As a traffic depression that everyone knows, many people have begun to choose to do Xiaohongshu, but they can't always find a way. The author of this article has shared a how-to guide for starting with a five-day number, which can help everyone.
Xiaohongshu can raise an account for 5 days, just use my method. With the right approach, it's as easy as breathing.
After raising a good account, it is a large number of private messages, you can access the customer service through private messages to do Xiaohongdian drainage, you can also do private domain drainage, anyway, the account is up, the traffic is stable, and the rest of the things will be easy to do.
So don't believe those plans that speak better than sing, those plans will actually only toss on the basis of other people's fans, and it is useless for me to tell you, you can't take the first step if you don't raise an account.
Below I will directly talk about the method, the 5-day strategy of raising numbers:
1. Day 1: The registered account directly sends popular content to explode traffic
Popular content comes with its own traffic, and this traffic is very large!
This kind of hot content is not a hot topic, but a highly controversial and conflicting topic, such as:
- Is it normal for my boyfriend to have a spending record like this?
- A girlfriend with a monthly salary of 5K wants to spend 300 to buy a bag
- Fat girls have no love
- My mom helped me put on makeup VS my boyfriend put on makeup for me
……
These topics are born with their own traffic, and they are basically a hit, especially the new account, which can directly raise the first wave of weight through these topics!
So basically if this step is done well, your Xiaohongshu account will have a lot of 99+, and the account raising will be half the success.
I have summarized these topics below, you can use them if you find relevant pictures on Weibo, Baidu and other platforms, or take some similar ones yourself.
2. Day 2: Start adjusting the cover of Xiaohongshu
Many people may not know that the cover of Xiaohongshu is actually the core architecture of the algorithm. In other words, as long as the cover is done, there is a high probability that the algorithm will be caught by you.
The purpose of adjusting the cover is to make the account traffic bigger and more explosive on the basis of the first step!
Therefore, at this time, you need to have professional cover design tools, specific operations combined with platform rules, cover copywriting and title planning, etc., which are the decisive factors for your Xiaohongshu notes to get greater push!
The cover has been adjusted, and the data has exploded!
The specific adjustment method of the cover is actually very simple, and ordinary people can learn it, but this is best practice, rather than looking at a bunch of theories, and a hundred times of theory is not as good as a practical operation.
It is recommended to find some PPT on the Internet to learn to do, and it is not wrong to really practice and learn.
3. Day 3: Prepare to delete everything you have written
Yes, that's right, the previous content knowledge is pan-traffic in order to increase the weight of hot spots, so you don't need to keep it, just delete it.
Because the monetization link of Xiaohongshu should be vertical, no matter how big the previous content traffic is, you must delete it, otherwise it will affect the accurate traffic monetization in the future, don't be reluctant!
Someone is about to ask: since this step is going to delete the previous content, then why do the first two steps?
That's a good question, let me give you an example: If you start with this hot spot and increase your followers by 10,000 in 2 days, and you delete the previous content and start to operate the content vertically, is there still at least 20% of the fans who are vertical?
20% that's 2000 followers, right? In other words, it only took you 2 days to get 2,000 precise followers, and it was almost effortless!
Think about it: If you follow the conventional gameplay and stumble on vertical content a little bit, will it take more than half a year for 2000 accurate fans? This is the difference between the traditional Little Red Book gameplay and the Tanaka Water Drop Wild Road Gameplay! To play Xiaohongshu, ordinary people should play wild roads, otherwise they can't afford it at all!
You see that many accounts are actually like this, they have only more than 400 followers after a year of hard work, and each note is still a single-digit like - accurate is accurate, but the amount is too small, and it doesn't make money!
There are some methods that you think are good, but he doesn't make money, what's the use of not making money? There are some wild ways that you think are incredible, but people are fast, and if you can catch mice, you are a good cat, you know?
Therefore, when we do operations, we must not be hindered by narrow and presumptuous thinking like some people, otherwise we will really miss the rolling trend of the times.
In fact, many people can't do a good job in operation, and Xiaohongshu has not produced results, which is the reason.
Day 4: Start to deploy and monetize
Deploying monetization is what we call the rapid entry into the money-making stage.
Don't think about waiting for a year and a half to cash out, you can't cash out for a week, and you can't cash out for a year.
This is a very fast-paced era, and the previous "content is king" and "precipitation theory" or something no longer work, understand?
If you don't understand this truth, your cognition will never be able to break through, and then it will be difficult for you to make Xiaohongshu.
Xiaohongshu's deployment and monetization methods are also very simple, there are two types:
The first is to directly bring goods to Xiaohongshu;
The second is to attract traffic to the private domain WeChat transaction.
Either way, you need to consider the reality of your company.
(1) If you are in the categories of mother and child, daily necessities, outdoor, cosmetics, and food, it is recommended to open a store directly in Xiaohongshu to bring goods, which is the fastest, the highest conversion rate, and the lowest operating cost!
(2) If you are a category that requires a certain amount of communication before you can make a deal in education, study abroad, public examination, health care products, automobiles, real estate, and advertising services, it is recommended to drain to the private domain, otherwise the family formation rate will be very low, because it is impossible for people to immediately place an order to buy a car and a house after reading your notes and planting grass.
This involves the problem of decision-making time cycle, I believe that everyone who does this category understands, so it is very not recommended to try to bring goods in these categories, because you really don't have any goods to bring.
To do a good job of bringing goods, whether it is a personal self-media entrepreneurship or an enterprise, it involves product selection, including what kind of product selection can improve the conversion rate, what price of the product can match your user group, how to deploy the link with goods, etc., these are recommended that you go to practice, and only after practicing can you really understand and know how to do.
After all, this is the most critical step in the starting stage of Xiaohongshu's operation, this step is not done well, the previous efforts are equivalent to being in vain, and the starting number is just looking at a paper data to deceive yourself.
Because it's not good to monetize, and it's not profitable, what's the use of doing Xiaohongshu, right?
To do this kind of private domain account raising, it is to directly open dandelions or spotlights, really, those bells and whistles on the Internet are actually useless, and they will be blocked!
This kind of account raising practice that leads to the private domain is actually to express it more tactfully in the notes, and do not mention the following prohibited words, otherwise you will be banned or I will limit the flow:
- "Private me" or related homophonic words are not good, such as "si me in the comment area", "silk talk about me", "division ❤", etc., it will not work, and it will be detected
- Don't put WeChat or QR codes in the comment area, this is an extremely dangerous operation
In fact, you can directly handwrite the WeChat ID on the blank page, so that it is the least easy to be detected, like this:
5. Day 5: Start converting short videos and using AI to generate content
I'll just make two points at this step:
(1) The traffic of Xiaohongshu's short videos is twice that of pictures and texts, so the later account must be changed to short videos;
(2) Why not use AI-generated content to generate content with a high degree of originality and no skill requirements?
Use AI to generate popular Xiaohongshu copywriting
The style of writing is not particularly tough, but it is particularly in line with the Xiaohongshu algorithm
And then this kind of content data is not good or bad, generally about 1000 likes, collections are hundreds, and comments are generally 30-200 left;
Generate short videos with AI
Paste the Xiaohongshu notes you just generated with AI into the AI tool that generates the video, select AI creation, and the film will be produced in 2-3 minutes.
After the account is successfully raised, the basic account can be quickly switched to a commercial money-making channel, which is equivalent to seamless docking.
This is the real number!
6. After the account is successfully raised, the access to the realization begins
With only 13 followers, I can successfully realize 300 a day on Xiaohongshu, so it is completely possible for Xiaohongshu to realize 350,000.
Let's start with the starting skills that can earn 300 a day:
1. Product selection
Xiaohongshu's personal e-commerce store without supply is only suitable for women's clothing, pets, and snacks, with large traffic and easy to do, with support;
Xiaohongshu merchants open stores to do e-commerce, regardless of whether there is a source of goods or not, you can try several categories of home furnishing, daily use, fresh food, pets, mother and child, as for women's clothing and beauty with relatively large traffic in Xiaohongshu, it is basically divided by the head, so whether you are self-employed or a business, it is not recommended to do women's clothing and beauty.
2. Note drainage
In the early stage, it must be graphic notes, and in the later stage, it is video notes.
Because the traffic of graphic notes is small but accurate, and the traffic of video notes is large but not accurate.
In the early stage, it is necessary to build a crowd model, so the traffic should be accurate, and do not blindly pursue the number of likes and small eyes.
In the later stage, as long as the communication surface is big enough, the business will not be bad, don't care if the traffic is accurate!
So those who keep saying that they know how much Xiaohongshu tricks you into buying classes, and keep scolding me that now [content is king], how can it be that high-quality content is useless, in fact, they have not personally done Xiaohongshu themselves.
In fact, what you are looking for is not the Xiaohongshu operation class, you are looking for a veteran and an old driver who can take you to Xiaohongshu.
Because someone has to have an experience with you to practice, so that you can really learn. It's useless to go and watch those classes.
I also spent tens of thousands of dollars to buy hundreds of sets of Xiaohongshu courseware to really make Xiaohongshu. Today, I will sort out my experience and share it with you, just with friends, this kind of sharing does not involve interests, I think this kind of can really bring you practical help.
Regardless of whether you have paid or free traffic, the mainstream monetization is both. The difference is that the paid traffic is equivalent to you paying the protection fee, and the private message will not be punished for leaving contact information, but the free traffic private message will be strictly monitored, and those who have drainage contact information will be warned, and those who have been warned more than three times will be banned!
So today we are talking about a relatively safe drainage method, mainly to bring goods. In fact, there is no need for private domain WeChat drainage, because individuals do not have so much energy, and bringing goods is more friendly to novices.
There have been a lot of my fans who have read my articles and gone to practice, and they can basically get 10,000 views within 3 days, and I think it's great to have 1600+ comments
When you have an account with more than 10,000 notes (reads) for 2 consecutive days, you think he has succeeded in starting the account.
Suppose you are selling shoes, and the account that exploded successfully before is a tour, don't worry about verticality, just delete all the travel notes, and start posting content about shoes.
Why? Don't you worry about running out of traffic?
I'm telling you: don't worry at all!
Here's why:
- Xiaohongshu's algorithm is recommended based on people who have seen you, as long as you have read your notes before, whether it is travel or what, and you send the content of shoes again, he will still brush you;
- Some people are interested in traveling, but they are not interested in your shoes, they will take the clearance, they will never brush you again, don't worry, because these people are not your target users at all
- After eliminating inaccurate users, you still have at least about 20% of your user base that is accurate (the overlap of fans in Xiaohongshu's popular fields is 20%), which is equivalent to you quickly getting at least 1w*20%=2000 accurate users in a few days
These people may not follow you, your fans may not have 2000 but a dozen, but it doesn't matter, it's yours who can't run away, as long as he can continue to brush up on your content and is interested, what does it matter if he follows you or not?
Xiaohongshu's crowd data gives us the following thoughts:
- It is the best to make Xiaohongshu trendy clothing and trendy decorations! (Direct direction)
- The effect of making Xiaohongshu food, especially local food drainage, is also quite good
- Xiaohongshu can increase the performance of your store several times when doing tourism and homestays, and 90% of the orders of many travel companies come from Xiaohongshu, after all, Xiaohongshu's tourism grass planting ability is really strong!
- Xiaohongshu also has a certain space for home, pets, and marriage, although the proportion is not very large, but the competition is relatively small, which is more suitable for companies to do, and it is still suitable for the first three if you are personal!
There is also an AI tool, this AI tool can help us write Xiaohongshu copywriting and even generate Xiaohongshu videos, which greatly saves our labor and improves our productivity!
This article was originally published by @田子曾 on Everyone is a Product Manager. Reproduction without the permission of the author is prohibited
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