Zhang Wanyi's new drama sadomasochistic Ren Min broadcast the countdown, and the preview traffic broke 6 million, and he was optimistic about surpassing Liu Zhouji
Zhang Wanyi and Ren Min's new drama "Splendid Tranquility" is about to be broadcast, and the trailer traffic has exceeded 6 million, which has aroused heated discussions among the public about whether it can surpass "The Legend of Liu Zhou". This is not only the market expectation of a costume drama, but also reflects some deep phenomena in the current film and television drama market. This article will use this as a starting point to explore the complex relationship between traffic, acting, IP adaptation, and audience expectations.
First of all, does a high-traffic trailer bode well for the success of the series? In the era of information explosion, trailers are an important part of film and television drama marketing, and their traffic is often directly linked to the attention of dramas. The trailer of "Splendid Tranquility" has exceeded 6 million, which has undoubtedly accumulated considerable popularity for the show. However, the success of the trailer does not equate to the success of the series. Trailers often cut the most exciting and eye-catching clips to create suspense and arouse the curiosity of the audience. However, the overall quality of the series, including the coherence of the plot, the shaping of the characters, the performances of the actors, etc., is the key to determining its final word-of-mouth and ratings. Therefore, high-traffic trailers are just the beginning, and whether they can convert traffic into actual ratings and positive reviews remains to be tested by the market.
Secondly, Zhang Wanyi's "ability to carry dramas" was verified again. The success of "Sauvignon Blanc" and "The Legend of the Willow Boat" has recognized Zhang Wanyi's acting skills and market appeal. The concept of "ability to carry dramas" reflects the audience's expectations for the actors' acting skills and personal charm. In today's environment where IP adaptation is prevalent, the personal characteristics of actors often become a major selling point of dramas. Zhang Wanyi's role in "Splendid Tranquility" plays the son of the concubine, how to grow up in adversity, and finally protect his beloved, this role setting itself has a strong dramatic tension. The audience is looking forward to seeing how Zhang Wanyi interprets this role, and how to interpret the character's inner struggles and emotional changes to the fullest.
Thirdly, the challenges and opportunities of IP adaptation. "Splendid Tranquility" is adapted from the novel "Shoufu Cultivation Manual", and the original book has a certain fan base, which brings an innate traffic advantage to the series. However, IP adaptation also faces huge challenges. How to balance the expectations of fans of the original work with the artistic expression of the series, and how to make a reasonable adaptation on the basis of being loyal to the spirit of the original work, is a difficult problem in front of the production team. Judging from the available information, "Splendid Tranquility" has made certain adaptations to the original work, such as the adjustment of the character settings and plot direction. Whether this adaptation can be recognized by the audience will directly affect the word-of-mouth of the series.
In addition, Ren Min's "turnaround"? Ren Min's performance in "Jade Bone Yao" sparked controversy, which was both a challenge and an opportunity for her. "Splendid Tranquility" is her chance to prove her acting skills. In the trailer, Ren Min's image and state have improved compared with "Jade Bone Yao", which may indicate that she will bring a different performance in the new drama. The audience is looking forward to seeing her breakthrough in acting skills, and also expects her to regain the audience's recognition through this drama.
Finally, market competition and audience expectations. In the highly competitive film and television drama market, the success of a drama depends on many factors, including the cast, production level, publicity and marketing, and audience reputation. The higher the audience's expectations, the greater the pressure on the series. Whether "Splendid Tranquility" can surpass "The Legend of Liu Zhou" depends not only on the quality of the series itself, but also on the market environment and audience acceptance.
All in all, the broadcast of "Splendid Tranquility" is not only another challenge for Zhang Wanyi and Ren Min, but also a test of the current film and television drama market. Traffic, acting, IP adaptation, and audience expectations are intertwined and jointly determine the fate of a drama. We look forward to "Splendid Tranquility" living up to expectations and bringing a wonderful costume drama to the audience. At the same time, we also hope that this drama can trigger deeper thinking, about the relationship between traffic and quality, about the growth and breakthrough of actors, and about the challenges and opportunities of IP adaptation.