Lead
As a durable consumer product, the global market for washing machines is also in a state of gradual recovery, and with the economic recovery, the washing machine market has also ushered in the possibility of growth.
In the domestic market, the sales of washing machines have also improved to a certain extent, especially the domestic brands are also seizing the market opportunity at this time and have carried out further development in all aspects.
And this year, with the advent of consumption upgrading, Chinese people have also ebbed in overseas shopping and returned to the domestic market for consumption.
In the future, the domestic market will also be the world's main market, and domestic brands will naturally not let go of such an opportunity, and have carried out a comprehensive optimization and upgrading in product quality and product technology.
And in the overseas market is also constantly developing.
According to the user satisfaction ranking, in the new TOP10 ranking of washing machine satisfaction, the first place is Casarte, and the second place is the little swan, Siemens is also quite difficult, and the strength shown in terms of quality and technology is also quite strong.
Especially in user feedback, consumer satisfaction after use also shows how strong their competitiveness in the market is.
The washing machine market is gradually picking up.
After the impact of the epidemic, the global market has entered a downturn, and such a downturn must be slowly recovered for the home appliance industry.
Compared with before the epidemic, the industry has been hit hard during the epidemic.
Objectively, it also leads to consumers paying more attention to the quality of products when purchasing household appliances.
Whether it's technical or otherwise, you want to be well prepared before you buy.
Similarly, after the epidemic, the market is currently recovering rapidly, and with the rising demand for people's consumption, the home appliance industry naturally cannot lag behind.
The washing machine market is also developing towards economic recovery after recovery, and various sales figures are also rising in the competition between major brands.
The market is gradually recovering, because consumers have had a hard time in these years, and now that the conditions are slowly becoming richer, they will have a more reasonable standard for what they want to buy.
Everyone wants to buy the most cost-effective and suitable products, so this requires major manufacturers to pay more attention to their own quality in production.
In fact, domestic brands have always been favored by Chinese people, but with many foreign brands entering the domestic market, local brands are slightly lacking.
As domestic brands better optimize themselves, they provide products that are more in line with the needs of Chinese people, so they have gradually won the recognition of consumers.
More often, the "fairy home" we see in big foreign brands are behind some ordinary people to be spokespersons, and they do not invite supermodels or big-name stars, and the feedback from manufacturers is the life they want.
They have become "home bloggers", so the rich life of these "big brothers" is actually achieved by these ordinary people.
Under this kind of consumerism, what really brings them visible value improvement is better quality products.
Consumers have a new definition of these brands, so they naturally don't need those big-name celebrities to endorse them, they want to get real help and guidance.
In fact, the Casarte brand has always been a leader in domestic production, with the advantages of high-end, differentiation and intelligence, and to a certain extent, it can compete with some foreign brands.
What it needs to do is to actively rectify the deficiencies in its own production, make reasonable use of resources, and continue to innovate and upgrade R&D after seizing its core competitiveness.
One of the most important things for high-end brands is the form of product innovation, because this is a market that requires extremely high production requirements and technical content, and it is necessary to always pay attention to the boundaries delineated by the higher standards when consumers buy products, and to create higher standards through their own development, so that this standard is constantly recognized.
If we have not always adhered to this development concept of iterative innovation, how can we have the prosperous side of today's market?
Nowadays, the new standard of the washing machine industry is a new opportunity of the era, and high-end products are also a more lucrative part of the company's profits, which has a great impact on Casarte.
After Casarte came Colmo.
Regardless of its current ranking, it is an indispensable washing machine brand in the domestic market, although it has just entered the domestic market for less than 5 years, but it is loved by consumers with its extremely high cost performance, intelligence and other characteristics, so it is optimistic about its future development prospects.
With the little swan being squeezed out of the top two by Casarte this time, it is also in the third echelon.
This is not surprising to people, because in recent years the Little Swan has maintained a steady development without major changes, but at the same time the contraction has not occurred, which can be understood as the brand is still steady and not stagnant.
Little Swan has a very important position in China, or China's manufacturing industry, which can be replaced by no obstacle and substitution.
There are even a certain number of people to help it maintain this position, so Little Swan is very promising in China, but it is relatively safe and not as prominent as other brands.
Siemens and Panasonic are two brands in electronic products are very well-known, and because of this, the industry and market attention to these two brands is relatively high.
When people inside and outside the industry hear that they have new products to launch, people will always show a high degree of attention, which is the recognition and expectation of their home.
But with the continuous improvement of these two brands in the industry, they have been surpassed by many emerging brands abroad.
The reason why these two old home appliance brands will fall out of the top three is because they have gradually fallen from the original hot position.
This is because many emerging brands have innovated from all aspects, such as artificial intelligence, the Internet of Things, 5G, etc. are the best tools for more detailed development.
The rise of emerging brands and the challenges faced by giants.
"Manufacturing" proves to be advantageous enough, but the love of Chinese is not as good as excellent products, China's manufacturing process is made by a pair of hands, and the vast majority of these hands are ordinary workers in the factory, there is no so-called celebrity endorsement, they are ordinary people, but they can make "star quality".
Made in China relies on a pair of hands to lay down every position in the vast land, but in the face of the continuous influx of newcomers, they will definitely think in their hearts, is there a better choice?
For example, now they pay attention to the new generation of companies such as Kelon, LG, and Wanbao, which represents a change in their consumption outlook, which shows that people now prefer to choose new household products such as more cost-effective, more fashionable and trendy.
These old household appliance companies pay considerable attention to their product quality and technology, but now the scientific and technological means are updated very quickly, some of them are even revolutionary level, they now need not only innovation, but also core technology, to master the core technology in order to maintain their advantageous position.
Why did you mention artificial intelligence?
Because this is a domestic emerging brand needs to further deepen its cultivation, it is also necessary to grasp people's needs and people's living habits, and apply them to the production process, so that consumers will feel extremely comfortable when using the molded products and can enjoy a more convenient life.
In fact, artificial intelligence can not only be used in washing machines, but also refrigerators, TVs and other home appliances, and can be deeply integrated with artificial intelligence to achieve more attractive new products.
Only in this way can we ensure our core competitiveness, after all, the progress of science and technology is too fast, if they do not increase their research and development efforts, they will soon find that there are newer products launched and occupy the market, and they are still stuck in the past state can not extricate themselves.
epilogue
It's important to see the opportunity, but it's even more important to seize it.
It is no longer possible to take the initiative to embrace new technologies in the old ways, and if this happens, it will be dominated or even replaced by new things, which is one thing that we must not see happening.