Foxconn's electric MPV is coming, can this car work?
The electric vehicle market has been booming in recent years, and even Foxconn can't sit still and want to get a piece of the pie. A few days ago, Foxconn released a teaser image of their upcoming Model D pure electric MPV, which instantly caused quite a stir. As a technology OEM giant, Foxconn's ambition to build a cross-border car this time is not small!
The name Foxconn is certainly familiar to everyone. As the world's largest electronics foundry, Foxconn has been a major supplier to technology giants such as Apple and Sony. But in recent years, as the smartphone market has become increasingly saturated, Foxconn is also seeking new growth points.
In October 2020, Foxconn officially announced its entry into the field of electric vehicles and launched the MIH open platform. Last year, they also partnered with Lordstown Motors, an electric vehicle startup in country M, to acquire its Ohio plant. It seems that Foxconn is determined to make a big deal in the electric vehicle outlet.
The Model D teaser image released this time can be said to be an important milestone in Foxconn's car manufacturing plan. It's just a few renders, but there are a lot of interesting details to be seen.
Let's take a look at the exterior of the Model D. At first glance, doesn't this look familiar? That's right, it's just like the MEGA released by Li Auto not long ago! The same streamlined body, the same side sliding door design, and even the shape of the taillights are somewhat similar. This can't help but make people wonder if Foxconn intends to compete with the ideal in the MPV market?
But if you look closely, there are some differences. The front of the Model D looks straighter, lacking the MEGA's shark head feel. The lines on the side of the body are also cleaner and a little less fancy. Overall, the Model D's design is more business-oriented, while the MEGA is a bit sportier.
Foxconn's operation is really a bit high, and it has targeted the head players in the MPV market as soon as it comes up. However, people do have Li Auto's practical experience, and Foxconn, as a newcomer in the automotive industry, is it really sure that it is so tough?
If you look at the interior, it's really luxurious. Judging from the teaser image, the Model D adopts a six-seat layout of 2+2+2. In the second row are two individual seats, which look full of comfort. The most eye-catching thing is the oversized LCD screen on the center console, which is estimated to be 17 inches upward.
In addition, the interior materials are also quite particular. A large area of leather wrapping and wood grain decoration are embellished to create a high-end business atmosphere. The design of the steering wheel is also chic, with a double-spoke shape, which looks very technological.
But then again, with such a luxurious interior at Foxconn, shouldn't the price be pushed to the high-end? You must know that the current domestic MPV market is not easy to mix, the low-end has Wuling Hongguang, the mid-end has Buick GL8, and the high-end has Alpha. If Foxconn, a newcomer, wants to break out of the encirclement, I'm afraid it will have to work hard.
Although the teaser image of the Model D looks good, industry insiders are still cautious about Foxconn's ability to build cars. Some automotive analysts pointed out that car manufacturing and OEM electronic products are two different things, and Foxconn lacks experience in vehicle manufacturing and may encounter difficulties in product quality control and supply chain management.
In addition, some people have questioned whether Foxconn really understands the automotive market. An auto industry practitioner, who asked not to be named, said: "Foxconn may have overestimated its brand influence. In the eyes of consumers, Foxconn is more associated with 'sweatshops' than high-end technology products. It is not easy to establish the recognition and reputation of a car brand in a short period of time. "
However, there are also those who are optimistic about Foxconn's prospects. After all, Foxconn's strength in electronic product manufacturing is undoubted, and if it can bring this excellence process to automobile manufacturing, it may not become a dark horse.
In any case, Foxconn's choice of MPV as an entry point is still very market-sensitive. With the liberalization of the two-child and three-child policy and the improvement of people's requirements for family travel comfort, the MPV market has maintained steady growth in recent years.
According to the data, the sales volume of China's MPV market in 2022 will reach 1.457 million units, a year-on-year increase of 6.3%. Among them, the sales growth of new energy MPVs is even more amazing, reaching 208,000 units, a year-on-year increase of 103.9%. This undoubtedly gives Foxconn a lot of room for imagination.
But there are both opportunities and challenges. At present, the domestic MPV market has formed a relatively stable pattern, and each market segment has its own king. If Foxconn wants to break through, I'm afraid it will have to come up with some real effort.
As an ordinary consumer, I am still looking forward to Foxconn's attempt to build a car. After all, with one more player, the market competition will be more intense, and we consumers will ultimately benefit. However, if Foxconn really wants to gain a foothold in the car rim, it can't just draw a big pie, and it still has to show real skills. Let's wait and see if this former "king of OEM" can also create a new legend in the automotive field!
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