The golden autumn is cool and the National Day is celebrated. Qingpu is full of the joy and liveliness of the festival, the willingness of citizens and tourists to travel is high, and the supply and demand of the consumer market are booming. During this year's National Day holiday, driven by policies such as consumption vouchers and trade-in of household appliances, Qingpu's consumer market was active. Combined with the ongoing activities related to the "Shanghai Summer" international consumption season, major business districts have launched a series of colorful theme marketing activities, which have greatly stimulated the enthusiasm of market consumption. The reporter learned from the Qingpu District Commission of Commerce that Qingpu District achieved a total of 530 million yuan in sales during the National Day, a year-on-year increase of 0.8%. The cumulative sales of key monitored commercial complexes and supermarket chains reached 460 million yuan, a year-on-year increase of 2.7% over 2023.
The National Day coincides with the change of seasons, and many consumers also choose to buy seasonal clothes during Golden Week. During the National Day, Bailian Qingpu Outlets launched VIP exclusive rights, and on the basis of ultra-low discounts on the National Day of various brand counters, it specially united many international luxury brands to carry out a series of marketing activities. During the holiday, a dazzling array of autumn and winter clothing attracted many consumers to buy, and the stores were crowded inside and outside, and the cumulative sales during the National Day increased by 0.9% year-on-year. In addition, Qingpu Outlets, together with surrounding homestays and five-star hotels, launched the "micro-vacation" brand, becoming an important engine for cross-regional consumption, attracting a total of 319,000 visitors during the festival.
A few days before the National Day holiday, the weather is sunny and the temperature is suitable, and the Panlong Tiandi, which is full of charm in the south of the Yangtze River, is still the first choice for citizens and tourists to check in. During the holiday, Panlong Tiandi held a series of activities of "Autumn Magical Encounter", using the river vertical and horizontal, antique venues, interspersed with drama, autumn, animal gatherings and other theme activities on the 7th of the National Day, to achieve the organic integration of aesthetics, fun and commerce, in the early stage of the National Day, more than 10 new stores in Panlong Tiandi opened for business, and the new consumption scene stimulated new vitality of consumption. According to statistics, a total of 648,000 passengers were attracted during the holiday, ranking first among all business districts.
With the dual blessing of the national household appliance trade-in subsidy policy and Shanghai's "Implementation Plan for Further Promoting the Trade-in of Consumer Goods", Qingpu home appliance stores ushered in a wave of shopping boom during this year's National Day holiday. In addition to the national subsidy and Shanghai subsidy, the key household appliance chain enterprises increased subsidies during the festival, and increased store subsidies and supplier subsidies to achieve 5 subsidies and 6% discount for major household appliances, and the cumulative sales during the festival increased by 205% year-on-year.
In recent years, niche hobbies such as flash mobs and two-dimensional hobbies are becoming a mass consumption trend. During the National Day, Qingpu Wuyue Plaza held coser comic carnival, dimensional market, and DIY activities with full discounts, achieving a substantial increase in passenger flow, exceeding one-fifth of the passenger flow in the same period. Focusing on the theme of "Interesting Humans", Sky Vanke Plaza realized the effective linkage between fashion topics such as cute pets, reading, environmental protection, outdoor sports and retail in the mall, and the customer flow and sales increased by 6.2% and 34.6% respectively over the same period last year.
Next, Qingpu District will continue to innovate consumption scenarios, create a consumption atmosphere, boost consumer confidence, and further enhance the fundamental role of consumption in combination with "Double 11" and other nodes.
Reporter: Li Yanli (chief)
Photography: Li Yanli (Chief), Li Can (Famous Excellent)
Editor: Yu Jingyan
Editor in charge: Zhang Qiang
Final review: Jia Yanqiu
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