Text/Yangcheng Evening News all-media reporter Zhang Luyao
Recently, the national press and publication in-depth integration development and innovation case collection activity was announced. Yangcheng Evening News Group has a total of 3 major cases selected, namely: Yangcheng Evening News Group All-media Command Center, Yangcheng Evening News Short Video Communication Matrix, and Jinyang Network "Lingnan Famous Doctor" column.
Photo: China Press, Publication, Radio and Telegraph
The event was organized by China Press, Publication and Media Group, and a total of 482 cases were selected, including 301 media innovation cases and 181 publishing and distribution innovation cases. The event aims to objectively and truly reflect the process and current situation of the in-depth integration and development of media in various regions, further focus on displaying the results of the deep integration of news and publishing units through typical experiences and innovative cases, give play to the demonstration and leading role of new models, new technologies and new platforms emerging in the process of deep integration and development, and promote mutual learning and mutual learning in the industry.
It is understood that the selected case works will be provided to the industry in an appropriate way for exchange, learning and publicity display.
Yangcheng Evening News Group All-Media Command Center
Yangcheng Evening News • Yangcheng Pie Data Chart
The All-Media Command Center of Yangcheng Evening News Group is a new mainstream media platform built by Yangcheng Evening News Group in 5 years and with leading technology.
In 2015, Yangcheng Evening News Group led the national industry first, and played a key role in media integration with the guiding ideology of strengthening command, effective integration, improving efficiency, improving technology and practical application, vigorously building an all-media command center, promoting the reform of editorial institutions, and playing a key role in media integration. The Group's all-media command center brings together all-media news information and data to achieve "one-time collection, multiple generation, multi-level review, and multiple releases", forming a 24-hour uninterrupted news agency working mode.
In 2017, the all-media command center was further upgraded and transformed, becoming an information visualization control center with integrated supervision and overall control, providing a lot of technical support for the deep integration of media.
In 2017, Yangcheng Evening News was selected as "National Digital Composite Publishing System Engineering Application Pilot Unit"; Yangcheng Evening News Group was selected as "National Digital Publishing Transformation Demonstration Unit" determined by the State Administration of Press, Publication, Radio, Film and Television, and Yangcheng Evening News Group All-media Command Center was awarded "2017-2018 China Top Ten Media Center". After more than two years of practice and technical upgrading, in 2019, the all-media command center of Yangcheng Evening News Group won the first prize of the National Wangxuan News Science and Technology Award.
The platform is not only conducive to promoting the reengineering of the all-media process and improving the quality of the integrated media products, but also conducive to the traditional media occupying the main position of new media public opinion in the Internet era, which has a guiding and reference role for the in-depth integration and development of the media.
Yangcheng Evening News short video dissemination matrix
In the process of promoting the development of media integration, Yangcheng Evening News Group adheres to the priority of mobile, and where the users are, the position and channel of content dissemination will be built.
After comprehensive research and judgment, in response to the new format of communication of short video "hegemonic screen" in the era of media integration, Yangcheng Evening News decided to innovate the content dissemination method of "borrowing a boat to go to sea", and successively opened accounts on short video platforms such as Douyin and Kuaishou in December 2018, and in 2020, it was clearly proposed to build a short video platform communication matrix with Yangcheng Pie and Yangcheng Evening News as the leader, covering Yangcheng Pie Kuaishou number, microvision number, Yangcheng Evening News Kuaishou number, video number, Jinyang Network Douyin number, etc.
After the unremitting efforts of the operation and maintenance team, the total number of fans of the 8 accounts of the Yangcheng Evening News short video communication matrix has exceeded 27 million, and it has become the most influential short video communication matrix in South China. Among them, the "Yangcheng Evening News • Yangcheng Pie" Douyin number exceeded 10 million fans on January 29 this year, becoming the first "tens of millions" media douyin number in Guangdong, and the douyin number was listed as a media quality recommendation case by the douyin official for three consecutive months and recommended to the whole platform.
At the moment when media integration enters the deep water area, the creation of the yangcheng evening news short video communication matrix provides a positive reference significance for traditional media to accelerate media integration and seize the short video communication outlet, and also provides an important direction for the evolution of traditional media from readable to visual, from static to dynamic, from one-dimensional to multi-dimensional.
Jinyang Network "Lingnan Famous Doctors" column
Screenshot of Golden Sheep Network
The column of "Lingnan Famous Doctors" of Jinyang Network is based on the budding and development of the strategic development of Healthy China.
Since June 2016, Yangcheng Evening News Jinyang Network has created a column entitled "Lingnan Famous Doctors". Yangcheng Evening News Group takes the Yangcheng Evening News all-media platform as the voice platform, relies on the famous doctor resources of Guangdong Top 3 Hospital, builds a bridge between famous doctors and the public and patients, online science popularization + offline health services, with "network communication + health services + famous doctor think tank + community activities" as the main line, all-round and multi-dimensional to provide health services for the public, and build it into a large platform that can carry the development of multiple characteristics such as famous doctors, health, food safety, service, and interaction. Eventually, it has become a new business card for the aggregation of health information in South China.
Since the opening of the column, combined with the health hotspots of public concern, from simple flat media publicity to "newspaper network terminal micro" comprehensive coverage, from a single graphic product to video, audio, comics, live broadcast and other diversified means, from online cloud science to offline to provide specific health services, over the years to carry out content and service, communication and other innovations, carry out multi-form health science publicity, continue to carry out health science popularization three-dimensional diversified communication, deep into the hearts of the audience.
Edit: Zhiyang
Source: Golden Sheep Network