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Start with the thousand-yuan volume king" - realme GTNeo6, only 1699 yuan!
From the "King of Volumes" mobile phone to the era of involution: how can we break through?
"1699 yuan! Snapdragon 8s Gen3 processor! 120W Super Flash Charge! When I saw the advertising slogan of Realme GTNeo6, there was only one word in my mind - "Volume King". With its powerful performance and high cost performance, this mobile phone has become a disruptor in the thousand-yuan machine market, and it also reflects the fierce competition in the current society.
It is undeniable that the emergence of Realme GTNeo6 is a good thing for consumers. It means that we can enjoy more advanced technology and better quality products at a lower price. But we also have to think about the deep reasons behind this "involution" phenomenon and the impact it will bring.
First, the two-wheel drive of scientific and technological progress and consumption upgrading
The "volume" of Realme GTNeo6 is essentially the result of the combined effect of technological progress and consumption upgrading.
On the one hand, in recent years, the rapid development of chip technology, battery technology, screen technology and other fields has made the performance of mobile phones continue to improve and the cost continues to decline, providing the possibility for the emergence of "high configuration and low price". According to market research firm Counterpoint, the average global smartphone selling price in 2023 is $341, compared to $375 five years ago, indicating an overall downward trend in mobile phone prices.
On the other hand, with the improvement of people's living standards, consumers have put forward higher requirements for the performance, function, and design of mobile phones. They are no longer satisfied with simple communication tools, but hope that mobile phones can become intelligent terminals integrating entertainment, office and social networking.
2. The era of involution: opportunities and challenges coexist
The term "involution" originally referred to the stagnation of social and cultural patterns that could not be regenerated stably and continuously. Nowadays, it is used more to describe the phenomenon of excessive competition, especially in areas such as education and employment.
In the mobile phone industry, this "involution" phenomenon is manifested in the fact that manufacturers continue to improve product configuration and reduce product prices in order to compete for market share. This is undoubtedly a good thing for consumers, but it means the compression of profit margins and the increase of survival pressure for manufacturers.
In the long run, this phenomenon of "involution" can lead to the following problems:
Lack of innovation
: When manufacturers devote their energy to price wars and configuration competition, they may neglect to invest in technological innovation, which will eventually lead to the stagnation of industry development.
Product homogenization
: Excessive pursuit of cost performance may lead to homogeneity of mobile phone products in terms of appearance and function, and lack of differentiation and personalization.
Consumers have a hard time choosing
: Faced with a dazzling array of mobile phone products, consumers often have difficulty making a choice, and may eventually fall into "choice difficulties".
3. How to break the game? Differentiated competition is key
In the face of the challenge of "involution", mobile phone manufacturers need to actively seek breakthroughs, and differentiated competition is undoubtedly the key.
Technological innovation
: Increase R&D investment in new technologies, new materials and new processes to create products with core competitiveness. For example, the emergence of emerging categories such as folding screen mobile phones and AR/VR mobile phones has injected new vitality into the development of the industry.
Branding
: Create a unique brand identity and brand values to create an emotional connection with your target audience. For example, Huawei emphasizes technological innovation, Xiaomi focuses on cost-effectiveness, and vivo focuses on photo and music experience.
Ecological construction
: Focusing on mobile phone products, we will create a complete software ecology and hardware ecology to provide users with a more convenient and intelligent life experience. For example, Apple's iOS ecosystem and Huawei's HarmonyOS ecosystem both attract a large number of loyal users.
4. From mobile phone to life: jump out of the involution and find your own rhythm
The "volume" of Realme GTNeo6 allows us to see the power of scientific and technological progress, and also makes us feel the fierce competition. In the era of "involution", each of us is like an athlete on the track, constantly running and not daring to stop.
What we need to understand is that life is not a sprint race, but a marathon. Instead of blindly pursuing speed and efficiency, it is better to find a rhythm that suits you and constantly improve your ability and value.
To get out of the cycle of "involution", we need to:
Keep learning
: Continuously learn new knowledge and new skills to enhance their core competitiveness.
Focus on love
: Find what you're really passionate about and work on it.
Stay optimistic
: Facing challenges with a positive mindset and believing that you can create a better future.
As the writer Thoreau said, "I went into the jungle because I wanted to live meaningfully, I wanted to live profoundly, and to absorb all the essence of life." And then I learned from it, so that I don't end my life only to find out that I never lived. ”
In the era of "involution", let us keep a clear head, find our own direction, and live a wonderful life.