The promotional video of chemical enterprises is not only an important carrier to show the corporate image and product advantages, but also an important window to convey the safety, environmental protection and professional strength of the enterprise to the outside world. In order to shoot an attractive and persuasive promotional video for a chemical company, we need to pay attention to the following aspects
1
Be clear about your goals
Before planning and shooting, you first need to clarify what is the purpose of the promotional video, whether it is to enhance the brand image, show the product characteristics, or introduce the strength of the enterprise? Depending on the goal, the focus of the content will vary. Having a clear goal helps us focus our content better and avoid going off topic.
2
safety first
The peculiarities of the chemical industry determine the importance of safety display. During the filming process, safety regulations must be strictly adhered to ensure the safety of the filming personnel and on-site equipment. It displays the company's safety production facilities, the use of employees' safety protective equipment, safety training and emergency drills, so that the audience can see the importance of safety production in the enterprise.
3
Highlight technical strength
By displaying advanced production equipment and laboratories, introducing core technologies and innovations, as well as the work scenarios of the R&D team, the technical strength of the enterprise is highlighted. 3D animation can be used to show the molecular structure or production process of the product, which increases the visual impact and allows the audience to intuitively feel the sense of technology and professionalism of the enterprise.
4
Environmental responsibility
Emphasize the company's environmental protection facilities and measures, introduce energy conservation and emission reduction, circular economy efforts, and highlight the concept of green chemical industry. This not only meets the current social requirements for corporate environmental responsibility, but also enhances the social image and brand value of enterprises.
5
Visual presentation and narrative structure
Visual presentation: aerial photography is used to show the whole picture of the factory, macro photography to show product details, and time-lapse photography to show the production process. The picture style should be pure and full of technology, and cool colors with low saturation can be used to increase the visual beauty.
Narrative structure: The production process from "raw materials to products" can be used as the main line, or the "day's work" can be used as the framework to show the company's operations. The rhythm should be tight and powerful, and the scene transitions should be smooth and natural.
The filming and production of promotional videos of chemical enterprises need to take into account professionalism, sense of science and technology and product strength display, and also pay attention to the embodiment of the concept of safety and environmental protection. Through careful planning and shooting, an attractive and persuasive promotional video can not only enhance the corporate image, but also effectively convey the core values and development vision of the enterprise. Hopefully, the above precautions can provide a useful reference for your promotional video shooting.