On October 8, it was reported that during the 2024 National Day holiday, the account opening boom in China's securities market is eye-catching. According to a number of media reports, the average daily account opening application volume of a brokerage company during the National Day holiday increased by 4 times compared with normal days, and the number of customer inquiries also doubled
Image source: IC
On October 7, the Shanghai Stock Exchange and the Shenzhen Stock Exchange respectively organized a system start-up connectivity test to provide a connectivity test environment for relevant institutions to ensure the normal operation of the trading system. Although this kind of test is a "routine action" during the long holiday, in view of the hot number of accounts opened during this year's National Day holiday, this test is undoubtedly of more important significance.
According to the internal statistics of a brokerage, during the National Day holiday, the company's average daily account opening applications increased significantly compared with previous days, an increase of 4 times. At the same time, the number of customer inquiries has also increased significantly, with many long-dormant customers calling to inquire about their accounts or reset their passwords, and the number of related business inquiries has increased by more than three times.
It is worth noting that among the new customers who have recently opened, the "post-90s" and "post-00s" people have accounted for more than half, becoming the main force in opening accounts. This trend shows that the younger generation is paying more attention to the securities market, and they are gradually becoming an important force in the securities market.
Industry experts pointed out that the younger generation of investors pay more attention to the diversification and personalization of investment ideas, they are more inclined to invest through the Internet and mobile devices, and their understanding and participation in the securities market are also increasing. Therefore, brokerages need to pay more attention to the needs and experience of young customers, and provide more convenient, efficient and personalized services to attract and retain this important customer group.