General Secretary Xi Jinping emphasized at the National Education Conference that it is necessary to unremittingly use the socialist ideology with Chinese characteristics in the new era to cast the soul and educate people, and implement the project of establishing morality and cultivating people in the new era. Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has repeatedly made important instructions on the construction of ideological and political courses in schools from the perspective of the overall development of the cause of the party and the country, emphasizing the key role of ideological and political courses in cultivating people with virtue, and pointing out the fundamental direction and providing fundamental guidance for the new era and new journey to continuously create a new situation of ideological and political education. The Communist Youth League should firmly grasp the important mission of the "political school" that leads the ideological progress of young people, unremittingly use Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era to cast the soul and educate people, focus on politics, start from the ideology, and start from the characteristics of young people, and be good at expounding the party's propositions in language and methods that are easy for young people to accept, so that young people can become the "protagonists" of learning, the "main force" of speaking, and the "main body" of listening, and constantly strengthen the belief in Marxism, socialism with Chinese characteristics, and confidence in the great rejuvenation of the Chinese nation, and set up the great ambition of serving the country and strengthening the country, to be a strong and responsible struggler.
Create a professional publicity and interpretation content system. The key is to arm young people with the party's innovative theories so that they are willing to listen and understand. On the basis of teaching theories in ideological and political courses in colleges and universities, the Communist Youth League should dig deep into the theoretical connotation, highlight the characteristics of the times, highlight the responsibility of young people, and improve the penetrating, persuasive, and appealing power of theory to young people. Highlighting the political nature, accurately grasping the core essence of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, based on the new era, focusing on new missions, and promoting new development, the Jiangsu Communist Youth League should rely on the characteristics of many colleges and universities in Jiangsu, significant advantages in Marxist theoretical disciplines, and a large proportion of young ideological and political teachers, integrate the collective wisdom of experts and scholars inside and outside the school, establish an ideological and political work alliance of the Communist Youth League in colleges and universities, and summarize a new statement that is both "connected to the antenna" and "grounded" from the party's innovative theory, and explain the theory accurately and thoroughly. Highlight systematization, tell the profundity of theories based on classic literature, focus on the development context to tell the depth of history, use Chinese and foreign comparisons as the method to tell the breadth of vision, and speak about the freshness of ideas based on vivid practice, and systematically create a number of standardized basic group course courseware and characteristic material libraries rich in "youth flavor", "era flavor" and "truth flavor", so as to provide accurate content guarantee for grassroots league cadres to carry out theoretical interpretation. Highlight the flavor of youth, follow the law of ideological leadership, get close to the cognitive characteristics and acceptance habits of young students, focus on the "urgency, difficulty and hope" of young people, find the right entry point from the people and things around them, and use the vivid practice of rural revitalization, industrial upgrading, and the protection of the Yangtze River to inspire and inspire people, and explain the profound meaning of the party's innovation theory in vivid language.
Build a strong large-scale propaganda and interpretation youth lecturer group. The key is to let the party's innovative theories sink into their minds and hearts, and young people can sit down, listen to them, and remember them firmly. The Communist Youth League should build and strengthen a high-quality, professional, and large-scale youth lecturer group with firm ideals and beliefs and good use of "green words", so that young people can tell young people about their common experiences, common age groups, and common concerns, so that young people can have "resonance" and "empathy", and improve the effect of propaganda. Multi-dimensional selection, give full play to the organizational advantages of the school's Communist Youth League, invite party and government leaders, academic leaders, and recruit young experts, ideological and political teachers, full-time and part-time League cadres, youth models, Qingma Project students, and outstanding League students to form a youth lecturer group, so as to build a new pattern of "multi-subject" propaganda of "young cadres talk about policies, young experts talk about theories, League cadres talk about group classes, and outstanding young people talk about deeds". Institutionalized cultivation, the establishment of a youth lecturer group of "old to lead the new" and "mentor to lead the apprentice" mechanism, normalized collective discussion and preparation, demonstration and preaching, through exchanges and mutual learning to improve together, and constantly optimize the "green language and green language" language system, with a thorough academic analysis to respond to students, with simple ideological theories to persuade students, with the powerful power of truth to guide students. Focused publicity, based on the cognitive logic and thinking level of young people in different majors, different grades, and different regions, carry out interactive publicity and propaganda in a hierarchical and classified manner, and closely combine the actual situation to answer young people's confusion, respond to young people's concerns, and touch young people's hearts.
Construct a diversified publicity and interpretation scene model. In order for the party's innovative theories to directly and effectively lead young people, it is necessary to break the mindset, break the path dependence, and find ways to get close to and penetrate into the youth. The Communist Youth League should make full use of the successful cases of great changes in the new era, give full play to the function of red resources to educate people, actively adapt to the information acquisition habits and psychological cognitive characteristics of contemporary youth groups, and create an "immersive" learning position for young people in a scenario-based manner, so that young people are easy to accept and willing to disseminate. The development of the "walking ideological and political course", the historic achievements and changes made in the cause of the party and the country have vividly demonstrated the practical power of the party's innovative theory. The Jiangsu Communist Youth League relies on the rich achievements of reform and development in the province and the red cultural resources to build a youth learning club, and builds more than 100 youth study club lines in a string of dots. The Communist Youth League of colleges and universities took the initiative to participate in the practical teaching tasks of ideological and political courses, organized young students to enter the line of youth study clubs, and observed, listened and experienced with their own eyes in the front-line practices of scientific and technological innovation, industrial innovation, rural revitalization, etc., and deeply felt the superiority of the socialist system with Chinese characteristics in the way of "facts speak louder than words". Create "ideological and political +" characteristic classrooms, actively integrate new media and new technologies to create "ideological and political + drama", "ideological and political + performance", "ideological and political + music" and other characteristic forms of propaganda and interpretation, and use young people to be good at using and being good at performing ways to closely combine the content of propaganda with red culture and hot spots of the times, see people, things, and reason, and make theoretical propaganda and interpretation more popular, more vivid, more contemporary and attractive, so that young people can change from passive "recipients" of the party's innovative theories to active "communicators". Build a strong online position that directly reaches the youth, substantively build and operate the new media center of the Jiangsu Communist Youth League, grasp the linkage between online and offline, the combination of mainstream ideas and youth trends, adhere to the productization strategy, social cooperation, matrix communication, and optimize the new media platform account, and the influence of the WeChat public account of the Jiangsu Communist Youth League has ranked first in the Jiangsu government service account for 5 consecutive years. Strengthen the online thought-leading brand, combine the way of thinking, cultural preferences, behavioral characteristics of teenagers, etc., to create and launch a series of short video products such as "the most youthful" and "the most Jiangsu", and create a number of leading and influential online ideological and political gold courses, so that the party's innovative theory dissemination is more trendy, more beautiful, and more penetrating, so that the majority of young people can bacon cast their souls and enlighten their hearts in "daily use without realizing it".
Source | Editor of the Central Committee of the Communist Youth League | Liu Bo review | Ge Shuang