Hong Kong media asked about the moon cake controversy, Zeng Zhiwei shook his face and left, netizens: There is nothing to say

Silent mooncakes, noisy doubts: a game of responsibility and truth

Zeng Zhiwei, an evergreen tree in the Hong Kong entertainment industry, recently fell into the whirlpool of public opinion because of the interview of the "moon cake incident". In the face of sharp questions from the Hong Kong media, he chose to remain silent and walked away. This move pushed the incident to a climax, and also triggered the public's deep thinking: Is silence acquiescence or helplessness?

The cause of the incident originated from the upstart in the live streaming industry - Three Sheep. With its unique style and highly infectious live broadcast method, this company has quickly risen to become a phenomenon. And Zeng Zhiwei, as the representative of the Hong Kong branch of Three Sheep, also endorsed its platform and jointly wrote a business miracle.

Behind the prosperity, there is an undercurrent. The grievances with Simba and the quality problems of moon cake products have pushed the three sheep to the forefront. Especially during the Mid-Autumn Festival, the Meicheng mooncakes sold in its live broadcast room were accused of false publicity, claiming to be a 40-year-old Hong Kong time-honored brand, but it was revealed that the manufacturer had only been established for more than a year, and there were even many violations. In the face of doubts, the three sheep and Brother Xiao Yang chose to remain silent and let public opinion ferment.

At this time, Zeng Zhiwei's appearance has undoubtedly become the target of public criticism. As a public figure, his every move is given a special meaning. In the face of the aggressive questioning of the Hong Kong media, he chose to remain silent, which in the eyes of some people is a tacit acquiescence, a lack of heart, and a helpless move to be tied up with three sheep.

Can we try to understand the helplessness and struggle behind this silence from a different perspective?

As an actor, Zeng Zhiwei has brought countless classic works to the audience with his superb acting skills; As a businessman, he needs to be responsible for his partners and responsible for the development of the company. In the face of the sudden crisis, he may not have found a suitable way to deal with it, perhaps he is weighing the interests of all parties, or perhaps, he just wants to use silence to fight against this noisy public opinion field.

Silence is not the same as acquiescence. Before the truth is revealed, any speculation and accusations will seem too hasty. We need to give the person the time and space to process and explain.

More importantly, we need to reflect: what is it that makes live streaming chaotic? What is it that keeps consumers in a crisis of trust again and again?

Perhaps, we need a more complete regulatory system to regulate the development of the live streaming industry; Perhaps, we need a more rational concept of consumption, not blindly believe in the so-called "Internet celebrity effect"; Perhaps, what we need more is a sincerity and responsibility, and a responsible attitude towards consumers and society.

The silent mooncakes are behind the noisy questions. This question not only points to the three sheep, to Zeng Zhiwei, but also to each of us. In the pursuit of interests, please don't forget the original intention, don't forget the responsibility, don't forget, the truth is always more important than traffic.