It is said that Apple's mobile phone is highly profitable, but do you know how high it is?
In the iPhone 16 series, there are four models.
分别是iPhone16、iPhone16Plus、iPhone16Pro、iPhone16ProMax。
Among them, the price of iPhone16 starts at 5999 yuan, and the price of iPhone16ProMax starts at 9999 yuan.
After disassembling the iPhone 16 Pro Max, professional organization TD Cowen made a list of costs.
In the end, the hardware cost of the iPhone 16 Pro Max is 485 US dollars, which is equivalent to about 3400 yuan.
In other words, the cost price of iPhone16ProMax, which sells for 9999 yuan, is only 3400 yuan.
However, compared to the hardware cost of the iPhone 15 Pro Max of $453, the cost of the iPhone 16 Pro Max does go up.
The hardware cost of the iPhone 16 has also been released, totaling 416 US dollars, equivalent to 2,900 yuan.
Compared to the previous generation iPhone 15, the iPhone 16 has increased its manufacturing cost by $21.
However, the hardware cost of iPhone16 is 500 yuan less than that of iPhone16ProMax.
But in terms of price, iPhone16 is 4000 yuan less than iPhone16ProMax.
I have to say that apples still have a set of methods for harvesting fruit powder.
The cost of 2900 yuan sells for 5999 yuan, and the cost of 3400 yuan sells for 9999 yuan.
This high profit margin is scary.
And the difference in manufacturing costs between different configurations is actually not large.
But in terms of sales prices, there is a huge gap.
Seeing this, there will definitely be fruit fans who will say, don't you need money for research and development? Don't you need money for design?
The price after the product is finally launched, in addition to the hardware cost, also includes the initial R&D investment.
That's a good thing to say, but it doesn't apply to Apple.
先抛开iPhone16ProMax不谈。
The screen size of the iPhone 16 has not changed from the previous generations.
The internal components can be used interchangeably.
If you want to say that iPhone16 has R&D costs, Brother Poison really doesn't believe it.
Although the body size of the iPhone 16 Pro Max has been upgraded from 6.7 inches to 6.9 inches
At the same time, a new camera button on the side of the fuselage has been added.
It seems that a lot of new designs have been added, but these require a lot of R&D investment.
Brother Poison is still skeptical.
After all, since the iPhone 11 series, Apple has continued this design style.
At most, it's just a few minor changes.
For example, the rear camera changed from a vertical layout, to a diagonal layout, and back to a vertical layout.
Dynamic islands, physical touch buttons, and USB-C ports are just as much an upgrade as squeezing toothpaste.
It seems that each generation of iPhone has been upgraded, and R&D has indeed been invested.
But this R&D cost is really not big, after all, it is based on the previous generation, tinkering.
After shouting for so many years, the folding screen has not been put on the market until now.
Apple Car was engaged in ten years, and finally gave up.
The iPhone 16 series is also not a disruptive product, this R&D investment and profit margins.
Obviously not proportional.
It's no wonder that the iPhone 15 series broke not long after it was launched.
And the price was reduced by as much as 1,500 yuan.
Even if the iPhone is greatly reduced in price promotion, Apple still has some money.