Zhizhi famous: car companies currently have only three roads, roll technology, roll price, roll cover and leave.
When BMW announced that it would no longer insure the price, it represented a return to the price war.
In the past two months, BMW's market share has declined dramatically, and car companies are not completely unable to sit still.
This also means that even excellent car brands cannot get out of the current price war.
BMW's stubbornness only lasted for 2 months.
Although there is no significant price reduction on the surface, the terminal discount of the 4S store has given practical action.
In the face of the current involution of the automotive industry, car companies have only three ways to go.
First, volume technology
At present, the technology iteration of the automotive industry is very fast, and although there is still a gap with mobile phone products, it is also getting closer.
In the past, a car was a small change every three years, and a major change in five years.
Now it has evolved into a facelift every few months, and it has also subverted people's perceptions.
Car companies are increasing investment in technology, and whoever can develop the most prominent technology will have the right to speak in the current automotive market.
Second, the volume price
When a car company has no new breakthrough in technology, then it can only die on price.
Heap configuration and price make the price of the new car continue to fall.
In the past, 200,000 mid-range brand cars have dropped to more than 100,000, even luxury car brands,
The threshold for buying a car is also getting lower and lower, and it is a preferential range of 100,000+ at every turn.
In the case of various volume prices, car companies also want to cry without tears, because it is not possible to roll up.
Three, roll out and leave.
In today's era, consumer awareness is getting higher and higher.
Brand premiums are also becoming more and more unpopular, and consumers are more interested in technology and price.
Whoever has more outstanding technology and who has a lower price will be more favored.
And those who try to pass the brand, do not participate in the price war, and do not highlight the technology, can only roll up and leave.
It also represents an exit from the Chinese market.
Summary: The automotive industry is in the era of giant rolls, and it can only hold on and stay.
In order to have better development in China's automobile market, in order to be in the future global automobile market pattern,
There is a place at the table. Volume King China, but not covered.
Dry goods in the past
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Author: Che PHS, a senior practitioner in the industry for 13 years, shares all kinds of dry goods in the industry, automotive knowledge, personal opinions, and internal affairs in the industry. I wish you who read the article: there is light in your eyes, love in your heart, and a sea of stars as far as your eyes can see