I want to use my own strength,
Bring more beautiful things to everyone's living space,
That's my little goal. ”
The boss Wu Chengwen, who has liked retro culture since he was a child, has been running on the road of "finding beautiful home decoration" since 2019, and has collected tens of thousands of retro furniture, which has influenced nearly 10,000 people to learn to discover "beauty" and learn to create a family environment with a sense of "beauty".
Wu Chengwen and his "100 million retro warehouse"
There are nearly 10,000 retro goodies in the Internet celebrity home furnishing museum
Entering October, Shanghai's autumn atmosphere is getting stronger and stronger, and "autumn atmosphere home" is on the hot search list. More and more people want to give their home a new look, adding atmosphere and fireworks to their family with exquisite and romantic autumn outfits. As an Internet celebrity home furnishing museum, the "100 million retro warehouse" covering an area of 1,500 square meters has become the first choice for many people to check in.
"A 100 million retro warehouse" is a space transformed from an old factory, and the tall floors and all-wooden spires of the old factory have been retained, creating a retro, industrial, decadent and mysterious atmosphere. Nearly 10,000 household items are imported here, including sofas, dining tables, cabinets, chairs, vases, all kinds of cups and ornaments, etc., and many classic Memphis and Bauhaus style furniture can be found here.
"In terms of price, the cheap ones are tens to hundreds of yuan, such as a small vase, coffee cup, candle holder and other small household items; There are also expensive items in the tens of thousands of yuan, and even things in the fourth or fifth hundred thousand yuan. Wu Chengwen feels that good furniture is the best decoration in a space, these furniture are both beautiful and practical, and can also improve the aesthetics of one's own space.
Well-known designers and college students who undertake cultural missions have come one after another
Since its opening, "a 100 million retro warehouse" has attracted many well-known designers at home and abroad. Some come here to dig for inspiration, some come here to buy their favorite things, and even those who don't know anything about second-hand furniture can find surprises and fun here.
There are also students from design schools of well-known universities such as Tongji University and Shanghai Jiaotong University who visited here. "One of the things that stuck with me the most was when a student said, 'I can touch this thing that I should have seen in a textbook.'" Wu Chengwen said, "This sentence makes me feel that what I have done is very meaningful. ”
Today's "100 million retro warehouse" is not like a simple shopping place, but more of a "cultural inheritance" mission. Everyone who walks in here can bring some knowledge here. Wu Chengwen and his colleagues will not only explain the "selling points" of the home furnishings that they are interested in to each customer, but also listen to them talk about the design ingenuity, the history of home furnishing development, home furnishing placement, home furnishing import stories and so on. "I hope that more people can gain a better family space by learning about history and culture; I hope that this place can become a real classroom for design students and help them make more brilliant Chinese interior design. ”
Take photos and check in, "star" in film and television dramas, patiently hunt for treasures and discover more beautiful things
"A 100 million retro warehouse" is also a place where everyone scrambles to take pictures. Retro objects, dim lighting, and mottled walls create a nostalgic scene. Whether you're shooting portraits or still lifes, it's easy to take vintage-inspired photos.
The items here have also "starred" in film and television dramas. In the movie "My Motherland and Me" and the TV series "Golden Years", some sofas, cabinets, bicycles, telephones, etc. are all from "a 100 million retro warehouse".
Push open the small yellow wooden door and you can enter the warehouse. The colorful design of good things is in full view, and every glance makes people feel shocked. The furniture here is very densely placed, but it is not placed randomly, and each plate is matched according to different factors such as color, material, age, etc., hiding "small thoughts".
Someone said: "When you go here, you need to be a little more patient to explore, otherwise you will miss a lot of surprises, and you will find interesting ornaments every step of the way." "If you want to add more furniture, you can shop here, and if you just want to learn about the charm of second-hand furniture, you can also have fun here.
In the romantic autumn, make an appointment with three or five friends, take photos and check in together, and dig out the beautiful home and good things in autumn~
Address: Minhang District, Longwu Road, No. 4221 finished product warehouse
Business hours: Wednesday to Sunday 11:00-18:00
Contribution: Mei Xiaoxuan Editor: Shi Sijia Preliminary Review: Chen Yiting (Intern) Review: He Tingting Final Review: Liu Kenbo Reprinted Please indicate that it is from Minhang's official WeChat today
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