In recent years, with the continuous improvement of consumers' awareness of "health", the new tea beverage industry has once again ushered in a new round of quality upgrading after experiencing the iteration of "zero addition", "low GI" and "nutritional grading". On October 10, the tea of Nai Xue, the representative brand of new tea drinks, made a breakthrough in the industry to launch 3 products including the "unsweetened fresh fruit tea" series and "unsweetened · Nai Xue black grapes", successfully achieving zero added sugar, and all sweetness is 100% from fruit. This move also means that Naixue's tea will once again lead the industry to a new competition point, promote the high-quality upgrade of fresh fruit tea, and open a new stage of health.
Nai Xue's tea also cooperated with the Chinese Nutrition Society to jointly launch the first "good fruit tea without sugar" initiative in the new tea beverage industry, advocating that new tea beverage enterprises do not add sucrose, fructose syrup and other sugars and artificial sweeteners in the process of fresh fruit tea production. We call on the new tea beverage industry to promote the upgrading of the quality of fresh fruit tea, and achieve the goal of "zero added sugar is healthier" through the method of "good fruit tea without added sugar", so as to provide consumers with choices that are more in line with the concept of health.
Nai Xue's tea breakthrough launched the industry's first "unsweetened fresh fruit tea"
"If you are afraid of adding sugar, drink Naixue black grapes", Naixue's tea innovation launched the industry's first unsweetened fresh fruit tea series, took the lead in launching "unsweetened ·Naixue black grapes" in stores across the country, and added "unsweetened ·Naixue blood orange grapefruit" and "unsweetened ·Naixue kale kiwifruit" in some stores. Naixue gives full play to the advantages of R&D and supply chain, and skillfully applies the combination of fresh fruit + super ingredients, such as "black wolfberry + grapes", "blood orange + grapefruit", "kale + kiwifruit", etc., to maximize the release of the original taste of ingredients, and use fresh fruits to naturally sweeten the seasoning, taking into account taste and health.
According to the "Dietary Guidelines for Chinese Residents (2022)", Chinese residents should consume 200~350 grams of fresh fruits per dayHowever, the survey shows that the fruit intake of mainland residents is far from the recommended amount. Professor Han Junhua, Secretary General of the Chinese Nutrition Society, a national first-class society, said that the natural sugars in fruits are combined with fiber, vitamins and minerals, as well as a variety of nutrients, to form a natural nutrient combination, which provides our body with rich energy and various essential nutrients. The joint initiative aims to encourage the tea industry to develop in the direction of "more natural" and "healthier" from raw material selection to formula research and development. Naixue's tea promotes the upgrading of the quality of materials used in the new tea industry, while bringing consumers a richer choice of healthy tea raw materials, it also promotes and promotes a healthy lifestyle, which has a positive significance for the improvement of national health literacy.
"If you're afraid of adding sugar, drink Nai Snow Black Grapes" on the hot search, netizens call it "mom is sweet"
On the day the initiative was issued, the topic "Drink Naixue Black Grape if you are afraid of adding sugar" rushed to the hot search on Weibo and #原来果茶不加糖更好喝#等内容也引发热议. Many netizens believe that "health" has become the core element that affects purchase decisions, and when the entire tea industry is doing homework on "what sugar to add", Nai Xue solves the problem with "no sugar", which is a good move. "In fact, consumers do not reject sweetness, and what we care about most is not what sugar is added, but whether the product is healthier," Miss Tong said, good fruits dare not add sugar, 100% sweetness from fruits in her opinion, belongs to the fruit comes with "mom sweet", which is more reassuring and better acceptable.
Naixue also invited supermodel Xi Mengyao to become the "health spokesperson" of Naixue's domineering fresh fruit tea, and "unsweetened · Naixue black grapes" and other unsweetened series of products have also become "supermodel recommendations". On social platforms such as Xiaohongshu, many health experts and fitness bloggers have commented that they have "refreshing taste", "light burden", "natural sweetness", etc.
0 added sugar + super ingredients Naixue continues to deepen the core of "health".
From taking the lead in using high-quality tea, fresh milk, and fresh fruit to create industry health standards, to creating the first natural Luohan juice as a sugar substitute, becoming the first batch of nutrient grading pilot units in the country, and now putting forward the "Good Fruit Tea Without Sugar" initiative, Nai Xue's tea has always explored giving high-scoring answers to the question of "health" along the way.
The person in charge of Nai Xue's tea introduced, "The three new products launched this time, on the basis of zero added sugar, also accurately anchor the highlight of "super ingredients". It is not only natural and delicious, but also has energy addition, and has explored more dimensional solutions to health problems. "Among them, the unsweetened · Nayuki black grape is added with black goji berries full of anthocyanins, the region-limited product unsweetened · Nayuki blood orange grapefruit is added with super super food grapefruit, which is rich in vitamin C, and the unsweetened · Nayuki kale is added with a super ingredient kale rich in dietary fiber.
Nowadays, "health" and "light health" have become gradually prominent consumer demands, and "healthy tea" has become the general trend. The new tea drinks represented by Nai Xue keenly grasped this signal and quickly launched corresponding products. Han Junhua said that the elements of "nutrition" and "health" have gradually become the "standard" of the new tea beverage industry, and enterprises should refine and continue to meet the health needs of consumers, launch more healthy drinks, promote the healthy transformation and high-quality development of the industry, and meet the needs of different consumers.
Source: CCTV