Guide
Recently, a short drama called "Flash Marriage at Fifty Years Old" has sparked heated discussions on the Internet, with as many as 500 million views! This drama not only attracted the attention of middle-aged and elderly audiences, but also revealed their consumption attitudes and living conditions when chasing dramas. Have you ever wondered why middle-aged and elderly people can also become the main force of chasing dramas? Let's take a look at the hidden consumption code and emotional resonance behind this drama!
The advent of an idol drama boom
For many people, idol dramas such as "Meteor Garden", "The Legend of Sword and Fairy", and "Huanzhu Gege" are all good memories of their youth.
These plays may seem a bit old-fashioned now, but they can still resonate.
However, the popular targets of these dramas are often those of us who were once young, and as we get older, the audience group is constantly changing.
A recent short drama called "Flash Marriage at Fifty Years Old" has also sparked heated discussions on the Internet.
Although there are only 10 episodes of micro-videos, they have received 500 million views on the short video platform, and what attracts this large wave of audiences is not only the blessing of the "old drama bones" actors.
As people get older, they naturally have corresponding income levels and spending power.
For example, in the most popular idol group now, young people will even save money in order to buy albums and participate in fan meetings, but for middle-aged and elderly people, such things may not happen.
Will they chase a star because they like a certain star? The odds are low, but will they pay money for the show they love? Most likely, it will.
For example, some health, clothing, fitness micro-business, most of the consumers are middle-aged and elderly, although they do not like the same thing, but the attitude of paying money for it is serious.
Therefore, it is reasonable that a short drama for middle-aged and elderly people may be able to truly "explode".
Just like the previous hits "The Rest of Your Life, Please Advise Me" and "30 Only", although it does not have a sense of presence like other dramas, it has been frantically touted.
So from this point of view, it is not surprising that "Flash Marriage Fifty Years Old" is popular.
It costs thousands for parents to chase dramas
As an ordinary family, parents will invest a lot of energy and money in the life and education of their children.
And when they retire, most parents will start to try to indulge themselves, but self-indulgence definitely does not include stinging with money for the things they like.
At this time, the parents' spending power will become significant, for example, many middle-aged and elderly people like to travel, health, star chasing, and so on.
Although this is very good in the eyes of children, in fact, there will be some large spending, especially the cost of "small things" such as watching dramas and movies is even more immeasurable.
I remember a young lady who posted a circle of friends before: "I bought a box of dried mangoes for my parents to try, and my mother took out two pieces of dried mangoes and handed them to me and said, 'Keep them for yourself'." ”
Maybe in the eyes of ordinary people, buying a box of dried mangoes is only a few dozen yuan, but she didn't expect that her parents only left two pieces of dried mangoes but made her feel distressed.
What's more, some netizens said that their father had great mood swings after watching a short drama, and even planned to try divorce.
Although it may sound inconceivable for parents to divorce, there are many similar situations in real life.
And this situation is more or less related to chasing dramas, having great mood swings after watching short dramas, or asking for divorce from your other half, etc.
Although it is difficult to conclude that there will be such and such problems when watching short dramas, if they do, it will definitely not be a small problem.
So in fact, as children, we should be cautious when recommending our parents to follow dramas, after all, they have raised us for so many years and have paid nothing.
The "honey" boss caught up with me
Although the name of "Flash Marriage at Fifty" sounds old-fashioned, it is actually not old-fashioned in the traditional sense.
At the beginning, the heroine said that she was still single at the age of 45, and she was also called by her son and daughter-in-law as a nanny, which is really a long-hungry plot setting.
The heroine also has a knot that her son didn't get the bride price of 88,000 for his son's marriage, and the other party also beat and scolded herself, and she was disheartened and planned to marry again to find a bride price to get it.
Although the whole setting seems a bit "old-fashioned", it is actually easy to attract the audience to like it: good looks and good acting skills.
Actor Fang Zhongxin became famous with his superb acting skills and good looks after the show was broadcast, and he also won a lot of commercial cooperation.
Although the plot is old-fashioned, it has become popular since it was highlighted by the role of "Honey", and has received 500 million views from the short video platform.
In fact, the main reasons why audiences like short dramas are the same: either they have a good-looking plot and characters, or they get a sense of satisfaction quickly after watching it in a short time.
After all, most viewers still hope to see some positive and heart-warming content, and when the heroine starts a happy life, the audience will be satisfied with Amway to her friends.
Therefore, although "Flash Marriage at Fifty" is just an ordinary romance drama, it is precisely because of this that the audience is more willing to accept it.
Middle-aged and elderly users account for more than half of them
Many people may think that middle-aged and elderly users are not common on micro video platforms, but in fact, the proportion is quite high.
According to the data of the micro video platform, 4059 years old users account for 37.3% on the micro video platform, and users aged 60 and above account for 12.1%, more than 50%!
And the Internet time of middle-aged and elderly users is relatively concentrated around 9 o'clock to 11 o'clock in the evening, which is just the time to catch up on dramas at night!
Therefore, as an emerging form of entertainment, short dramas may continue to affect the viewing habits of middle-aged and elderly people, and as their generation gap grows, they will also become one of the main forces in chasing dramas in the future.
epilogue
After reading this, I think "Flash Marriage at Fifty" is not only an idol drama, but also reflects the attitude of middle-aged and elderly people to pursue quality of life. Maybe we really have to consider the preferences and emotional needs of our parents when recommending episodes. What do you think of the phenomenon of middle-aged and elderly people chasing dramas? Feel free to share your views in the comment area, and don't forget to like and support!