来源 | 赢商云智库(ID:sydcyzk2014)
Author | Xiong Shumiao Ed. | Fu Qingrong
Header image source | The project and brand are official
According to the monitoring of Winshang Big Data, more than 170 new shopping malls have been opened since the beginning of this year (January to early August).
Whether it is Shanghai HAI550, Chengdu Xiyuanji, Nanjing NOWS Xinzuo and other "non-standard" businesses, or the box Malls that strive to concave shape and move closer to "non-standard", they are trying their best to "roll" investment.
A number of novel formats and brands that play with emotional value, scarce experience, segmented demand, and cross-border mixing and matching, ignite the public's enthusiasm for consumption, and push the wheels of commerce forward......
New concept retail, food and beverage outlets
The old category plays with new "tricks".
Online retail is crazy about grabbing, and offline retail is looking for ways to increase its attractiveness, bring fresh and interesting shopping experiences, and capture casual consumption. New malls break the mold and introduce sustainable concepts, second-hand economy-related brands, and curated retail is also a hot topic.
Shanghai HAI550, a new commercial entity with the theme of sustainable lifestyle, has invited a series of sustainable content brands to settle in, such as the sustainable store STOPSHOP, the HOWBOTTLE inspired by recycled materials, the first bicycle tire bag in China, and the green pine point with sustainable and environmentally friendly packaging research and development and public welfare as the core.
STOPSHOP, the first store opened on Xinhua Road, to create the first packaging-free store in Shanghai, will "sustainable into a more ordinary daily life", from handicrafts, home and personal care, daily necessities, clothing and bags, fragrance, food, pet supplies, etc., the selection of products are all around the concept of sustainability.
Shanghai Xuhui Vanke Plaza introduced the first store of Xianyu Circulation Store in Shanghai, which is a second-hand physical store of all categories under Xianyu offline, with outdoor sports, bags and accessories, digital 3C, game peripherals, home appliances, model play figures, books and audio-visual and other partitions.
Douyin 1733's main store in the atrium is a new youth culture platform based on the evolution of the buying system, which communicates and links with young consumers by building online and offline scenes. The founders hope that "not being able to show the world can broaden people's horizons, provide interesting things, create a relaxed state of self, and then look at the whole world".
Hangzhou Linping Yintai inPARK's DCWW is a two-storey store that brings together many well-known fashion brands such as clothing, shoes, limited-edition bags and trendy accessories, such as Zhiwuzhi, a healing fragrance that is more suitable for "Chinese fragrance", REDH, a self-owned brand founded by rapper Bullet Shell, and YUANFIELD, a trendy fashion accessories brand in New York.
Left and right art supermarket entered Nanjing NOWS Xinzuo, Xuzhou Confucian Temple · East. Founded in 2022, the brand is an alternative space between consumption and art exhibitions, creating a spiritual supermarket that sells ideas and art through art exhibitions. In 2022, it will open its first store in Wuhan and more than 10 stores in Wuhan, Beijing, Chengdu, Shanghai, Suzhou, Shenzhen and other cities within 2 years.
The idea of catering investment promotion is also changing, focusing on a "no break, no stand", multi-category collection, multi-scene integration of cutting-edge brands have become the darling, and the customized new concept store of mature brands is also the first choice.
Shenzhen Qianhai Yifanghui introduced a new type of coffee earth forest coffee · coffee magic box, slogan "sitting in the forest and drinking coffee", the store's green plant landscaping is miscellaneous wood wind + tropical rainforest wind, creating a strong natural art atmosphere, not only creating forest special blends and bakery products, but also integrating trendy play, sports, art and e-sports and other popular lifestyles, exploring creative coffee space and low-carbon office scenes. At present, the brand has also entered Shanghai Plaza, Shanghai Huiju and other projects, and opened 6 stores.
Douyin 1733 brings new customized specialty catering stores such as WagasSpace's new space concept store, Heytea's only mirror concept store in the country, Blueglass's first outdoor camping theme store in Beijing, and the first paradise store in the country for Good Luck Coconut, to meet the demand for new things among young people in surrounding factories.
WagasSpace's new space concept store
The Hejing · Jinlin Tiandi (Chengdu), which is unveiled with "Flowing Water Seats", is full of dining highlights: Le Sillage· the first store of French food and wine in Chengdu, the first store of Charcoal Grill + Alcohol in the south of the city, the first store of Chi Lao Hot Pot in Chengdu, the first store of Nanshu barbecue and wine image store, the first store of WE Bistro in the south of the city, the first store of Hexi · Inner Mongolia Sheep Scorpion Hot Pot· dry pot · barbecue, and the first store in Chengdu of the living space of Tianwu Magazine containing "life...... Pyrotechnics coexist with chills.
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