"Sister Northeast Rain" has a large number of fans on the Internet, and she is loved by many people for her bold personality and down-to-earth live broadcast style!
She often promotes various products in her live streams, including sweet potato vermicelli. In her description, these sweet potato vermicelli are pure, high-quality, and a specialty of her hometown that she has carefully selected. Her sincere words convinced many fans and placed orders to buy them.
However, the truth is often brutal. According to a CCTV News report on October 12, after inspection, the samples of sweet potato vermicelli promoted by the live broadcast of "Northeast Yujie" did not detect sweet potato-derived components, but cassava-derived components were detected, while other inspection items met the requirements of food safety standards. This result is undoubtedly a heavy blow to "Northeast Rain Sister", and it also makes those fans who trust her feel disappointed and angry.
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Before this, "Sister Northeast Yu" swore in the live broadcast: "If there is any problem, Sister Yu will pay with all her might, if I can't afford to pay, I will take out a loan, and I will pay for all my bankruptcy, and I will not designate someone who treats it coldly." Her words won the appreciation and trust of many fans at that time, and everyone felt that she was a responsible person. But when the problem does arise, will she be able to deliver on her promises?
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The Benxi County Market Supervision and Administration Bureau acted quickly and punished the false propaganda behavior of "Sister Northeast Yu" and fined 1.65 million yuan.
This punishment decision once again pushed the "Northeast Rain" sister to the cusp. Netizens have different opinions on this punishment result.
Some netizens believe that "Sister Northeast Yu" should be responsible for her actions, and her false propaganda not only deceived consumers, but also undermined the integrity of the market. As Marx said: "If capital has fifty percent profit, it will take risks; If there is a 100% profit, it dares to trample on all the laws of the world; If there is a profit of 300 percent, it will dare to commit any crime, even risk hanging its head. ”
Under the temptation of the interests of live broadcasting, "Sister Northeast Yu" may have lost her bottom line of integrity. She should accept the punishment and reflect on her behavior and give an account to the consumer.
Other netizens expressed sympathy for "Northeast Sister Yu", they believed that "Sister Northeast Yu" may have also been deceived by the supplier, and she herself had no intention of deliberately falsely publicizing. Moreover, she also said in the live broadcast before that she would take responsibility, maybe she is trying to solve the problem, but there is no clear result yet. These netizens hope that everyone can give "Sister Northeast Yu" a chance so that she can prove her integrity.
Regardless of the views of netizens, "Northeast Rain Sister" is facing a huge challenge. She needs to show her responsibility and integrity at this time to deliver on her promises. If she can face up to the problem, compensate consumers for their losses, and take steps to improve her live content and selection standards, she may have a chance to regain the trust of her fans.
Conversely, if she chooses to evade her responsibilities and ignore consumer demands, her reputation will be damaged even more and her livestreaming career may be over. As the ancients said: "If people have no faith, they don't know what they can do." "Integrity is essential in business, and without integrity, there is no long-term business.
For consumers, this incident is also a wake-up call. When buying a product, you should not blindly believe it just because it is recommended by an influencer, but should pay more attention to the quality and composition of the product. At the same time, consumers should also learn to protect their legitimate rights and interests, and if they find problems with the goods, they should report to the relevant departments in a timely manner.
For the entire live broadcast industry, the incident of "Sister Northeast Rain" also has an important warning effect. As an emerging sales method, live streaming has great potential for development, but at the same time, there are many problems, such as false publicity and uneven quality. Relevant departments should strengthen the supervision of the live streaming industry, formulate stricter norms and standards, and ensure the healthy development of live streaming sales.
Netizens are talking!
The false propaganda incident of the Internet celebrity "Northeast Sister Yu" is a story about integrity. It shows us that in the face of interests, people's integrity may be tested. But at the same time, it also shows us the importance of integrity. I hope that "Sister Northeast Yu" can learn a lesson from this incident and regain her integrity, and I also hope that the entire live broadcast industry can pay more attention to the construction of integrity and provide consumers with better goods and services!